Mobile
Numeris’s VAM report adds Facebook and Instagram data
The addition of the new platforms means the monthly report covers more than 90% of video in Canada.
Media Pulse launches connected TV retargeting
TV-2 Mobile aims to help advertisers turn CTV campaigns into a full-funnel marketing opportunity.
Competition Bureau says Freedom Mobile sale not enough to allow Rogers-Shaw merger
The deal, argues the antitrust agency, would take out a ‘disruptive competitive player.’
Apex Mobile Media launches ad creative management solution
The Altitude Platform enables users to manage ad serving and reporting on a single platform.
Mediation in Roger-Shaw takeover fails, again
The companies will now have to move to public hearings before the Competition Tribunal.
YouTube is more popular than TikTok, except with young people
Numeris’ latest VAM dataset shows teens spend more time with TikTok than adults do with YouTube.
SaltWire’s dailies will no longer print Monday editions
The decision will affect The Chronicle Herald, The Cape Breton Post, The Guardian and The Telegram.
Spotted! Meta uses AR to recognize Orange Shirt Day
The company is partnering with the Orange Shirt Society on the National Day for Truth and Reconciliation.
A look at today’s mobile user segments
Vividata broke Canadians into groups showing that media habits can often align with the kind of plans they choose.
How much TV do teens actually watch?
Numeris data found that while linear TV remains popular, younger Canadians spend more time with VOD than adults.
Some Canadians plan to cut back on online activity to save money
Advertisers may soon have less time and platforms to reach target audiences.
QYOU Media to launch Indian gaming channel
The channel will be available in September.
Rogers continues to grow revenue in Q2
The company also announced a new outside closing date for its merger with Shaw.
Polar launches new connected TV offering, rebrands as Nova
The company’s automated ad repurposing can now be used on a fast-growing platform.
Rogers-Shaw merger heads to mediation
The first step in alleviating the Competition Bureau’s concerns is set to begin after the long weekend.
