Out Of Home

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Would Uber’s auto advertising be popular in Canada?

In the U.S., the company has struck a deal with adtech provider Adomni. Is there an appetite for something similar here?

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CHFI embarks on biggest media spend in 60 years

The Toronto radio station has launched its biggest campaign ever, with multiplatform ads running through to late November.

Covenant House Toronto-Covenant House Toronto launches Shoppable

How Covenant House is catching mass audiences with its new campaign

The ads use social media and OOH executions to reach both young people and their parents.

arterra

Why OOH continues to grow spend

From spirits to meal delivery, advertisers share how they’re getting creative with this analogue favourite.

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How Zestra targeted its sexual arousal medication

Havas used programmatic and careful OOH placement to reach its audience, despite content restrictions on social media.

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Pattison merges digital division ahead of programmatic expansion

The company’s place-based brand Onestop will amalgamate with the larger digital brand.

Barrie Transit

Why Barrie Transit was a key win for Pattison

Winning the mid-sized “bedroom community” was key in linking its numerous municipal networks together, says Cam Milne.

Catelli Smart Pasta

Catelli goes big with OOH to reach young parents

The multi-channel plan for the pasta brand’s health-focused line also includes TV, digital, social and SEM.

Transat

Air Transat buys big at Yonge-Dundas

This marks the first full domination since Branded Cities took over the majority of screens at the square.

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Cineplex Q4 media revenue breaks records

The entertainment company continues to see a decline in theatre-goers as media revenue sees a 20% increase.

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Crave, specialty and sports drive uptick for Bell Media in Q4

Ad revenue was “relatively stable,” with entertainment, sports and OOH offset soft conventional and radio performances.

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New Broadsign partnership focuses on measurement

Working with tech firm AdMobilize, Broadsign will be able to offer instant updates on impressions and demographics for OOH campaigns.

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Kinetic links brands to Canadian Olympians and fans in Japan

The OOH specializing agency has partnered with Japan’s Live Board in order to add the Olympic venue inventory to its Canadian DSP.

Cineplex

Cineplex go-shop ends; Cineworld one step closer to acquiring

Shareholders are prepared to meet on Feb. 11 to vote on the transaction valued at $2.8 billion.

Trifold

Spotted! Brands can tickle the ivories at Metro Centre

Oxford Properties’ piano staircase, which was installed this summer, is now open to brands.