Out Of Home

reese-cup

Behind the buy: Reese’s moves from awareness to engagement

Social activations for the “sticky vs. clean” debate are a first for the brand, and Hershey’s largest campaign of the year.

Quebecor_Abribrus EURO2020

TVA Sports takes Euro 2020 to Montreal streets

The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.

CA Pride Billboard

Reddit kicks off first campaign in a Canadian media strategy

Digital-first and supported by a strong OOH effort, the platform is looking to drive awareness and user acquisition.

Cap SKI_hi res

Captivate helps advertisers hit the slopes

In early prep for ski season, the place-based media company teams up with Skiron to add OOH activations at over 35 ski resorts across Canada.

Quebecor_Revolution

Quebecor Expertise launches new adtech during Multi2021

The media organization’s virtual upfront answered advertiser demand for more pre-planning capabilities.

Karine_Courtemanche_20161_1543526667

People Moves: Courtemanche joins Wildbrain board

Plus, Broadsign announces promotions.

research

Alcohol ad spending is on the rise: report

As online availability increases and hospitality lockdown closures persist, alcohol brands have been shifted more and more to digital media tactics.

Screen Shot 2021-05-26 at 9.10.58 AM

President’s Choice is making a big TikTok play

In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.

pattisonsilk

Spotted! Pattison and Silk turn billboards into beehives

A pilot project aims to facilitate research about pollinators, while also supporting the plant-based brand’s sustainability goals.

Screen Shot 2021-05-19 at 12.15.15 PM

Adapt Media expands OOH inventory

The place-based provider relaunches and redoubles its efforts in both OOH and DOOH.

Outfront

Outfront partners with Broadsign to improve DOOH accessibility

The deal adds more than 300 of Outfront’s large format, digital TSAs and interior mall network to Broadsign’s DSPs.

Meridian - Digital Board 2

Meridian boosts spend on traditional media to strengthen its brand

The credit union is using more TV and OOH to complement its digital strategy and build its awareness across demographics.

YDS_Ricola (1)

How Ricola is testing out its reinvention

Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.

Elevator-screen-updated-2-scaled

MaxTV Media makes its move into Quebec

The DOOH agency is also adding live survey functionality to its network of residential touchscreens.