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Spotted: Kraft Heinz keeps things slow

OOH focused on anything that tests your patience is part of a campaign centred on a website that intentionally takes forever to load.

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Ad revenue down by 15.9% at Quebecor in 2020

The impact of the pandemic on its advertising business was, however, offset by an increase in telecommunications revenue.

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How rising COVID cases have impacted travel patterns: report

The latest data from COMMB shows how daily numbers and local lockdowns have changed the frequency people across Canada have left their homes.

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Hilite brings car-top OOH to Vistar’s programmatic network

Over 100 screens on the move through Toronto are now available programmatically.

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Captivate expands programmatic reach with Broadsign

The location-based DOOH network aims to get more exposure to buyers unfamiliar with the platform.

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Flexibility will be key to recovery of OOH spending

Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.

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Programmatic DOOH placement may be key to recovery

According to eMarketer, the roll-out and efficacy of COVID-19 vaccines will also shape DOOH investment.

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Captivate teams up with MiQ to improve place-based OOH targeting

A new audience planning tool combines geolocation and online browsing data to better reach people in buildings and elevators.

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Lamar makes Vancouver transit ads available programmatically

Over 75 screens and kiosks are now available through three different trading platforms.

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Rogers Sports & Media enters (another) OOH partnership

Rogers’ Al Dark says the company is taking a “bullish” approach to investments in OOH as it partners with Vertical Impression’s residential network.

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Branded Cities to re-develop OOH at Rogers Tower

The deal adds more than 3,000 square feet of digital signage to the company’s portfolio in the country’s busiest intersection.

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Spotted! Goldfish gets big ads from tiny creatives

Spark Foundry and Zulu Alpha Kilo turn billboards into a fridge art gallery in phase two of the brand’s “#FeedImagination” campaign.

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Rogers Sports & Media enters OOH by acquiring Rouge Media Group

Rogers continues on a growth strategy by adding 2,600 signs in Canadian colleges and universities, resto-bars and salons.

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Most-read MiC: How media coped with COVID

Our most popular stories on how the media industry anticipated, studied and navigated the 2020 pandemic.

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From CARD: Media’s evolution for 2021

Alex Panousis and Ishma Alexander-Huet offer their view of 2020 trends that may endure into the new year.