Out Of Home
Spotted! Rona brings good luck to hockey fans with ‘Knock on Wood’
The brand aims to drive employee engagement as part of its new sentiment-based positioning.
Canadian NHL partners activate to engage fans during Stanley Cup Playoffs
Plus, Tim Hortons is featuring players Nathan McKinnon and Sidney Crosby in its “Retrospective Rookie Card” campaign.
Pattison names recipients of its Elevating Voices media grants
Nine organizations supporting DEI work will receive over $1 million in OOH inventory.
Wise expands media mix for second phase of Canadian campaign
The brand is upping its spend on OOH and is testing a cricket-focused platform to reach out to immigrants.
COMMB announces promotions ahead of Roadmap RF launch
Rodney Bisnath is now the head of research and measurement.
The Globe goes big on OOH and Reddit to tackle misinformation
The outlet is lighting up Toronto with 90-Foot billboard campaign, supported for the first time by Reddit ads.
Starbucks launches its largest-ever national campaign in Canada
The brand is aiming for a unified message across all channels.
Warrior hockey campaign chasing cultural relevance over impressions
The brand is leveraging the signing of Ivan Demidov by the Montreal Canadiens to amplify its presence in Quebec.
DAC takes media business beyond AOR model with Harry Rosen
The ageny will work in tandem with the brand’s internal team to enhance the overall media.
Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’
Fuse led the media buying, which included DOOH, social networks and news media.
Jolt adds OOH charger location and expands team in Canada
The DOOH and EV charging network has opened a new location in Mississauga.
G3 Media becomes third-largest player in OOH
The Quebec-based company has acquired more than 665 assets in Quebec and Ontario.
KD’s media mix highlights customer’s ravenous hunger
The brand’s latest campaign includes a major OOH buy and a new creative approach to connect with its audience.
Rona boosts media spend for ‘half-ass’ campaign
The new spot, devised by Courage, introduces the new brand platform ‘Make it right. Make it Rona.’
Industry News: Publicis Media wins global LinkedIn business
Meanwhile in streaming, Pluto TV launches a FAST comedy channel in Canada.
