Mobile

Photo credit: The Gender Spectrum Collection.

Gen Z wants original content and loves second-screening: study

A new study by Vice Media and Ontario Creates proves that when it comes to media, Gen Z is very different from Millennials.

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Amanda Dorenberg on transparency, partnership and the challenge of data

The career disruptor is the second subject for our annual Wish List, and she lets us in on what the data tells her and what she wishes others also knew.

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Connected Interactive brings programmatic to the cannabis industry

With Vancouver-based cannabis software provider Buddi, Connected has built an ad platform with real-time sales and customer data.

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What’s driving mobile growth worldwide?

It’s video – not social – accounting for the world’s mobile minutes.

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Spotted! Interac embraces a sense of play

The financial services brand is targeting young people with a game to show them how easy it is to split the bill.

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Ad opportunities are big in mobile gaming, but are they effective?

A new study by Walnut Unlimited shows that reward videos are the most common type of ad developed. But the jury’s still out on which formats are worth the spend.

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OTT exhaust, retailers becoming platforms and other 2020 predictions

Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.

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TTC wifi logins are up, but is that a win for brands?

Mindshare CEO Devon MacDonald and Havas Village CEO Alex Panousis on why nine million impressions doesn’t necessarily mean customers are engaging with ads.

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Does viewability translate to effectiveness?

A new study by Kargo found that just because an ad has all pixels on screen, that doesn’t mean all eyes are on the ad.

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Record quarter for ads, users at theScore

The mobile sports media company is diving deep into sports betting, but its ad business continues to grow.

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Snap revenue up by 50%

The company expects to break even on an adjusted EBIDTA basis next quarter.

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Are marketers ready for WhatsApp ads?

Popular with Canadian newcomers, the app is also largely used as a business tool internationally, says one agency leader.

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ICYMI: New editorial leadership at National Observer, Stingray moves into Brazil

Plus, a digital map from Nextdoor helps narrow down the Halloween hunt

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Chameleon and FrontRunner strike mobile data partnership

With mobile polygon technology, FrontRunner can now offer clients mobile location-based data.

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Is OOH still relevant?

A panel discussion during The Ad Club’s OOH Day finds the medium is embarking on a period of growth, as digitization forces the industry to redefine itself.