Out Of Home
COMMB unveils 2020-21 board of directors
Organization president Rosanne Caron says now is a crucial time for the OOH industry.
OOH traffic sees slight lift as vendors try to be flexible with value
Toronto’s traffic remains very low, but there are signs of lifts to come in markets like Vancouver and Calgary.
Why Astral is feeling optimistic about its new digital face in Vancouver
Located in the heart of downtown Vancouver, the new board comes just as businesses are starting to open back up.
Despite revenue declines, Yellow Pages is confident about weathering COVID
The classifieds company has seen a steady decline in advertising revenue for several years, but CEO David Eckert says it is well-positioned to rebound from the crisis.
Is traffic near billboards increasing again?
There’s a potential rebound in traffic for large format, but data is still well below benchmarks.
Cineplex delays Q1, says Cineworld ‘remains committed’ to deal
The Canadian exhibitor said both parties are working to bring the mega-deal to fruition by June 30.
Chameleon Digital Media launches new DSP integration product
Despite OOH traffic being down, the company says now is more crucial than ever to start integrating traffic data.
Four place-based media cos partner for residential advertising
Adapt Media, IHN, Captivate and MaxTV will combine their respective expertise for the length of the pandemic – but are also looking toward the future.
Where circulation is down for OOH, and where it’s flat or rising
While a highway billboard might not get the same traffic as before, there’s good news for those targeting residential and elevator networks.
Spotted! The (space between) the media is a message
The Geneva Centre for Autism used more than just the transit boards to get its message across.
What does the ‘new reality’ look like for OOH?
The industry has undoubtedly been disrupted by COVID-19, but Kinetic says many campaigns are going ahead – and there are good reasons why.
MaxTV supports small businesses with free digital OOH ads
Toronto-based MaxTV Media is making 1,700 screens available to restaurants and eateries for free to help drive business.
What brands can learn from history (and how this is a little different)
Economist Peter Field says now is not the time to take the foot off the gas on ad spend – and one Canadian agency CEO says things are steadier than one might expect.
Cineplex temporarily lays off thousands of part-time workers
The exhibition giant is also cutting the salaries of its full-timers and executives as it looks to safeguard the long-term stability of its business.
How plans could shift depending on the IOC’s Tokyo decision
The news came Sunday evening and companies like Kinetic are already in talks with clients about shifting spend to next year.
