Out Of Home
Broadsign partnership gives programmatic a human touch
The Montreal company’s supply-side platform will be integrated into TPS Exchange’s platform, which leverages human relationships in an automated world.
UmbraCity brings advertisers to new markets
The Vancouver-based umbrella rental startup is heading to Toronto and select U.S. cities, creating programmatic options with Campsite.
Outfront bolsters leadership team amidst digital expansion
Brendan Dillon, who come from a purely digital background, will help guide the company through a major online transformation.
The Meatless Farm Co embarks on biggest spend yet
As the younger plant-based brand looks to gain ground against competitors, it’s splurged on its first OOH effort.
Spotted! Warner Bros and Innocence Canada send a message
To promote the film Just Mercy, the pair are drawing awareness to wrongful conviction with a real-life prison experience at Brookfield Place.
ICYMI: A Cree-language podcast from CBC, Kinetic joins DPAA
Plus, Global announces new midseason originals and Lainey Lui launches on Crave
The Nice List: Media
From strategic sponsorships to chilling experiential, we picked the media campaigns that deserved some year-end kudos.
Amanda Dorenberg on transparency, partnership and the challenge of data
The career disruptor is the second subject for our annual Wish List, and she lets us in on what the data tells her and what she wishes others also knew.
Cineplex to be acquired by Cineworld Group
The $2.8-billion deal is expected to close in the first half of 2020, giving the company access to “global opportunities” to help it compete.
Connected Interactive brings programmatic to the cannabis industry
With Vancouver-based cannabis software provider Buddi, Connected has built an ad platform with real-time sales and customer data.
Tangerine goes to the movies
The digital bank has partnered with Cineplex to sponsor its discount Tuesdays and offer special perks, reaching young audiences.
Pompe Media pairs with Neo-Traffic for place-based expansion
Neo-Traffic’s parent company Media Group has taken a 50% share in the gas pump specialist, allowing for national expansion.
Quebecor bolsters digital ad team
The promotion of Jean B. Péladeau and Hugo Dallaire a preparatory step as the company expands programmatically, including in OOH.
Cineplex to seek strategic partner for e-sports division
Box office and theatre advertising were on the rise thanks to action-packed blockbusters and family-friendly fare.
Outfront Media goes to the bikes in Montreal
The OOH vendor has partnered with the city’s bike sharing program to sell media at stations throughout the city, adding more than 1,200 faces to its inventory.
