News
People Moves: Yahoo Canada appoints a new EIC
Meanwhile, Voices taps a new CMO and MLSE has a new director.
WPP tops WARC Media 100 list
Three Canadian agencies ranked in the top 25 on the Media List.
Homz.io and real estate developers ditch American social media
The homebuyer web portal cited the political climate and general dissatisfaction for the move.
Industry News: TV5 Québec names former Quebecor Content exec as CEO
Plus, agency BRMG launches a new experiential marketing division and brings in an industry veteran to lead it.
Sponsorship news: Volkswagen teams up with Canada Soccer
Plus, an iconic western pizza chain (temporarily) rebrands to honour an Edmonton Oiler.
Beyond the Code, part 6: The future of AI in social media
Why Artificial Intelligence is a force for disruption, not destruction.
Publicis snags Coca-Cola’s North American media account from WPP
The agency will take over the account, which spends around $700 million in the U.S. and Canada.
Beyond the Code, part 5: Three Canadian CMOs talk AI challenges
AI might offer efficiency, but according to one executive, it is far from ‘hands-off ready.’
Industry News: Lego celebrates hockey with immersive brand experience
Meanwhile, PWHL Unity Games will feature artwork by an Indigenous artist and special appearances.
Why major events call for cross-platform campaigns
On short-form video platforms, repurposed TV ads work better than creator-led ads: Study
Spotted! Cheez-It launches first-ever branded getaway
The brand teamed up with a hotel in Prince Edward County to offer a two-night getaway experience.
Media Moves: Samsung TV shares some Pet Love
Plus, a Quebec tech site expands its relationship with MediaTonik and Kia Canada gets a social media boost.
Canadian Gov’t OOH campaign stresses the importance of skilled trades
The billboards will be placed on buildings and bridges across the country.
New FAST channel bets on the creator economy’s rise
The Creator TV FAST channel brings content makers to TV, with Canadian distribution initially only on Plex.
Google must divest Chrome, but it can still invest in AI: DOJ
Canadian media leaders weigh in on what this may mean for marketers.
