Out Of Home
Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
Meanwhile, Dove wins Grand Prix for AI-driven Real Beauty campaign.
Spotted! An AI-created mascot and short film mark Picton’s 20 years in business
In a new ad campaign for the investment firm, the bear is meant to symbolize strength and resilience.
Magna revises 2025 Canadian ad sales outlook
Digital-pure players are expected to account for 3/4 of all Canadian ad sales this year.
DQ Canada chirps back at Marchand after Panthers player’s viral moment
Playoff campaign in Edmonton was a way to ‘join the conversation’ and connect with fans in real time.
Think Turkey adopts new media mix to reach health-focused consumers
The brand is leveraging targeted ads on GymTV and a national challenge on activty-tracking platform Strava.
Industry News: Bell, Magna partner for autonomous vehicle advertising
Meanwhile, former Glacier Media journalists launch a local newspaper following the closure of digital publications.
Motorola Razr launches with OOH hologram
The campaign strategy aims to promote the new phone around Rogers’ locations and high-traffic events in Toronto.
Broadsign introduces new buying platform
The new automated In-Advance DOOH platform enables buyers to secure DOOH placements months ahead of campaign execution.
Specsavers goes big for Vision Health Month campaign
The eyecare brand’s OOH and social campaign is rooted in its ‘Should’ve Gone to Specsavers’ platform.
Industry News: Environics Analytics unveils updates to data products
Meanwhile, Cineplex Digital Media expands in the U.S. with North Carolina Education Lottery deal.
COMMB enhances Roadmap with a new reach and frequency tool
The bureau says the new measurement allows it to understand key drivers for OOH campaigns.
Vividata breaks down ad influence across media platforms
Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.
Industry News: MediaTonik to handle Médialo’s programmatic ad sales
Plus, Vistar partners with Spotzi to unify global audience targeting and Vendo Media acquires a stake in 902 Sign’s media assets.
Moisson Montréal ventures into media buying for first time
The organization’s first-ever awareness campaign makes food insecurity visible by using a small shopping cart.
Bahama Mama streetcar wraps target routes passing LCBO stores
Media partner Hatch64 also leveraged Meta and digital OOH channels.
- Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
- Cannes Lions 2025: Canadian agencies take home four Lions in Media
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Media Experts taps Nish Shah as CSO
