Out Of Home
Pattison opens Elevating Voices national grant program
The company is giving out $1 million in media space to DEI-focused non-profits across the country.
Broadsign releases State of Static OOH report
Out of Home continues to thrive even with the recent strength of dynamic, digital signage.
King’s Hawaiian inks deal with the Toronto Maple Leafs
The American bakery will be the team’s official bread sponsor.
Spotted! Air Miles Carousel of Dreams
CGI brings Carousel of Dreams to life at the Queen Street Subway Station in Toronto.
Expedia goes big in support of travel dreams
The travel brand is focusing on the northern lights, and is using OOH to bolster its Super Bowl work.
Spotted! Gay Lea whips up excitement with eye-catching execution
Would you like some whipped cream on that… bus shelter?
Destination Canada creates pickleball spa to lure U.S. visitors
A supporting campaign by Initiative includes online and DOOH placements across NYC and near other pickleball courts.
Where’s the snow? Industry execs on the changing climate’s impact on media
While milder winters and extreme heatwaves are becoming more common, OOH could prove to be adaptable in finding ways to reach people outdoors.
Coors Light Chill Train on track to reach the Super Bowl
Fans in Vancouver, Calgary and Toronto can catch the train as it journeys to Las Vegas for the Big Game.
Behind the Buy: GoodLife targets high-traffic locations from airports to dog parks
The multi-media campaign targets consumers throughout the day.
Pattison Outdoor adds BC Place to its digital portfolio
The deal includes four new digital ad faces on the roads surrounding BC Place.
Cineplex Digital Media inks deal with Cadillac Fairview
The company will manage 200 digital displays in 18 of the developer’s properties.
INEO launches INEO Retail Media
The retail media system generates data via location and will soon add more AI-enhanced analytics.
The Verdict: How Holt Renfew used OOH to ‘sign’ up new customers
The retailer’s highly strategic pDOOH campaign designed to capture ex-Nordstrom shoppers looking for a new retail destination.
Rogers Sports & Media takes on Allvision sales
The DOOH company’s inventory includes more than 60 digital billboards in Canada.
