Out Of Home

Noovo OOH

Bell Media brings V and Noovo under one banner, rolls out campaign

The company says there are lots of opportunities for Noovo, which has high awareness among 18 to 34-year-olds.

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Cineworld, home streaming and more: the takeaways from Cineplex’s Q2

Prinicipal Ellis Jacob weighed in on shortening the theatrical window, Disney’s decision to go digital with Mulan and provided an update on the Cineworld lawsuit.

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ICYMI: Bob McKenzie says goodbye to TSN

Plus, Hivestack gets an eight-figure investment and a popular CBC game show is getting the tabletop treatment.

cinema

Cineplex revenue plummets 95% as cinema closures hit Q2

While the exhibitor made efforts to curtail costs, it said it has experienced a cash burn of approximately $18 million per month since the onset of the pandemic.

Quebecor 3

Broadsign Reach, Campsite add Quebecor OOH to platforms

With the 133 digital screens centrally located in high-traffic areas, VP Edith Gagné says this is a win all around.

PKP

Media down at Quebecor, but telco business strong

Live sports cancellations hurt the company’s TV business from an ad perspective, but other results indicate the appetite for TV is still strong.

restobar

UB Media expands its restobar network

The OOH provider has signed with Jack Astors parent co SIR Corp.

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Vertical City ascends to Quebec

The place-based media company says now is a crucial time for companies in the residential screen business.

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RiverTV takes the streetcar for its launch

With a brand new service but a smaller budget, the OTT provider took a chance on transit advertising.

Outfront

Outfront pairs with Vistar to make digital inventory more accessible

The partnership will open Vistar’s Canadian inventory up to U.S. buyers, and vice versa, which CEO Michele Erskine says is relevant in an increasingly borderless world.

cinema

Cineplex lays off 130, says it won’t immediately reopen in Ontario

The positions affected will come partially from senior executive retirements and departures in the coming months.

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Quebecor takes its OOH programmatic

This year has been all about making the company a better destination for omnichannel plannin.

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Pattison expands programmatic prowess with Hivestack

The OOH provider has built its own middleware technology allowing it to work with multiple exchanges, which VP Cam Milne says is imperative for buyers.

octopus

Novus launches new division focused on amplification

Novus Extra has the exclusive rights to sell the inventory for rideshare media service Octopus.

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OOH traffic nearing pre-pandemic levels

Even with many people still working remotely, activity is within 10% of pre-COVID norms.