Out Of Home
Pattison opens applications for its Elevating Voices grant program
The company is giving out $1 million worth of OOH media space to DEI-focused non-profits in the country.
Industry News: Stingray debuts video advertising across Metro banners
Meanwhile, L’Actualite finds a new sales partner, and Mplus helps brands target the EV-curious.
The Toronto Star debuts Tropicana-sponsored Taylor Swift magazine
Tropicana, the lead sponsor of the magazine, worked with Dentsu X to craft “Taylor-made” content.
Spotted! Guinness installs heritage holiday pop-up
The experience is supported by OOH and spots in the Montreal Metro and Uber.
Tylenol Complete and Loud Luxury drop sick beats
The campaign also uses contextual placement of OOH ads in places where people are prone to catch the flu.
For its first campaign, Safehaven bets on traditional media with a twist
The organization is launching a campaign to raise awareness of its support for children with medical complexities.
Destination BC uses immersive car wash to bring the province to Germany
The activation is part of the company’s effort to highlight the province’s unique attributes, including its rainforests and northern lights.
Media Moves: DOOH company Vertical Impression expands reach
Meanwhile, Plus Company launches integrated media entity and PWHL partners with Fanduel.
Ontario HIV Treatment Network buys big on OOH to raise awareness
The nonprofit is launching a multi-phase campaign on HIV risks, prevention and testing alternatives.
Telus focuses on digital video for “Better” campaign
The brand’s latest campaign encourages Canadians to donate to the company’s scholarship program through a sweepstakes.
Vancouver city council frees up more space for sponsorships
Naming rights will still need to be approved by the city council, and public parks, libraries and street names are off the table.
YWCA using contextual OOH to fight gender-based violence
The OOH will highlight reported cases of violence in five Vancouver neighborhoods.
Spotted! McCain turns billboards, transport trucks and planes into jumbo coupons
To launch its Jumbo Crinkle Cut Fries, the frozen food brand is dropping giant coupons in cities across Canada.
Bell Media partners with StackAdapt expanding access to its inventory
This integration streamlines programmatic access to the media company’s CTV and digital platforms.
Little Canada launches Mini Media with tiny Subway billboard
The attraction now provides brands with the opportunity to do a “little” nation-wide advertising.
