Out Of Home

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Spotify embraces the new normal for this year’s Wrapped

Data-driven out-of-home executions and social sharability are once again at the heart of the campaign.

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Spotted! Diageo whiskies get the holographic treatment

The company is using PORTL displays to break down the barriers that have gone up in channels where sampling and demos used to be prevalent.

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Hivestack and Stingray to offer audio OOH programmatically

Retail-based digital audio ads will be available and measurable across the stores in the company’s network.

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Pattison adds Brampton Transit to its portfolio

The company now handles ad sales for nearly every transit system in the GTA.

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How the loosening of restrictions has impacted OOH

COMMB’s Q3 report shows a trend back to pre-COVID levels in cities across the country.

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Cineplex reports another loss, but things are improving

Audiences and advertiser revenue are beginning to return to the company’s theatres.

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Spotted! HSBC ads that help plants grow

Timed to coincide with COP26, the OOH ads are backed by a light that encourages chlorophyll absorption and photosynthesis.

2021.11.08 Union Station - Canadian Tire - 3D Pet Food

Canadian Tire taps Branded Cities’ 3D OOH

The boards create fully immersive scenes, which the retailer used to show off its line of pet products.

Hellmann's Garbage Truck

Spotted! Hellmann’s turns garbage trucks into moving billboards

Casting waste collection vehicles as food trucks highlight’s the brand latest push to reduce food waste.

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Kinder flies the flag for an accessible Halloween

The Ferrero confectionery is the latest sponsor to sign on with Treat Accessibly, which makes it easier for kids with disabilities to go trick-or-treating.

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COMMB introduces audio OOH measurement

Working with Stingray, the bureau will be able to quantify the value of contextual ads in retail environments.

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Spotted! Disney brings the Eternals to Fan Expo

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Spotted! Air Miles’ prize-filled baggage carousel

The 40-foot “Carousel of Dreams” brought a new brand positioning about the ease of getting rewards to the streets of Toronto.

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MiQ expands into DOOH with Hivestack

The firm will use the programmatic platform’s DSP, while also giving more partners access to its audience segments.

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Hivestack opens its ad server to outside SSPs

Bringing a version of header bidding to digital OOH is meant to ease complexity that is growing in the category.