Out Of Home

research

Who is benefiting most from ad spending recovery?

Standard Media Index shows digital is delivering as predicted, but that has favoured some companies more than others.

ADIDAS_Cinema_DP_v02

Cineplex takes the rest of its DOOH inventory programmatic

With the addition of signage in theatres and entertainment venues, the company has the potential to deliver up to 50 million impressions daily.

pexels-enric-cruz-lopez-6642548

Adapt Media adds Gateway and Rabba to its network

The company adds 37 high-traffic screens in TTC stations as well as 80 in a premium, hyper-local grocer.

Programmatic-Advertising

Hivestack teams up with The Trade Desk

The Montreal DOOH specialist made its offering available through the global software company’s new Solimar DSP.

Olympics

ICYMI: CBC adds to its Olympic programming

Plus, COMMB announces first programmatic members and social networks open up to Media Rating Council.

Screen Shot 2021-07-20 at 10.52.53 AM

Virgin Plus taps into the Olympics for high visibility

The brand is trying some new tactics for broad, yet more targeted reach at the same time.

Screen Shot 2021-07-15 at 11.51.43 AM

Vistar’s recent funding fuels DOOH accessibility

A $30 million raise is positioned to further develop software and tech.

Subaru-Canada

Spotted! Subaru builds an outsized OOH

The automaker conveys the size of its latest SUV, with a poster too big for its frame.

Press-Release-1-FINAL-1

Why Onlia added drive-ins to its media mix

The online digital brand made moves based on search insights indicating that Ontarians are keen to visit drive-in theatres this summer.

research (1)

Canadian ad spend one of the fastest growing in 2021: report

Dentsu’s Global Ad Spend Forecast report indicates an impending recovery for the Canadian ad market, and continued growth into 2022 driven by digital.

pringles-ooh

Pringles aims for lower-funnel audiences

The Kellogg chip brand relied on programmatic DOOH to get in front of shoppers as close to the point-of-purchase as possible.

tiktok-living-stories-622x322

TikTok Canada activates around new Indigenous creator partnership

The platform ran a cross-country multi-platform media campaign to celebrate Indigenous communities and stories.

2020-12-4571-RCSS-2021 Billboard Waffles 1728x864

Real Canadian Superstore doubles down on diversity

In what is RCSS’s largest, most integrated media effort to day, the new campaign celebrates Canada’s varied national palette and the brand’s multicultural offering.

oohBillboardShutterstock

COMMB adds new membership category

The new programmatic/remarketer category includes a new PDOOH committee made up of association publishers, buyers and other members.

IMG_2933

How theScore is welcoming single-sports betting to Canada

With the passing of Bill C-218, organizations like theScore can integrate media and wagering offerings across the country.