Out Of Home
Greenfield jumps on TikTok trend to make bacon rain
The campaign is being promoted with a billboard that’s scored by Mother Nature and triggered by the weather.
WestJet makes biggest media spend in years
The latest integrated campaign introduces a new brand platform and identity for the airline.
Horizon Media and Pattison study how commuters see OOH
The research found that Gen Z and Millennials pay the most attention to 3D DOOH.
Vistar Media boosts its retail media business with new role
The OOH company has appointed former EVP at Epsilon Retail Media as head of retail media.
COMMB introduces new reach and frequency planning tool
The new tool to be released in January uses factual data to give advertisers detailed insights that assist in planning accurate, targeted campaigns.
WSP using OOH to show off its work
The brand’s latest campaign places signage near engineering projects it has completed.
Why Sunwing relies on digital video and connected TV
The brand shifts its media strategy to reach young couples and young families.
Jolt boosts partners with Vistar Media
The company recently brought its OOH and electric vehicle charging network to Canada.
WWF-Canada looks to retail apps to stimulate donations
The organization focused its media plan on digital tactics to reach 18- to 48-year-olds.
Chicken Farmers target gymgoers with weighty OOH
It’s also the first time the brand has turned to DOOH to reach Gen Z and young Millennials.
Budweiser campaigns to prevent buds bailing
The beer brand is partnering with the NHL to encourage people to make time for hockey, without excuses.
Spotted! CIBC launches drone show for Run for the Cure
This is the second year that the brand lights up the sky for its breast cancer fundraiser event.
Quebecor OOH completes Neo OOH aquisition deal
The deal means the Out-of-Home company can now offer more than 17,000 ad spaces across the country.