Mobile
TikTok is on the rise in Canada, but penetration is still low
The short-form video app still has less penetration than niche platforms like Twitch and Tumblr.
ICYMI: Arkells want you to read more local news, Google expands in Canada
Plus, Facebook shuts down mobile Audience Network and TCL pulls the plug on BlackBerry.
Televisions still have higher penetration than smartphones: study
Plus, voice is now used by more than a quarter of Canadians, but e-sports and wearables remain niche.
The strategy behind Stingray’s latest acquisition
The acquisition of insights company Chatter will allow Stingray to bolster its media solutions portfolio, on top of more standard advertising.
Cue Digital Media goes to the gamers
The digital rep house has teamed up with the makers of Candy Crush to get in on gaming fever.
ICYMI: CBC switches up The National, Uber hires new global head of media
Plus, Sportsnet ratings increase at midseason and Now Magazine ups editorial staff following Media Central acquisition.
App engagement up, revenue stable for The Score in Q1
Cost of launching The Score Bet offset revenue to break even this quarter.
What are the opportunities for visual search?
Reprise’s Kevin Bishop on the role that visual search can play in all stages of the funnel, and why he’s got his eyes on Pinterest.
TeamSnap assigns Gatorade to its new ad unit
Working with the beverage brand, the digital sports platform has made one of its most popular user features buyable.
Twitter puts trending brands in the Spotlight
A new feature will put brands in a position where users spend 26% more time looking.
Gen Z wants original content and loves second-screening: study
A new study by Vice Media and Ontario Creates proves that when it comes to media, Gen Z is very different from Millennials.
Amanda Dorenberg on transparency, partnership and the challenge of data
The career disruptor is the second subject for our annual Wish List, and she lets us in on what the data tells her and what she wishes others also knew.
Connected Interactive brings programmatic to the cannabis industry
With Vancouver-based cannabis software provider Buddi, Connected has built an ad platform with real-time sales and customer data.
What’s driving mobile growth worldwide?
It’s video – not social – accounting for the world’s mobile minutes.
Spotted! Interac embraces a sense of play
The financial services brand is targeting young people with a game to show them how easy it is to split the bill.
