Mobile
Rogers launches streaming audio platform
The new app, Seekr, will offer advertisers digital and audio sponsorship and integration opportunities.
Google allows brands to target viewers of Youtube creator videos
The move follows research that shows Gen Z are increasingly watching content around trending topics.
Women under 35 most likely to notice ads on social platforms
Also, TikTok and WhatsApp increased their reach while Facebook continues to decrease, according to Vividata.
WARC predicts global ad spend to rise to over a trillion USD
The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.
Signal Hill promotes Paul Riismandel to president
Jeff Vidler will continue as founder and strategic advisor of the podcast research company.
Popular podcast “Call Her Daddy” moves to SiriusXM
The audio company also gains exclusive advertising sales rights to Unwell Network’s roster of pods.
TikTok adds group chat to its platform
The new feature comes with certain safety restrictions for younger users.
Instacart expands its ad capabilities in Canada
Danone is the first company to test out the new suite of display ads.
Dove’s new search tool better reflects the diversity of beauty
Pinterest users can create a video of a their “Real Beauty DNA” using the tool.
Magellan AI adds cookieless identifiers
The addition of UID 2.0 and ID5 aims to future-proof podcasting and help it compete across mediums.
Rogers reports 7% increase in media revenue for Q2
Rogers Communications saw an overall revenue increase of 1% for the quarter, coming to $5.09 billion.
ThinkTV update shows continued strength of television
The combination of linear and broadcaster streaming services still dominates across all age demos in Ontario and Quebec.
Following Wildfire ad campaign launches with broad media support
Partners supporting the campaign include Bell Media, CBC, PostMedia, and Spotify.
Canadians will spend more than 14 years on their mobile apps
A new study reports that mobile phone usage continues to grow year-over-year across all age groups.
Cannes 2024: Dentsu and SkipTheDishes pick up Media Gold Lion
“Inflation Cookbook,” which helped families make healthy meals with on-sale grocery items, touted as the future of what media looks like by judges.
- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
