Out Of Home

WindowFront

FrontRunner launches OOH platform to fight COVID misinformation

As demand for OOH ad space goes down, the adtech company is using the opportunity to create information-focused units.

Cineplex

Cineplex closes locations, provides Cineworld acquisition update

The company’s stock hit a five-year low, even prior to the closure notice.

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The potential impact of COVID-19 on OOH, by the numbers

A new report by IMI gives insight into just how quiet it could get on transit, at festivals and at the movies.

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People Moves: Media City, Quebecor and more

Vendors are staffing up across the OOH industry.

Cirque 1

Spotted! A bus shelter becomes the big top

Whimsical entertainment giant Cirque du Soleil teamed up with Quebecor to permeate all aspects of the Montreal morning commute.

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Would Uber’s auto advertising be popular in Canada?

In the U.S., the company has struck a deal with adtech provider Adomni. Is there an appetite for something similar here?

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CHFI embarks on biggest media spend in 60 years

The Toronto radio station has launched its biggest campaign ever, with multiplatform ads running through to late November.

Covenant House Toronto-Covenant House Toronto launches Shoppable

How Covenant House is catching mass audiences with its new campaign

The ads use social media and OOH executions to reach both young people and their parents.

arterra

Why OOH continues to grow spend

From spirits to meal delivery, advertisers share how they’re getting creative with this analogue favourite.

zestra

How Zestra targeted its sexual arousal medication

Havas used programmatic and careful OOH placement to reach its audience, despite content restrictions on social media.

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Pattison merges digital division ahead of programmatic expansion

The company’s place-based brand Onestop will amalgamate with the larger digital brand.

Barrie Transit

Why Barrie Transit was a key win for Pattison

Winning the mid-sized “bedroom community” was key in linking its numerous municipal networks together, says Cam Milne.

Catelli Smart Pasta

Catelli goes big with OOH to reach young parents

The multi-channel plan for the pasta brand’s health-focused line also includes TV, digital, social and SEM.

Transat

Air Transat buys big at Yonge-Dundas

This marks the first full domination since Branded Cities took over the majority of screens at the square.

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Cineplex Q4 media revenue breaks records

The entertainment company continues to see a decline in theatre-goers as media revenue sees a 20% increase.