Out Of Home
Behind the Buy: Desjardins breaks through with business leaders
To reach a target with limited time and attention, media agency Glassroom layered targeted digital, OHH and TV tactics into a mass campaign.
Cineplex reportedly in talks for Regal Entertainment merger
News of the possible takeover came shortly before a U.S. court upheld a stay in appeals proceedings with Cineworld.
August becomes third month of 2022 to see ad investment dip
In its latest analysis of Canadian ad spending, SMI attributed the decline to the Olympic investment present in 2021.
Spotted! A Corona billboard that collects plastic waste
The effort fits with brand’s global environmental initiatives to keep waste from flowing into oceans.
Spotted! Aldo ventures into 3D in Yonge Dundas Square
The immersive billboard is part of a broader campaign promoting the retailer’s Pillow Walk line.
Outfront adds Barrie transit shelters to its portfolio
The deals brings an additional 112 faces to the company’s 8000 street-level products.
Spotted! Corus unleashes a flock of vampires in Toronto
To promote the premiere of Vampire Academy, the hoard also handed out sunlight-activated cards filling TIFF attendees in on the world of the show.
DOOH is becoming a growing part of video spending
DPAA’s study finds the format’s place within the broader media mix is becoming more entrenched.
Media Experts gets new film campaign for Michael Hill to the masses
The new initiative uses formats atypical for the jewelry category to shift long-term perceptions of the brand.
Astral acquires Imagine’s digital OOH network in Alberta
The deal brings Astral’s total digital inventory in the province to 39 faces.
How Tims and Philly plan to reach morning commuters
The media plan supporting a team-up between the brands is built on intercepting office workers as they start the day.
Google makes DOOH available on Display & Video 360
The ads will not be personalized, and instead focus on the efficiency of programmatic buying in the OOH space.
Spotted! Bonterra’s art installation for a better planet
Kruger’s more eco-conscious brand turns its tagline into a habitat for plants and pollinators.
Cineworld mulls filing for bankruptcy
The theatre chain, which is currently appealing a $1.24 billion payment to Cineplex, has confirmed reports as it looks to increase liquidity.
Ineo signs deal to market DOOH to Adapt’s clients
The partnership will boost Ineo’s presence in Toronto.
