Out Of Home
DOOH campaign highlights real-time donations to Fred Victor
The DIVE Billboards campaign is designed to create awareness of Toronto’s housing crisis and encourage contributions to the charity.
Perion acquires Hivestack
The deal sees U.S.-based Perion acquire the Canadian DOOH company for $100 million.
An actor and an apple walk into a holiday movie…
New Zealand’s T&G Group is hoping to plant the seeds of brand love for its trademarked apple, Envy, with a media campaign starring Andrew Walker and a Hallmark Channel Christmas special.
New Frito Lay campaign pays homage to Christine Sinclair’s career
The extension of its PLAY LOUD campaign features the POVs of 190 young female soccer players in a nationwide OOH execution.
GroupM projects 5.7% growth in Canada’s 2024 ad revenue
The annual “This Year, Next Year” report from GroupM predicts that 2024 in Canada will be even better with ad revenue growing to 5.7%
Broadsign and Zitcha partner on platform access
Zitcha is integrating Broadsign’s OOH ad platform into its retail media platform.
COMMB and Vividata expand their partnership
This expanded partnership provides COMMB with greater access to cross-media and consumer profiles through Vividata’s SCC/Digital releases
Hivestack ‘curates’ a new experience for buyers
The adtech company is rolling out an updated platform that offers customizable inventory sourcing and curated deal management for buyers.
Hellmann’s campaigns for a simple solution to food waste
The Unilever brand is using print and OOH to encourage consumers to use up their holiday leftovers by going “between 2 slices.”
Which Canadian media companies made Deloitte’s Tech Fast 50?
Companies on the list demonstrate “innovation, strong leadership, and rapid revenue growth,” Deloitte says.
Reckitt maps out a sick day for Mucinex product launch
The CPG company targeted Netflix, Walmart and DOOH for its cough-and-cold product, seeking to reach Canadians looking for symptom relief.
Spotted! Ryde makes some noise in Canadian debut
Wavemaker, TAXI, and 10 Star’s media campaign features “sound showers” in Toronto’s Union Station and an emotion-based media campaign.
Ssense goes OOH to reach fans on the street
The luxury e-retailer is launching a billboard campaign in Toronto and Montreal to create contextual contrast with its digital persona.
Labatt shines a light on Corona Sunbrew
The brewery capitalized on the arrival of daylight savings with a multi-media contextual campaign by reminding Canadians what they were missing.
Royal Canadian Legion organizes two minutes of media silence
The non-profit gives Canadians a break from digital ads during the moment of observation.
