News
Is Google backing away from news? Media execs weigh in
As the tech giant questions the value of news, Canadian media is facing scrutiny but also a renewed sense of purpose.
Jungle Media and Camp Jefferson merge with Mekanism
Brooke Leland, former president at Jungle, will spearhead media at the new agency.
CBC: Junos finds its highest-ever streaming audience
The Canadian music awards were streamed more than 762,000 times, an increase of nearly 400% over the 2024 awards.
Bell Media hires former Snap vet to support digital efforts
The senior exec joins in a newly created role, signalling Bell’s deeper push into digital advertising and partnerships.
People Moves: Cossette Media appoints VP, IAB names co-chair
Plus, Initiative’s Pascaline Forget named to IAB Canada’s Gaming Committee.
Rogers Arena’s digital upgrade includes zone-specific messaging
Creative Realities marks its first full-scale deployment in Canada’s IPTV and live venue industry.
Basis is launching geo-targeting for political districts
The platform automates political district targeting and ad compliance for Canadian elections.
Pet Valu using Canadians’ screens to inspire playtime with pets
The brand’s new ad will air on Home Network, Amazon Prime, mobile games and social media.
Blue Ant to go public via Boat Rocker reverse takeover
Blue Ant’s listing on the Toronto Stock Exchange will follow a separate transaction involving Boat Rocker’s co-founders buying out their company’s studios business.
Sephora Canada enlisting influencers to join its squad
The beauty retailer is focusing its search on micro and mid-level creators, primarily on Instagram, TikTok and YouTube.
UM tops Canadian agencies in the latest RECMA report
EssenceMediacom leads in the New Business ranking of Canadian agencies.
Clearly Canadian becomes the official sparkling water of the Blue Jays
The drinks will be sold at the Rogers Centre for opening day on March 27.
Birks finds success by bringing back a newspaper ad from 50 years ago
The jeweler’s new campaign builds on the growing “Buy Canadian” movement.
Spotted! TD Insurance is making parking… softer?
The OOH campaign merges functionality with creativity, while attempting to build brand affinity.
Popeye’s Supplements names Touché! as its AOR
The agency will leverage OMG’s suite of marketing tools to improve brand accessibility, drive revenue growth and engage new consumers.
