Out Of Home

Belairdirect takes to the outdoor concert stage this summer

The insurance company has inked a three-year deal with Toronto’s Budweiser Stage and renewed its partnership with Osheaga.

B.C. spends $5M in media and marketing to lure U.S. healthcare workers

The cross-border campaign leverages OOH, digital, social, print and a branded coffee truck.

Spotted! SharkNinja moves from media to experiential with branded BBQs

The company aims to reach consumers during peak outdoor cooking season, as part of the ‘It’s Better Outside with Ninja’ campaign.

Kraft Heinz goes big on OOH to show its presence in Canadian kitchens

The campaign, which also includes digital and social media placements, aims to reinforce the brand as a pantry and fridge staple.

Tinder’s new tech helps users swipe left on problem bots

The app launched its first-ever Canada-exclusive campaign for the rollout of Face Check.

Kids Help Phone rolls out split-strategy campaign

Messaging and channel mix are tailored to reach both the youth who need the service and adults who can support it.

Hamilton Tiger-Cats and Porter Airlines sign partnership

The airline will launch a number of brand initiatives and fan experiences as it becomes the team’s official carrier.

Why Astro Yogurt is amplifying its OOH and social media presence

The brand says it is modifying its media mix to emphasize mid-funnel strategies.

Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment

Media Experts led paid media for pre-Canada Day spot.

Rona gives away ad space to support local businesses

The initiative includes visibility on OOH, radio and social networks.

Reese’s celebrates Thunder’s NBA win with DOOH push

The campaign tips off by introducing OKC player and Montreal native Luguentz Dort as the new brand ambassador.

Moosehead ups media spend ahead of Canada Day

Media Experts work includes OOH and digital/social integration.

Maple Leaf Foods teams up with Skip and Flipp

The brand is launching the 2nd phase of its campaign promoting external businesses that would typically be considered competitors.

Skittles takes its rainbow to Pride with social and OOH

The CPG brand’s latest campaign involves TikTok, tattoos and the restoration of rainbow crosswalks.