News
Spotted! Skip and PetSmart promote partnership via activation, social and TV
The collab entices pet parents via petfluencers and treats on wheels
Industry News: MediaTonik takes on Journal Accès and Le Nord ad sales
Meanwhile, Optable powers Unity’s newly launched Audience Hub and EA rolls out a revamped tourism data suite.
DQ Canada chirps back at Marchand after Panthers player’s viral moment
Playoff campaign in Edmonton was a way to ‘join the conversation’ and connect with fans in real time.
Cannes Lions 2025: Canadian agencies flex media muscle
Category winners will be crowned during a gala on Wednesday, June 18.
Co-chairs of the 2025 Media Innovation Awards revealed
TD CMO Maja Neable and Mekanism Media president Brooke Leland will lead the awards program for 2025.
Canada is off to a good start this year in podcast advertising growth
Magellan AI’s report provides a Q1 2025 snapshot of the podcast ad market in seven countries.
WPP Media downgrades global ad revenue forecast
Canadian industry expectation drops by half, while global projections decrease to 6% from 7.7%
Competition Bureau sues DoorDash over alleged misleading advertising
Lawsuit claims online delivery service has racked up nearly $1 billion in unfair fees from customers.
Publicis snatches Mars’ media business from WPP
EssenceMediacom retained the brands’ $1.7 billion USD media account in 2022 after a 10-month review.
Pluto TV launches All Women’s Sport Network channel
The new 24/7 channel airs more than 2,500 hours a year of live women’s sports.
Industry News: Bell, Magna partner for autonomous vehicle advertising
Meanwhile, former Glacier Media journalists launch a local newspaper following the closure of digital publications.
Motorola Razr launches with OOH hologram
The campaign strategy aims to promote the new phone around Rogers’ locations and high-traffic events in Toronto.
Coinbase deepens investment in Canada with partnership
The brand will be the cryptocurrency exchange and wallet partner for both Toronto FC and the Toronto Argonauts.
Pizza Pizza expands its presence in Western Canada
The brand has become the official pizza partner of the Winnipeg Blue Bombers, strengthening its “Score a Slice” deal in the region.
WPP Media launches as fully integrated, AI-powered media company
Connected by WPP Open, WPP Media unites media, data and production capabilities.
