Out Of Home

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Spotted! Portable screens keep fans engaged at Jurassic Park

Big Digital’s interactive “ROLOs” were used for contextual ads and contest opportunities outside of Raptors playoff games.

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Astral Out-of-Home to build presence at Montreal-Trudeau Airport

A new long-term deal includes investment in what is described as modernized, innovative ad products.

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Vistar makes dynamic creative available across DOOH

Advertisers will be able to activate dynamic creative campaigns at scale across the full DOOH ecosystem.

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Spotted! Spider-Man takes over Yonge-Dundas Square

The activation begins a larger five-week media campaign to promote the film’s digital and physical release.

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Spotted! Australia welcomes Canadian tourists back

OOH video projections on buildings in Toronto and Vancouver are part of a larger campaign to inspire Canadians to take a vacation down under.

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Hivestack and MediaMath integrate their DOOH platforms

The partnership aims to bring global scale and single-platform access to OOH advertisers.

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Lowe’s Canada turns OOH into a recruitment tool

Home renovation fails are turned into sculptures with QR codes that allow people to directly apply for open positions.

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ICYMI: Stingray taps Leger to measure audio OOH

Plus, Teads extends its partnership with publisher Future into Canada.

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Metrolinx still seeking sponsors for GO station naming rights

The company looks to new revenue opportunities while it recovers from the effects of the pandemic.

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Broadsign introduces DOOH optimization engine

The feature analyzes a network’s inventory and checks for availability before reallocating ads to different slots.

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Publicis Media makes its pro bono program for local businesses annual

Conceived during the pandemic, the agency plans to support 10 local businesses with OOH campaigns.

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TurboTax is leaning into TikTok to reach young filers

The Intuit tax brand is also using contextual ads in OOH and TV as part of a number of changes to the strategy for this year’s tax season.

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TikTok partners with NHL on exclusive content deal

Folding more music, fashion and entertainment into already popular hockey content is a key component of the partnership.