Mobile
The latest findings on Baby Boomers and tech
To get a more realistic look into their use of media and technology, MTM has split Baby Boomers into younger and older cohorts
Meta expands Instagram creator marketplace
The social network is also testing new custom AI to help advertisers match with the perfect creators.
Dove runs its second Pinterest Premier Spotlight campaign
The beauty brand was the first brand to use the Premier Spotlight ad format in Canada.
Snap released positive Q4 results, but still fell short of expectations
The social messaging company will be cutting 10% of its fulltime workforce.
Spotted! Air Miles Carousel of Dreams
CGI brings Carousel of Dreams to life at the Queen Street Subway Station in Toronto.
Almost four in five Canadian adults access online audio content
A new MTM report shows that streaming audio listening is most likely in anglophone Canadian households with higher HH incomes.
Rogers shows gains across the board in Q4
The Canadian telecommunications giant saw service revenue grow 27%.
Spotted! Ryde makes some noise in Canadian debut
Wavemaker, TAXI, and 10 Star’s media campaign features “sound showers” in Toronto’s Union Station and an emotion-based media campaign.
COMMB and Environics Analytics go mobile
The industry association can now use data from EA’s MobileScapes program to boost its OOH insights.
Numeris’s VAM report adds Facebook and Instagram data
The addition of the new platforms means the monthly report covers more than 90% of video in Canada.
Media Pulse launches connected TV retargeting
TV-2 Mobile aims to help advertisers turn CTV campaigns into a full-funnel marketing opportunity.
Competition Bureau says Freedom Mobile sale not enough to allow Rogers-Shaw merger
The deal, argues the antitrust agency, would take out a ‘disruptive competitive player.’
Apex Mobile Media launches ad creative management solution
The Altitude Platform enables users to manage ad serving and reporting on a single platform.
Mediation in Roger-Shaw takeover fails, again
The companies will now have to move to public hearings before the Competition Tribunal.
YouTube is more popular than TikTok, except with young people
Numeris’ latest VAM dataset shows teens spend more time with TikTok than adults do with YouTube.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
