News
Gatorade, Doritos and Sting Energy ink partnership with F1
PepsiCo Foods Canada intends to capitalize on the sport’s growing popularity in the country to reach Gen Z and millennials.
COMMB enhances Roadmap with a new reach and frequency tool
The bureau says the new measurement allows it to understand key drivers for OOH campaigns.
How Meta’s new policy will impact retail media networks
Beginning in February, the tech giant will begin to provide ad spend and ad buyer markup details directly to advertisers.
SVP Alan Dark exits Rogers Sports & Media
He joined the company as VP of national sales in 2014.
U.S. opens investigation into X’s lawsuit over ad boycott
Elon Musk is accusing brands such as Nestlé, Pinterest, Twitch and Shell of violating antitrust laws.
Discover Halifax’s audio campaign targets stressed out urban professionals
‘Sounds Like You Need Halifax’ repositions travel marketing as a sensory wellness intervention.
Amazon boosts media buy, adds WeTransfer to the mix
The company intends to be the go-to advertising partner for marketers looking to achieve full-funnel goals.
Industry News: Postmedia Studios bringing Veeps All Access to Canada
Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.
Industry News: MediaTonik to handle Médialo’s programmatic ad sales
Plus, Vistar partners with Spotzi to unify global audience targeting and Vendo Media acquires a stake in 902 Sign’s media assets.
Lesley Conway named head of Walmart Connect
The former Mindshare Canada CEO will oversee Canadian strategic direction of the ad platform.
TVA announces more job cuts
The broadcaster warns about the weakening of Quebec’s television industry and calls for government support.
Google introduces new AI-powered solutions for ads and commerce
The tech giant’s AI innovation spans new ad opportunities, agentic AI experiences and updated smart bidding.
UM named media agency of record for 7-Eleven
The IPG Mediabrands agency will drive a full-funnel, cross-channel strategy for the convenience retailer.
Upfronts 2025: YouTube touts AI integration, growing NFL partnership
The streamer also emphasized the influence of creators and demonstrated its impact on culture.
Upfronts 2025: Netflix unveils series of ad formats
The platform is also allowing advertisers to incorporate their first-party data against its audience.
