Out Of Home
DAC takes media business beyond AOR model with Harry Rosen
The ageny will work in tandem with the brand’s internal team to enhance the overall media.
Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’
Fuse led the media buying, which included DOOH, social networks and news media.
Jolt adds OOH charger location and expands team in Canada
The DOOH and EV charging network has opened a new location in Mississauga.
G3 Media becomes third-largest player in OOH
The Quebec-based company has acquired more than 665 assets in Quebec and Ontario.
KD’s media mix highlights customer’s ravenous hunger
The brand’s latest campaign includes a major OOH buy and a new creative approach to connect with its audience.
Rona boosts media spend for ‘half-ass’ campaign
The new spot, devised by Courage, introduces the new brand platform ‘Make it right. Make it Rona.’
Industry News: Publicis Media wins global LinkedIn business
Meanwhile in streaming, Pluto TV launches a FAST comedy channel in Canada.
Little Canada joins ‘Buy Canadian’ movement with new mini OOH ads
The company is launching a new initiative to offer “little” free ad space to Canadian-owned businesses.
Epitaph exposes ‘Garbage Media’ buy with promotional stunt
In collaboration with Rethink, the media agency has installed a mini billboard in an alley in Toronto and sold it to different brands.
Vistar Media brokers DOOH deal with Western Union
Vistar says the results will lead to increased scale, higher audience engagement and a steady growth trajectory for the network.
Crown Royal’s whisky barrel truck drives XM campaign
A barrel-shaped whiskey truck is hitting the road, offering immersive experiences for locals.
Spotted! TD Insurance is making parking… softer?
The OOH campaign merges functionality with creativity, while attempting to build brand affinity.
Humber makes largest media investment in years to introduce new brand platform
The institution seeks to address the country’s productivity crisis.
IKEA encourages mallgoers to support sleep poverty
The brand is launching an activation in Scarborough Town Centre, allowing Canadians to experience first-hand how unstable sleep environments affect well-being.
Spotted! Disney’s Snow White takes over the halls of Casa Loma
The stunt follows other activations the studio has launched ahead of the release of its films, including Wish and Inside Out 2.
