Mobile
IPG Mediabrands looks at how brands can navigate noisy media landscape
Annual report highlights tailored media, re-sorted social, impulse economy and AI in deployment.
Telus alleges Rogers is blocking its ads
The company has filed a complaint with the CRTC accusing Rogers of anti-competitive practices.
Heinz Canada boosts spend to drive brand recognition across social, OOH
The brand’s global campaign, ‘Looks Familiar,’ also includes a partnership with Uber Eats.
Why Aldo is calling on TikTokers to share real-life ‘firsts’
At the centre of the Montreal-based brand’s ‘Try Every Thing’ campaign is a global TikTok Branded Mission.
Industry News: Netflix updates ‘Moments’ clips feature
Plus, Snapchat is rolling out a new suite of app ad offerings.
Cellphone adoption in Canada at nearly 100%: survey
Despite near-total saturation, there are notable trends in how Canadians use their devices and choose their providers.
CBC/Radio-Canada once again tops latest Canada Podcast Ranker
The data from Triton Digital is a snapshot of the most downloaded podcasts and top sales networks.
Vividata report looks at media habits of some of Canada’s largest ethnic communities
Use of media among South Asian, Chinese and Filipino Canadians is generally lower than the national average, with some exceptions.
Lotto Spot’s ‘Dills to Bills’ serves up scratch-and-sniff wild postings
The campaign leverages a food trend, and a media mix, to target millennials and Gen Z.
Initiative helps Hellmann’s Canada pivot to social-first storytelling
The brand’s most recent campaign, ‘Mom & Popular,’ enlists local foodie content creators in Toronto, Montreal and Calgary.
DQ’s Miracle Treat Day enlists NHLer and new media mix
For the annual children’s hospital fundraiser, Dentsu Canada implemented mass-reach channels with targeted digital engagement.
Knix’s ‘You’re Good’ signals renewed U.S. expansion
The 360 campaign starring Kristen Bell coincides with the opening of the Canadian brand’s first store in NYC and in-person activations.
Destination Toronto is making some noise in the heart of NYC
The ‘Moving Monuments’ installation features a 10-foot-high robotic percussive tower accompanied by a live performance by Shad mixed with Toronto soundscapes.
Why Healthy Planet is investing more in its back-to-school campaign
The health and wellness retailer says it is increasing its media buying and expanding the mix to in-store ads, SMS and CTV.
BMO’s ‘appfluencer’ targets millennials, Gen Z with media blast
Canadian comedian Lisa Gilroy is starring in a series of spots in a concentrated, high-spend approach over a short timeframe.
