Out Of Home
Native Touch acquires Pharmacy Media Network
With the acquisition, PMN’s in-store media will be integrated with Native’s advanced data platform.
Miller Lite uses billboards to chirp losing fantasy footballers
Friends nominated the losers of their fantasy league for placement on billboards across Canada.
Metrolinx broadcasts anti-screen time message in cinema
The GTA transit agency is launching a new campaign to position its Go Transit service as a family-friendly experience.
COMMB now measures all major elevator networks
Vertical Impression is the latest elevator network to become a COMMB member.
Kruger goes wide with Big Assist ad campaign
The company is encouraging Canadians to nominate a minor hockey association for their chance to receive $100,000.
IKEA’s latest campaign spans linear and CTV
The media plan was designed to create emotional resonance among Canadians looking for affordable home solutions.
Nespresso Canada makes its largest ever investment in OOH
The brand’s latest campaign includes a total takeover of Toronto’s Sankofa Square.
Dainty Foods goes broad with mass digital and DOOH buy
The campaign aims to reach a broad spectrum of younger consumers who have varying preferences and personalities.
WARC forecasts 10% increase in global ad spend this year
The company’s latest report highlights trends in media planning and advertising investments.
Coors shows it has a case of the Mondays
To help people recover from the Big Game, the beer brand is selling cases of Mondays
Industry News: T-Mobile acquires Vistar Media
Meanwhile, Statements Media is partnering with Brookfield Properties to be its digital ad rep in Canada.
CES 2025: Noah Vardon dives into the tech that stood out this year
The OMG exec summarizes some of the biggest trends for media on display at the electronics convention.
Spotted! Heineken brings back Route 0.0 after first iteration boosted sales
The first activation was launched early last year to reach people who reduce their alcohol consumption in January.
SiriusXM launches first activation of the season with the Toronto Raptors
The multi-year partnership between the two brands kicked off in 2023.
Pattison adds Montreal’s Bixi to its portfolio
The partnership follows the win of the Réseau Express Métropolitain transit system in 2023.
