Mobile
Despite digital growth, TV holding steady in Canada: report
Meanwhile, the average Canadian only reads seven minutes of print news per day.
Gen Z loves screen time, but aren’t all impacted by influencers: study
Advertisers, marketing strategies will have to shift to reach this entrepreneurial generation with some old-school values.
Spotify’s premium business grows in Q1, but what about ads?
Between Q4 and now, revenue from ad-supported users has gone down by 28%.
Snap can now sell ads through Shopify
Canadian businesses using Shopify’s platform can now buy and manage their Snap ads on the same platform where they manage their online shops.
Kids are tech-savvy, but some are still traditionalists: study
Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.
TheScore’s revenue, users dip slightly
Users, however, are logging on more than they have in the past.
Rogers reports slight revenue decline in Q1
Media revenues dropped 12% from Q1 2018.
The ad potential in casual gaming
Console and PC gaming are on the decline, but that’s good news for advertisers.
Bunz introduces ad-supported model
The popular trading zone app is offering users incentives to view ads.
Verizon Media launches new mobile ad formats
Shoppability, interactivity and side scrolling will all be part of an effort to drive conversions and clicks.
Waze partners with WPP to grow ad platform
The navigation app has opened up its platform to clients of the GroupM parent company, offering four different ad units.
Millennials: All about mobile, but still tuned into TV
The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.
How media consumption trends coast-to-coast
Atlantic Canadians love their TV, while Torontonians are more into mobile novelties.
Mobile spend set to outpace TV: study
The average mobile spend is now $35.36 per user.
Where do consumers notice ads the most?
According to Vividata, print loyalty is still strong, and online TV streaming has led to an increase in overall TV consumption.
- Many brands are still spending on media. Here’s how they’re changing it up
- As media layoffs continue, Canadian government appoints new board
- Ad recession imminent, but CPG could stay strong: report
- How Canadians are spending their isolation time online
- COVID-19 likely to hit agency results, say IPG and Publicis
