News
Both Meltwater and Brandwatch up their partnerships with TikTok
Both media intelligence suites have integrated the social platform’s new Mentions and Discovery API.
Blue Ant adds to its leadership team with key promotions
Jamie Schouela has been named chief operating officer.
Sports streamer Fubo expands into local programming
The platform is partnering with CHCH TV’s parent company, Channel Zero.
Quebecor posts nearly 4% revenue growth in 2024
The Media segment fell 2.6% for the year, while Telecommunications saw an increase of 3.9%.
GroupM makes gains amidst WPP’s overall earnings slump
While its creative, PR and specialist agencies experienced revenue declines, the company’s media investor, saw growth.
CRTC authorizes Canadian distribution for indie streamer Stageview.TV
The platform will comprise subscription-based streaming and FAST channels once it’s launched in September.
Coors and Waypoint join the Junos
The annual award show takes place Sunday, March 30 in Vancouver.
Media moves: Snap ups its brand safety suite
Meanwhile, Finally Content partners with RTOERO and Vertical Impressions upgrades its attention measurement tech
Livewire launches privacy-safe Gamer.ID
The ID solution enables seamless programmatic activation across multiple platforms and connects gamer audiences to online and offline purchases.
Subaru tops TV advertiser list with most occurrences: AdEase
QSRs, furniture stores, and TV/streaming services lead category spend.
Sleep Country responds to IKEA’s “u up?” campaign with sassy billboards
The brand’s new campaign “Sorry, I was asleep” relies on OOH ads near IKEA locations.
Arima Unlimited rolls into the U.S.
The company’s just-released InstaPoll gives marketers a faster, less costly option for conducting surveys.
Government of Canada increases ad spend, leads the pack: AdEase Radio
Desjardins Group and Toyota trail closely behind in the latest report on radio ad spend.
KO Média boosts its ad business with L’actualité and special issues
The publisher is encouraging Quebecers to shop local with a series of issues.
Meta launches Testimonials on Instagram
The giant tech is also working on its new fact-checking program, Community Notes.
