News
Bell Media sees continued YoY revenue increase
However, that operating revenue decreased from last quarter’s Q4 2024 results, which were $832 million
People Moves: Dentsu Americas media CEO leaving agency
Plus, Sparks Foundry announces a new SVP of media planning.
NewFronts 2025: Snap welcomes brands into Sponsored Chat
The social media platform also unveiled Promoted Places, which allows brands to appear on the Snap Map with highlighted locations.
The SDP partners with SportChek to broadcast from Maple Leaf Square
The NHL playoff collaboration was developed by Rogue Sports, SDPN’s sponsorship sales partner.
AutoTrader signs multi-year Canadian deal with the NHL
The brand will gain prominence on Digital Enhanced Dasherboards during regular season and playoff games in Canada.
Brooke Leland among Canadians selected as Cannes Lions shortlist jury
In total, 79 industry experts were named to the shortlist jury.
NewFronts 2025: Samsung Ads debuts Samsung Television Network
The company also unveiled its lineup of interactive, data-driven solutions, including GameBreaks and Data+.
NewFronts 2025: LinkedIn evolves into a B2B streaming hub
The social media company’s shift was informed by a survey that found 71% of B2B buyers are millennials or Gen Z.
PHD Canada names Cory Peters chief media officer
In this newly created role, Peters is mandated to strengthen PHD’s connected approach and deliver results-driven strategies.
NewFronts 2025: Google continues its AI-enhanced rollout
The tech giant also introduced generative AI enhancements to its Display & Video 360 (DV360) platform.
Postmedia partnering with Investigative Journalism Bureau
The IJB is based at the U of T’s Dalla Lana School of Public Health and is led by award-winning investigative journalist Robert Cribb.
Industry News: Google gets transparent with PMax
Meanwhile, Spotify unveils a podcast engagement metric and Meltwater launches an AI-powered assistant.
COMMB announces promotions ahead of Roadmap RF launch
Rodney Bisnath is now the head of research and measurement.
CMF announces key changes for 2025-26 budget
Amidst a decrease in total funding, key changes have been introduced for the Canada Media Fund’s Broadcaster Envelope.
CFL and Bud Light Canada announce partnership
At the core of the deal will be the Bud Light Grey Cup Halftime Show.
