Out Of Home
Little Canada joins ‘Buy Canadian’ movement with new mini OOH ads
The company is launching a new initiative to offer “little” free ad space to Canadian-owned businesses.
Epitaph exposes ‘Garbage Media’ buy with promotional stunt
In collaboration with Rethink, the media agency has installed a mini billboard in an alley in Toronto and sold it to different brands.
Vistar Media brokers DOOH deal with Western Union
Vistar says the results will lead to increased scale, higher audience engagement and a steady growth trajectory for the network.
Crown Royal’s whisky barrel truck drives XM campaign
A barrel-shaped whiskey truck is hitting the road, offering immersive experiences for locals.
Spotted! TD Insurance is making parking… softer?
The OOH campaign merges functionality with creativity, while attempting to build brand affinity.
Humber makes largest media investment in years to introduce new brand platform
The institution seeks to address the country’s productivity crisis.
IKEA encourages mallgoers to support sleep poverty
The brand is launching an activation in Scarborough Town Centre, allowing Canadians to experience first-hand how unstable sleep environments affect well-being.
Spotted! Disney’s Snow White takes over the halls of Casa Loma
The stunt follows other activations the studio has launched ahead of the release of its films, including Wish and Inside Out 2.
Canadian Gov’t OOH campaign stresses the importance of skilled trades
The billboards will be placed on buildings and bridges across the country.
Pattison expands its presence in Niagara with new partnership
The company will manage and sell ad space across Niagara Transit’s fleet of more than 180 vehicles.
Friends of Canadian Media launch campaign to ‘FU** the CBC’
The lobby group is using wild postings, display trucks, digital, TV and radio ads to encourage voters to fund the public broadcaster.
Broadsign and Scope3 look to make DOOH emissions data more precise
The partnership gives sustainability-minded media buyers access to carbon insights for over a million screens worldwide.
Endy launches new mattress line with wild postings
The brand is looking to appeal to a broader audience, primarily in Ontario and British Columbia.
The Brick enters billboard battle between IKEA and Sleep Country
The furniture company was looking for a fast, fun marketing opportunity.
Behind the Buy: Heineken launches Silver with big purchase
Given the importance of the beer’s rollout, the brand says its support campaign is receiving a considerable budget.
