Out Of Home


Spotted! Portable screens keep fans engaged at Jurassic Park

Big Digital’s interactive “ROLOs” were used for contextual ads and contest opportunities outside of Raptors playoff games.


Astral Out-of-Home to build presence at Montreal-Trudeau Airport

A new long-term deal includes investment in what is described as modernized, innovative ad products.

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Vistar makes dynamic creative available across DOOH

Advertisers will be able to activate dynamic creative campaigns at scale across the full DOOH ecosystem.

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Spotted! Spider-Man takes over Yonge-Dundas Square

The activation begins a larger five-week media campaign to promote the film’s digital and physical release.

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Spotted! Australia welcomes Canadian tourists back

OOH video projections on buildings in Toronto and Vancouver are part of a larger campaign to inspire Canadians to take a vacation down under.


Hivestack and MediaMath integrate their DOOH platforms

The partnership aims to bring global scale and single-platform access to OOH advertisers.

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Lowe’s Canada turns OOH into a recruitment tool

Home renovation fails are turned into sculptures with QR codes that allow people to directly apply for open positions.


ICYMI: Stingray taps Leger to measure audio OOH

Plus, Teads extends its partnership with publisher Future into Canada.


Metrolinx still seeking sponsors for GO station naming rights

The company looks to new revenue opportunities while it recovers from the effects of the pandemic.


Broadsign introduces DOOH optimization engine

The feature analyzes a network’s inventory and checks for availability before reallocating ads to different slots.

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Publicis Media makes its pro bono program for local businesses annual

Conceived during the pandemic, the agency plans to support 10 local businesses with OOH campaigns.


TurboTax is leaning into TikTok to reach young filers

The Intuit tax brand is also using contextual ads in OOH and TV as part of a number of changes to the strategy for this year’s tax season.

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TikTok partners with NHL on exclusive content deal

Folding more music, fashion and entertainment into already popular hockey content is a key component of the partnership.