Out Of Home
Industry News: UB Media acquires Pattison’s residential network
Plus, Samsung TV Plus adds new channels to its FAST programming in Canada.
Tree Canada branches out for 1st national awareness campaign
Signifly Montreal helped the non-profit pivot its media strategy to a digital- and video-led approach.
Spotted! TD Insurance’s new stunt to promote its mobile app
The activation shows cars damaged by falling donuts, a giant pumpkin and runaway shopping carts.
Industry News: Ad Standards to support preclearance for XR clients
Plus, StackAdapt announces a ‘major enhancement’ to its DOOH solution.
Industry News: BMO offers credit card customers Instacart benefits
Meanwhile, Pattison Outdoor adds 2 new Montreal screens to its inventory.
Coca-Cola shifts Fuze Iced Tea media strategy with Skip partnership
The new campaign is supported by Publicis and Connect X, and encompasses digital ads and billboards.
Sports Moves: Visit California campaign welcomes Blue Jays fans
Meanwhile, Sonnet Insurance and the NHLPA have extended their partnership in Canada.
Boost billboards feature built-in way to move
The supplement drinks brand turned the double-O in its name into physical equipment that passersby could use for free.
Spotted! Brands pitch in to whip up Blue Jays excitement
Dedicated ads and activations are popping up all over Toronto to take advantage of the moment.
Contigo Canada turns bottles into portable positive messages
The initiative is part of the second phase of the brand’s national ‘Hydrate Her Confidence’ campaign.
Spotted! Interac transforms traditional booth into interactive village
The brand created an immersive neighbourhood for its ‘Tap Canadian’ campaign.
Flight Centre ramps up investment across all channels
The new work, running through 2026, is the first long-term brand campaign in several years.
Coinbase launches first campaign in Canada
The campaign comes on the heels of sports sponsorship agreements the brand has inked in this country.
Canadian Club teams up with Canada Soccer and CPL
The three-year partnership comes as the men’s national team gets set to play in the 2026 World Cup.
Knorr aims to change brand perception with wrestling activation
The brand is moving away from TV, instead prioritizing social platforms like TikTok, Instagram and Twitch.
