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Programmatic-Advertising

MiQ expands into DOOH with Hivestack

The firm will use the programmatic platform’s DSP, while also giving more partners access to its audience segments.

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Hivestack opens its ad server to outside SSPs

Bringing a version of header bidding to digital OOH is meant to ease complexity that is growing in the category.

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Novus makes senior promotions as it launches new planning service

Sarah Kim and Dan Mak take on new responsibilities as the agency launches a “help desk” for those needing OOH expertise.

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News Media Canada shares the truth delivered by newspapers

A campaign for National Newspaper Week is running in over 350 outlets, supported by OOH targeting small communities.

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ICYMI: Hilite hires new VP to manage deal with Addope

Plus, OKD merges with Brandfire and the Competition Bureau seeks public comment on Rogers-Shaw deal.

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UB Media gets into condos by acquiring MaxTV

The place-based company rounds out its offering with one of Canada’s biggest residential signage network.

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Allvision names new EVP as its president of media departs

Jennifer Bidwell assumes leadership of the DOOH company’s sales division as Brand Newman pursues new opportunities.

Programmatic-Advertising

Hivestack makes big push into U.S. with Clear Channel

Inventory that reaches 100 million people monthly is now available through the Hivestack SSP.

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ICYMI: Snap hires head of platform safety

Plus, Google opens a Toronto Cloud region and Adapt strikes its first transit partnership.

Little Canada-Little Canada and Freedom Mobile Announce BIG New

Spotted! Freedom Mobile’s teeny tiny streetcar ads

The mobile provider is activating a sponsorship of a new Toronto attraction by putting ads in its miniature cities.

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How OOH is ramping up across the country

As the sector approaches pre-pandemic levels, the latest from COMMB shows how different reopening approaches have impacted recovery.

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Prime Video teams with Eat It Up Media to promote new series

To promote the release of Nine Perfect Strangers, branded trucks are delivering wellness smoothies across Toronto, Montreal, and Vancouver.

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How are agencies preparing for a fourth wave?

Cautious optimism, with a healthy dose of lessons learned over the last 17 months, are shaping plans for the back half of 2021.

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Yonge-Dundas Square is giving away ad space

Five digital screens will be provided, for free, to clients that are doing activations in the Square below.