Out Of Home

desjardins-entrepreneur-campaign

Behind the Buy: Desjardins breaks through with business leaders

To reach a target with limited time and attention, media agency Glassroom layered targeted digital, OHH and TV tactics into a mass campaign.

Cineplex1

Cineplex reportedly in talks for Regal Entertainment merger

News of the possible takeover came shortly before a U.S. court upheld a stay in appeals proceedings with Cineworld.

Canadian ad spending down in July

August becomes third month of 2022 to see ad investment dip

In its latest analysis of Canadian ad spending, SMI attributed the decline to the Olympic investment present in 2021.

corona billboard

Spotted! A Corona billboard that collects plastic waste

The effort fits with brand’s global environmental initiatives to keep waste from flowing into oceans.

Aldo Pillow Walk

Spotted! Aldo ventures into 3D in Yonge Dundas Square

The immersive billboard is part of a broader campaign promoting the retailer’s Pillow Walk line.

Barrie_Transit_Terminal_Oct_08

Outfront adds Barrie transit shelters to its portfolio

The deals brings an additional 112 faces to the company’s 8000 street-level products.

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Spotted! Corus unleashes a flock of vampires in Toronto

To promote the premiere of Vampire Academy, the hoard also handed out sunlight-activated cards filling TIFF attendees in on the world of the show.

OOH_billboards_stock

DOOH is becoming a growing part of video spending

DPAA’s study finds the format’s place within the broader media mix is becoming more entrenched.

The Jewellers

Media Experts gets new film campaign for Michael Hill to the masses

The new initiative uses formats atypical for the jewelry category to shift long-term perceptions of the brand.

Astral OOH

Astral acquires Imagine’s digital OOH network in Alberta

The deal brings Astral’s total digital inventory in the province to 39 faces.

philly-tim-hortons

How Tims and Philly plan to reach morning commuters

The media plan supporting a team-up between the brands is built on intercepting office workers as they start the day.

Google DOOH

Google makes DOOH available on Display & Video 360

The ads will not be personalized, and instead focus on the efficiency of programmatic buying in the OOH space.

bonterra-1

Spotted! Bonterra’s art installation for a better planet

Kruger’s more eco-conscious brand turns its tagline into a habitat for plants and pollinators.

cineworld

Cineworld mulls filing for bankruptcy

The theatre chain, which is currently appealing a $1.24 billion payment to Cineplex, has confirmed reports as it looks to increase liquidity.

Ineo Adapt DOOH

Ineo signs deal to market DOOH to Adapt’s clients

The partnership will boost Ineo’s presence in Toronto.