Mobile
Verizon Media launches new mobile ad formats
Shoppability, interactivity and side scrolling will all be part of an effort to drive conversions and clicks.
Waze partners with WPP to grow ad platform
The navigation app has opened up its platform to clients of the GroupM parent company, offering four different ad units.
Millennials: All about mobile, but still tuned into TV
The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.
How media consumption trends coast-to-coast
Atlantic Canadians love their TV, while Torontonians are more into mobile novelties.
Mobile spend set to outpace TV: study
The average mobile spend is now $35.36 per user.
Where do consumers notice ads the most?
According to Vividata, print loyalty is still strong, and online TV streaming has led to an increase in overall TV consumption.
TheScore’s first quarter goes smoothly
The mobile sports media co. hit record revenue, crediting Canadian direct sales and U.S. programmatic operations for its success.
Spotted! Who you gonna call?
Retailer 7-11 is turning its locations into a video game setting.
The Nice List: Media
From unexpected sponsorships to ambitious shifts in media spend, here’s what impressed us the most this year.
Who took home MIAs Gold in 2018?
Touché and Via Rail were the big winners at this year’s gala recognizing innovative media work.
Grey Cup boosts fan interaction with game-day app
MySeat Media will keep fans updated on event info while serving as an extension of the Grey Cup’s advertising.
More than a quarter of app installs are fraudulent: study
AppsFlyer’s data shows that ad fraud extends to installation of apps – and the cost could be in the billions.
Snap launches Lens partner program
The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.
Snap launches friend-focused features
The social platform launched two new features in collaboration with Canadian software company Bitmoji.
Women rule Canadian media consumption: report
Plus, live TV still comes out ahead of SVOD, according to the latest Global Media Intelligence Report by eMarketer.
