Out Of Home

Greenfield jumps on TikTok trend to make bacon rain

The campaign is being promoted with a billboard that’s scored by Mother Nature and triggered by the weather.

Media Moves: Vendo expands west, while Giphy joins TikTok

By targeting secondary markets, the OOH company is hoping to better serve small businesses and local agencies.

WestJet makes biggest media spend in years

The latest integrated campaign introduces a new brand platform and identity for the airline.

Horizon Media and Pattison study how commuters see OOH

The research found that Gen Z and Millennials pay the most attention to 3D DOOH.

Vistar Media boosts its retail media business with new role

The OOH company has appointed former EVP at Epsilon Retail Media as head of retail media.

COMMB introduces new reach and frequency planning tool

The new tool to be released in January uses factual data to give advertisers detailed insights that assist in planning accurate, targeted campaigns.

WSP using OOH to show off its work

The brand’s latest campaign places signage near engineering projects it has completed.

Why Sunwing relies on digital video and connected TV

The brand shifts its media strategy to reach young couples and young families.

Jolt boosts partners with Vistar Media

The company recently brought its OOH and electric vehicle charging network to Canada.

WWF-Canada looks to retail apps to stimulate donations

The organization focused its media plan on digital tactics to reach 18- to 48-year-olds.

Chicken Farmers target gymgoers with weighty OOH

It’s also the first time the brand has turned to DOOH to reach Gen Z and young Millennials.

Budweiser campaigns to prevent buds bailing

The beer brand is partnering with the NHL to encourage people to make time for hockey, without excuses.

Joni is publishing a coffee table book about periods

The Canadian start up is calling for submissions of personal stories about that time of the month.

Spotted! CIBC launches drone show for Run for the Cure

This is the second year that the brand lights up the sky for its breast cancer fundraiser event.

Quebecor OOH completes Neo OOH aquisition deal

The deal means the Out-of-Home company can now offer more than 17,000 ad spaces across the country.