Mobile
Almost four in five Canadian adults access online audio content
A new MTM report shows that streaming audio listening is most likely in anglophone Canadian households with higher HH incomes.
Rogers shows gains across the board in Q4
The Canadian telecommunications giant saw service revenue grow 27%.
Spotted! Ryde makes some noise in Canadian debut
Wavemaker, TAXI, and 10 Star’s media campaign features “sound showers” in Toronto’s Union Station and an emotion-based media campaign.
COMMB and Environics Analytics go mobile
The industry association can now use data from EA’s MobileScapes program to boost its OOH insights.
Numeris’s VAM report adds Facebook and Instagram data
The addition of the new platforms means the monthly report covers more than 90% of video in Canada.
Media Pulse launches connected TV retargeting
TV-2 Mobile aims to help advertisers turn CTV campaigns into a full-funnel marketing opportunity.
Competition Bureau says Freedom Mobile sale not enough to allow Rogers-Shaw merger
The deal, argues the antitrust agency, would take out a ‘disruptive competitive player.’
Apex Mobile Media launches ad creative management solution
The Altitude Platform enables users to manage ad serving and reporting on a single platform.
Mediation in Roger-Shaw takeover fails, again
The companies will now have to move to public hearings before the Competition Tribunal.
YouTube is more popular than TikTok, except with young people
Numeris’ latest VAM dataset shows teens spend more time with TikTok than adults do with YouTube.
SaltWire’s dailies will no longer print Monday editions
The decision will affect The Chronicle Herald, The Cape Breton Post, The Guardian and The Telegram.
Spotted! Meta uses AR to recognize Orange Shirt Day
The company is partnering with the Orange Shirt Society on the National Day for Truth and Reconciliation.
A look at today’s mobile user segments
Vividata broke Canadians into groups showing that media habits can often align with the kind of plans they choose.
How much TV do teens actually watch?
Numeris data found that while linear TV remains popular, younger Canadians spend more time with VOD than adults.
Some Canadians plan to cut back on online activity to save money
Advertisers may soon have less time and platforms to reach target audiences.
- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
