Mobile
Record quarter for ads, users at theScore
The mobile sports media company is diving deep into sports betting, but its ad business continues to grow.
Snap revenue up by 50%
The company expects to break even on an adjusted EBIDTA basis next quarter.
Are marketers ready for WhatsApp ads?
Popular with Canadian newcomers, the app is also largely used as a business tool internationally, says one agency leader.
ICYMI: New editorial leadership at National Observer, Stingray moves into Brazil
Plus, a digital map from Nextdoor helps narrow down the Halloween hunt
Chameleon and FrontRunner strike mobile data partnership
With mobile polygon technology, FrontRunner can now offer clients mobile location-based data.
Is OOH still relevant?
A panel discussion during The Ad Club’s OOH Day finds the medium is embarking on a period of growth, as digitization forces the industry to redefine itself.
CBC goes all-in on audio with new app
CBC Listen will include access to live radio, playlists and podcasts.
DAZN integrates ads in Canada with Cue Digital
A partnership to launch advertising will be the first for Canadian brands to work with the OTT sports streaming platform.
ICYMI: Cineplex strikes a U.S. deal, Snap rolls out new originals
Plus, YouTube partners with Ticketmaster, Eventbrite to make ticket purchasing easier for Canadians.
Messaging apps to reach 2.52 billion people this year: study
WhatsApp is driving global growth, while the app remains niche in Canada.
TheScore creates a custom ad unit for DAZN
The mobile sports media company says it sees a bright future working more closely with DAZN and its AORs, creating more custom media opportunities.
Clarins uses new tech to relaunch an old favourite
The French luxury skincare brand used a campaign that combines OOH with geofencing in a prime market.
Pursuing greater optimization, Narcity goes mobile
The millennial-targeted media company wants to make the most of its 12 million monthly visitors.
Are brands missing opportunities with the 50+ cohort?
Buyers and media pros discuss what brands get wrong about the demo – and how to change their approach.
Joe Strolz into new gig at Curate Mobile
Former lead at Snap, Microsoft heads into role as president following the company’s acquisition of Juice Mobile.
