Mobile
Vividata breaks down ad influence across media platforms
Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.
NewFronts 2025: Snap welcomes brands into Sponsored Chat
The social media platform also unveiled Promoted Places, which allows brands to appear on the Snap Map with highlighted locations.
Meta apps reach 5% YoY increase in ad impressions for Q3
Daily active people using Meta’s family of apps – Facebook, Messenger, Instagram and WhatsApp – was an average of 3.43 billion for March 2025.
Meta launches standalone AI app
According to the tech giant, the app is powered by Llama 4, the latest version of Meta’s large language model (LLM).
Snap’s Q1 marks milestone for monthly active users
The tech company also saw 14% revenue growth year-over-year
The CCCE’s new media mix reflects push for caregiver advocacy
The campaign, launched in collaboration with Pilot PMR, calls on federal government to adopt national strategy.
Meta launches test of ads in Threads feed
Fast food chain Wendy’s and the GroupM agency are a part of early testing.
BBC Studios partners with Canadian-based The Podcast Exchange
The move will see TPX serve as the exclusive third-party advertising reseller for BBC podcasts in Canada.
Samsung Ads launches interactive ad format
Creative Canvas allows brands to craft ads with QR codes and vertical videos.
OMG consolidates global influencer expertise under Creo banner
The integration is a response to the fragmentation of the influencer market segment, OMG says.
Canadians spent 66% of online time in 2024 on mobile devices
Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.
DoubleVerify aims to help advertisers avoid objectionable content on TikTok
Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance.
COMMB partners with AdEase for AI-driven sales tools
The Spotlite mobile app provides data on advertising campaigns.
Meta platforms key for Canadian newcomers: study
A Strategic Counsel report shows that creators and influencers are also key information sources.
Positive social media environments deliver positive ad responses: study
Magna’s research data used biometric sensors and eye tracking technology to assess people’s emotional responses.
