Out Of Home

media city

Media City, Signpatico join forces to become Vendo

The two companies are using their regional footholds as an advantage in their growth strategy.

Rosanne Caron

Exit interview: Rosanne Caron

Caron, who will retire at the end of this year, reflects on just how sophisticated the industry has become.

AmandaDronenberg

Amanda Dorenberg to take the reins at COMMB

Current president Rosanne Caron will retire at the end of 2020.

Bike Share

Toronto’s Bike Share gets a media partner in Astral

The deal includes 400 ad faces, which are exposed to more than 2.4 million rides annually.

CDM

Cineplex “flexes” new place-based AI solution

The desire to create more contextual ads in-store based on both first- and third-party data drove the development.

Quebecor OOH

Broadsign inks a new DSP partnership

The OOH platform’s newest partnership will allow buyers to execute plans based on data like traffic and weather patterns.

Patients In Doctors Waiting Room

Eat It Up Media gets into place-based sales

With experiential at a halt, the shop made its first major move in digital OOH.

cinema

Cineplex responds to temporary cinema closures in Ontario

CEO Ellis Jacob says there has been no evidence of COVID-19 spread at its theatres.

brydon-mccluskey-6EDhkOm3TbQ-unsplash

Retail, restobar and recreational traffic on the rise: Report

Despite more travel to parks and nearby towns, transit and workplace activity is still way down.

Copied from Playback - Heartland

ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more

Plus, Quebecor heads to the suburbs.

KS Aura x Adapt Media

Pandemic Pivot: Adapt Media is now investing in intelligence

Already having roots in research and data took the company from doing studies to linking with multiple partners on new offerings.

oohBillboardShutterstock-623x350

Broadsign, Verizon expand partnership

Verizon has expressed an increasing interest in DOOH opportunities, despite the medium’s struggles this year.

nikki

Hivestack appoints Nikki Hawke as first CMO

The acceleration of programmatic OOH buying means the digital exchange needed to amp up its marketing efforts, and it’s hired a veteran strategist to do just that.

Tea Tea See Static Image 1

All aboard the tea-tea-see!

Will Twisted Tea’s creative double-entendre wrap catch city-dwellers and streetcar users in their tracks?

Cineplex

Cineplex reopens all Canadian theatres

Following the release of The SpongeBob Movie and Unhinged last week, Tenet lands in Cineplex theatres Aug. 27, a week ahead of the U.S.