Out Of Home
Quebecor streamlines DOOH with Broadsign partnership
The media company will centralize the purchasing and planning of its OOH inventory.
Cineplex seeks more than $2.18B in damages against Cineworld
Following the collapse of their proposed mega-deal, the Canadian exhibitor filed its claim in an Ontario court on Friday, with Cineworld subsequently making a counter-claim.
Cineplex to explore financing options, asset sales as Q1 revenue tumbles
Following the collapse of its $2.8-billion takeover by Cineworld Group, Cineplex said it is exploring financing options including the sale of assets.
Pattison expands in Quebec, partners with La Presse
New digital screens will build Pattison’s presence in residential elevators, while content from La Presse will keep readers informed and entertained.
Spotted! Cineplex brings the movie experience to balconies
While the pandemic has exacerbated VOD trends, the theatre exhibition company wanted to remind Canadians of the magic of a movie experiences.
How should brands re-enter a market with low mobility?
UM, Kinetic and Horizon are advising brands to re-enter the market using a slow and steady regional approach.
Cineplex-Cineworld deal falls apart, legal battle underway
Cineworld said it is pulling the plug on the deal because Cineplex breached agreement terms, while Cineplex said the allegations represent “buyer’s remorse.”
ICYMI: Broadsign lends media, Toronto Ultra inks sponsor deal
Plus, Twitter asks you to read before you Retweet, and Toronto’s Call of Duty franchise gets a new sponsor.
New Novus unit puts the focus on local
The specialty shop will allow Canadian clients to buy U.S. media on a local level, while U.S. clients will be assisted in navigating Canadian local media.
OOH traffic is increasing, but how does that translate to buying?
Buys are picking up on a regional level, and some newcomers are dipping their toes into OOH.
Spotted! How Quebecor is keeping people connected through OOH
Although demand for inventory has been low, the media company is using that space to make people smile.
Neo-Traffic drops the ‘Traffic’
As it expands into gas station advertising and gym advertising, the OOH vendor says it’s time to broaden its horizons.
COMMB unveils 2020-21 board of directors
Organization president Rosanne Caron says now is a crucial time for the OOH industry.
OOH traffic sees slight lift as vendors try to be flexible with value
Toronto’s traffic remains very low, but there are signs of lifts to come in markets like Vancouver and Calgary.
Why Astral is feeling optimistic about its new digital face in Vancouver
Located in the heart of downtown Vancouver, the new board comes just as businesses are starting to open back up.
