News
Maple Leaf Foods teams up with Skip and Flipp
The brand is launching the 2nd phase of its campaign promoting external businesses that would typically be considered competitors.
Google faces pressure from the U.K. to reform its search practices
The tech giant would have to increase transparency for publishers and open up to rival search and AI services.
40% say Canadian content is important: Survey
Francophones more likely than anglophones to say homegrown content is important to them, the latest MTM data found.
Behind the Buy: Social pushes Giuseppe ‘Practice with a Pro’ nationwide
The campaign represents the brand’s largest social media and influencer effort in Canada to date.
Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
The activation builds on previous initiatives to bring the brand’s promotions to life through shareable experiences on social media.
Industry News: MediaTonik signs Golf Le Monde
Meanwhile, Blue Ant adds a FAST channel to Roku in Canada and WhatsApp adds discoverability features.
Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
While the creative team took home Gold in Design, the media duo picked up Canada’s first Media medal in a decade.
Subaru retains top spot: AdEase TV
The automaker dominated the ranking for the week of June 9 to 15 with 2,691 occurrences, led by its 2025 Forester campaign.
New research shows 76% of Canadians are fans of women’s sports
Data presented at the 3rd annual espnW Summit Canada prove the once niche category is now mainstream.
Media Experts taps Nish Shah as CSO
Shah will focus on enhancing the agency’s product offering and driving innovation to address the evolving media landscape.
Generative AI drives new Meta ad solutions
AI enhances Advantage+ features, upgrades video generation and adds voice features to business AIs.
Industry News: WPP integrates TikTok’s Symphony tool
Meanwhile, the website of the popular RPM TV show has named Fuel Digital Media as its ad sales rep.
Behind the Buy: Dove Men+Care uses LinkedIn and influencers to reach dads
The brand aims to celebrate fatherhood by highlighting it in a professional environment.
Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
Meanwhile, Dove wins Grand Prix for AI-driven Real Beauty campaign.
Cannes Lions 2025: Canadian agencies take home four Lions in Media
Wednesday’s batch of 1st and 2nd runner-ups included a mix of Media, Direct, Social & Creators and PR work from Canada.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
