Out Of Home
Behind the Buy: PayPal’s biggest national Canadian campaign to date
The initiative promotes interest-free installment payments through pop-ups, OOH, retail partners and influencers.
Monsoon multilingual campaign get pro bono boost
The agency is focusing on civic behaviour in newcomer communities with donated OOH, digital and print advertising.
Video storytelling at the heart of WestJet’s holiday campaign
The annual ‘Christmas Miracle’ program aims to connect with Canadians during their holiday viewing and family time.
Matt & Steve’s named official Caesar of the Toronto Maple Leafs
The RTD cocktail brand will have in-arena visibility as well as co-branded elements in POS displays.
OOH drives sales in bricks-and-mortar holiday shopping
Data finds in-store and place-based ads throughout the customer journey can drive measurable results.
Wiser’s NHL partnership returns with new cross-channel campaign
The media mix runs across broadcast, digital, audio, social and OOH for the full season.
Spotted! Winter stunt show, activities at Market Mall
The activation involves partners Sunshine Village, Curling Alberta and the Canadian Olympic Committee.
TTC proposes in-tunnel motion ads ahead of 2026 FIFA World Cup
The full-motion video displays would be supplied by Vancouver-based Adtrackmedia.
Industry News: Pattison expands Montreal transit presence
Plus, MediaTonik is named ad rep for Raddar, and Triton upgrades Omny Studio platform.
Customer wishlists take over Sephora’s holiday OOH
The ‘Holiday Hints’ campaign turned personal DMs into public billboards to let gift-givers know what to buy.
Pattison launches annual Elevating Voices grant program
The initiative will grant $1 million in media space to organizations driving diversity efforts.
Boursin Bistro brings ‘Emily in Paris’ to Toronto
The one-night only pop-up is part of the brand’s global partnership with the hit Netflix show.
Industry News: Stingray Radio expands Calgary footprint
Plus, NABS-BEC launches 2026 ‘Media Sale’ fundraiser to support media professionals.
ROM and Cairns Oneil launch first 3D DOOH ad
The full-motion 3D ad features a hammerhead shark swimming across the wall of the TTC platform.
CBC’s ‘Make the Season Kind’ returns with food trucks, celebs
The campaign’s pop-ups and new faces aim to reach audiences less familiar with CBC.
