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Allvision names new EVP as its president of media departs

Jennifer Bidwell assumes leadership of the DOOH company’s sales division as Brand Newman pursues new opportunities.

Programmatic-Advertising

Hivestack makes big push into U.S. with Clear Channel

Inventory that reaches 100 million people monthly is now available through the Hivestack SSP.

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ICYMI: Snap hires head of platform safety

Plus, Google opens a Toronto Cloud region and Adapt strikes its first transit partnership.

Little Canada-Little Canada and Freedom Mobile Announce BIG New

Spotted! Freedom Mobile’s teeny tiny streetcar ads

The mobile provider is activating a sponsorship of a new Toronto attraction by putting ads in its miniature cities.

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How OOH is ramping up across the country

As the sector approaches pre-pandemic levels, the latest from COMMB shows how different reopening approaches have impacted recovery.

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Prime Video teams with Eat It Up Media to promote new series

To promote the release of Nine Perfect Strangers, branded trucks are delivering wellness smoothies across Toronto, Montreal, and Vancouver.

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How are agencies preparing for a fourth wave?

Cautious optimism, with a healthy dose of lessons learned over the last 17 months, are shaping plans for the back half of 2021.

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Yonge-Dundas Square is giving away ad space

Five digital screens will be provided, for free, to clients that are doing activations in the Square below.

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Which markets are seeing near pre-pandemic movement patterns?

COMMB tracked movement around OOH locations between Q1 and Q2, with most provinces edging closer to 2019 numbers as Canadians ease back into some sese of normalcy.

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Who is benefiting most from ad spending recovery?

Standard Media Index shows digital is delivering as predicted, but that has favoured some companies more than others.

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Cineplex takes the rest of its DOOH inventory programmatic

With the addition of signage in theatres and entertainment venues, the company has the potential to deliver up to 50 million impressions daily.

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Adapt Media adds Gateway and Rabba to its network

The company adds 37 high-traffic screens in TTC stations as well as 80 in a premium, hyper-local grocer.

Programmatic-Advertising

Hivestack teams up with The Trade Desk

The Montreal DOOH specialist made its offering available through the global software company’s new Solimar DSP.