Out Of Home

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Spotted! Goldfish gets big ads from tiny creatives

Spark Foundry and Zulu Alpha Kilo turn billboards into a fridge art gallery in phase two of the brand’s “#FeedImagination” campaign.

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Rogers Sports & Media enters OOH by acquiring Rouge Media Group

Rogers continues on a growth strategy by adding 2,600 signs in Canadian colleges and universities, resto-bars and salons.

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Most-read MiC: How media coped with COVID

Our most popular stories on how the media industry anticipated, studied and navigated the 2020 pandemic.

2021

From CARD: Media’s evolution for 2021

Alex Panousis and Ishma Alexander-Huet offer their view of 2020 trends that may endure into the new year.

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UB Media enters programmatic DOOH market

The Montreal company has been expanding its restobar network throughout 2020.

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Frontrunner forms new DOOH offering with Lightbox OOH

The new partnership turns vacant commercial window fronts into full-motion digital displays.

Yonge & Dundas DOOH running on Scala Platform

Consortium seeks programmatic DOOH standards

Six ad tech platforms release recommendations for bringing consistency to digital inventory.

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Ad spending in Canada dropped 14.1% in 2020: Group M

But digital spend soared past 50% share for the first time, according to the global media agency network’s annual study.

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Spotify thanks Canadian musicians with Wrapped 2020

Avril Lavigne, Shawn Mendes and The Hip are among Canadian faces in this global end-of-year campaign.

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Toronto gets a new digital superboard

The doubled-facing digital board sits on one of Toronto’s busiest expressways.

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Spotted: A whole neighbourhood for lease

A busy Toronto shopping district shows what’s at stake for small business owners during the pandemic.

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Canadian ad spend to drop 6.2% in 2020: WARC

The international organization says print took a particularly bad hit, while online investment saw increases.

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October travel declines affect OOH reach nationwide

After a summer of slow progress back towards normal, COMMB’s latest report shows an October relapse. But data provides a way through.

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What’s a sponsor to do when the Raptors head south?

Toronto’s beloved NBA team will play home games in Tampa next season. This doesn’t necessarily leave in-person sponsors out in the cold.

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Quebecor Out-of-Home launches virtual tours

The new platform tours neighbourhoods and provides local demographics for out-of-towners.