Mobile
BMW makes a permanent buy on WeChat
Chasing ubiquity in the Chinese-Canadian market, BMW is establishing what it calls an ‘ever-green’ presence on the app.
Weather more popular than social on mobile: study
New study finds communication still the most frequent activity, iPhones the brand of choice.
Tablet ownership peaks as market saturates: study
Users still love tablets for video, but less so for audio and news.
Despite digital growth, TV holding steady in Canada: report
Meanwhile, the average Canadian only reads seven minutes of print news per day.
Gen Z loves screen time, but aren’t all impacted by influencers: study
Advertisers, marketing strategies will have to shift to reach this entrepreneurial generation with some old-school values.
Spotify’s premium business grows in Q1, but what about ads?
Between Q4 and now, revenue from ad-supported users has gone down by 28%.
Snap can now sell ads through Shopify
Canadian businesses using Shopify’s platform can now buy and manage their Snap ads on the same platform where they manage their online shops.
Kids are tech-savvy, but some are still traditionalists: study
Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.
TheScore’s revenue, users dip slightly
Users, however, are logging on more than they have in the past.
Rogers reports slight revenue decline in Q1
Media revenues dropped 12% from Q1 2018.
The ad potential in casual gaming
Console and PC gaming are on the decline, but that’s good news for advertisers.
Bunz introduces ad-supported model
The popular trading zone app is offering users incentives to view ads.
Verizon Media launches new mobile ad formats
Shoppability, interactivity and side scrolling will all be part of an effort to drive conversions and clicks.
Waze partners with WPP to grow ad platform
The navigation app has opened up its platform to clients of the GroupM parent company, offering four different ad units.
Millennials: All about mobile, but still tuned into TV
The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.
