Out Of Home

Copied from Playback - Heartland

ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more

Plus, Quebecor heads to the suburbs.

KS Aura x Adapt Media

Pandemic Pivot: Adapt Media is now investing in intelligence

Already having roots in research and data took the company from doing studies to linking with multiple partners on new offerings.

oohBillboardShutterstock-623x350

Broadsign, Verizon expand partnership

Verizon has expressed an increasing interest in DOOH opportunities, despite the medium’s struggles this year.

nikki

Hivestack appoints Nikki Hawke as first CMO

The acceleration of programmatic OOH buying means the digital exchange needed to amp up its marketing efforts, and it’s hired a veteran strategist to do just that.

Tea Tea See Static Image 1

All aboard the tea-tea-see!

Will Twisted Tea’s creative double-entendre wrap catch city-dwellers and streetcar users in their tracks?

Cineplex

Cineplex reopens all Canadian theatres

Following the release of The SpongeBob Movie and Unhinged last week, Tenet lands in Cineplex theatres Aug. 27, a week ahead of the U.S.

Quebecor OOH

Transit traffic still down, but highway billboards have new life

Plus, Montreal and Vancouver are already seeing inventory scarcity.

Noovo OOH

Bell Media brings V and Noovo under one banner, rolls out campaign

The company says there are lots of opportunities for Noovo, which has high awareness among 18 to 34-year-olds.

cinemaShutterstock

Cineworld, home streaming and more: the takeaways from Cineplex’s Q2

Prinicipal Ellis Jacob weighed in on shortening the theatrical window, Disney’s decision to go digital with Mulan and provided an update on the Cineworld lawsuit.

bob

ICYMI: Bob McKenzie says goodbye to TSN

Plus, Hivestack gets an eight-figure investment and a popular CBC game show is getting the tabletop treatment.

cinema

Cineplex revenue plummets 95% as cinema closures hit Q2

While the exhibitor made efforts to curtail costs, it said it has experienced a cash burn of approximately $18 million per month since the onset of the pandemic.

Quebecor 3

Broadsign Reach, Campsite add Quebecor OOH to platforms

With the 133 digital screens centrally located in high-traffic areas, VP Edith Gagné says this is a win all around.

PKP

Media down at Quebecor, but telco business strong

Live sports cancellations hurt the company’s TV business from an ad perspective, but other results indicate the appetite for TV is still strong.

restobar

UB Media expands its restobar network

The OOH provider has signed with Jack Astors parent co SIR Corp.

Quebec Press Release Header Image 2

Vertical City ascends to Quebec

The place-based media company says now is a crucial time for companies in the residential screen business.