Out Of Home

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Yonge-Dundas Square is giving away ad space

Five digital screens will be provided, for free, to clients that are doing activations in the Square below.

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Which markets are seeing near pre-pandemic movement patterns?

COMMB tracked movement around OOH locations between Q1 and Q2, with most provinces edging closer to 2019 numbers as Canadians ease back into some sese of normalcy.

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Who is benefiting most from ad spending recovery?

Standard Media Index shows digital is delivering as predicted, but that has favoured some companies more than others.

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Cineplex takes the rest of its DOOH inventory programmatic

With the addition of signage in theatres and entertainment venues, the company has the potential to deliver up to 50 million impressions daily.

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Adapt Media adds Gateway and Rabba to its network

The company adds 37 high-traffic screens in TTC stations as well as 80 in a premium, hyper-local grocer.

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Hivestack teams up with The Trade Desk

The Montreal DOOH specialist made its offering available through the global software company’s new Solimar DSP.

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ICYMI: CBC adds to its Olympic programming

Plus, COMMB announces first programmatic members and social networks open up to Media Rating Council.

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Virgin Plus taps into the Olympics for high visibility

The brand is trying some new tactics for broad, yet more targeted reach at the same time.

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Vistar’s recent funding fuels DOOH accessibility

A $30 million raise is positioned to further develop software and tech.

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Spotted! Subaru builds an outsized OOH

The automaker conveys the size of its latest SUV, with a poster too big for its frame.

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Why Onlia added drive-ins to its media mix

The online digital brand made moves based on search insights indicating that Ontarians are keen to visit drive-in theatres this summer.

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Canadian ad spend one of the fastest growing in 2021: report

Dentsu’s Global Ad Spend Forecast report indicates an impending recovery for the Canadian ad market, and continued growth into 2022 driven by digital.

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Pringles aims for lower-funnel audiences

The Kellogg chip brand relied on programmatic DOOH to get in front of shoppers as close to the point-of-purchase as possible.