Out Of Home
Belairdirect takes to the outdoor concert stage this summer
The insurance company has inked a three-year deal with Toronto’s Budweiser Stage and renewed its partnership with Osheaga.
Industry News: Pattison Outdoor wins TransLink business
Plus, Fuel Digital adds real estate site Proprio Direct to its portfolio, and superchannel.ca gets a revamp
B.C. spends $5M in media and marketing to lure U.S. healthcare workers
The cross-border campaign leverages OOH, digital, social, print and a branded coffee truck.
Spotted! SharkNinja moves from media to experiential with branded BBQs
The company aims to reach consumers during peak outdoor cooking season, as part of the ‘It’s Better Outside with Ninja’ campaign.
Kraft Heinz goes big on OOH to show its presence in Canadian kitchens
The campaign, which also includes digital and social media placements, aims to reinforce the brand as a pantry and fridge staple.
Tinder’s new tech helps users swipe left on problem bots
The app launched its first-ever Canada-exclusive campaign for the rollout of Face Check.
Kids Help Phone rolls out split-strategy campaign
Messaging and channel mix are tailored to reach both the youth who need the service and adults who can support it.
Hamilton Tiger-Cats and Porter Airlines sign partnership
The airline will launch a number of brand initiatives and fan experiences as it becomes the team’s official carrier.
Why Astro Yogurt is amplifying its OOH and social media presence
The brand says it is modifying its media mix to emphasize mid-funnel strategies.
Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment
Media Experts led paid media for pre-Canada Day spot.
Rona gives away ad space to support local businesses
The initiative includes visibility on OOH, radio and social networks.
Reese’s celebrates Thunder’s NBA win with DOOH push
The campaign tips off by introducing OKC player and Montreal native Luguentz Dort as the new brand ambassador.
Moosehead ups media spend ahead of Canada Day
Media Experts work includes OOH and digital/social integration.
Maple Leaf Foods teams up with Skip and Flipp
The brand is launching the 2nd phase of its campaign promoting external businesses that would typically be considered competitors.
Skittles takes its rainbow to Pride with social and OOH
The CPG brand’s latest campaign involves TikTok, tattoos and the restoration of rainbow crosswalks.
