Out Of Home

GCA PSD

Spotted! The (space between) the media is a message

The Geneva Centre for Autism used more than just the transit boards to get its message across.

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What does the ‘new reality’ look like for OOH?

The industry has undoubtedly been disrupted by COVID-19, but Kinetic says many campaigns are going ahead – and there are good reasons why.

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MaxTV supports small businesses with free digital OOH ads

Toronto-based MaxTV Media is making 1,700 screens available to restaurants and eateries for free to help drive business.

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What brands can learn from history (and how this is a little different)

Economist Peter Field says now is not the time to take the foot off the gas on ad spend – and one Canadian agency CEO says things are steadier than one might expect.

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Cineplex temporarily lays off thousands of part-time workers

The exhibition giant is also cutting the salaries of its full-timers and executives as it looks to safeguard the long-term stability of its business.

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How plans could shift depending on the IOC’s Tokyo decision

The news came Sunday evening and companies like Kinetic are already in talks with clients about shifting spend to next year.

WindowFront

FrontRunner launches OOH platform to fight COVID misinformation

As demand for OOH ad space goes down, the adtech company is using the opportunity to create information-focused units.

Cineplex

Cineplex closes locations, provides Cineworld acquisition update

The company’s stock hit a five-year low, even prior to the closure notice.

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The potential impact of COVID-19 on OOH, by the numbers

A new report by IMI gives insight into just how quiet it could get on transit, at festivals and at the movies.

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People Moves: Media City, Quebecor and more

Vendors are staffing up across the OOH industry.

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Spotted! A bus shelter becomes the big top

Whimsical entertainment giant Cirque du Soleil teamed up with Quebecor to permeate all aspects of the Montreal morning commute.

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Would Uber’s auto advertising be popular in Canada?

In the U.S., the company has struck a deal with adtech provider Adomni. Is there an appetite for something similar here?

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CHFI embarks on biggest media spend in 60 years

The Toronto radio station has launched its biggest campaign ever, with multiplatform ads running through to late November.

Covenant House Toronto-Covenant House Toronto launches Shoppable

How Covenant House is catching mass audiences with its new campaign

The ads use social media and OOH executions to reach both young people and their parents.

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Why OOH continues to grow spend

From spirits to meal delivery, advertisers share how they’re getting creative with this analogue favourite.