Out Of Home
Destination BC uses immersive car wash to bring the province to Germany
The activation is part of the company’s effort to highlight the province’s unique attributes, including its rainforests and northern lights.
Media Moves: DOOH company Vertical Impression expands reach
Meanwhile, Plus Company launches integrated media entity and PWHL partners with Fanduel.
Ontario HIV Treatment Network buys big on OOH to raise awareness
The nonprofit is launching a multi-phase campaign on HIV risks, prevention and testing alternatives.
Telus focuses on digital video for “Better” campaign
The brand’s latest campaign encourages Canadians to donate to the company’s scholarship program through a sweepstakes.
Vancouver city council frees up more space for sponsorships
Naming rights will still need to be approved by the city council, and public parks, libraries and street names are off the table.
YWCA using contextual OOH to fight gender-based violence
The OOH will highlight reported cases of violence in five Vancouver neighborhoods.
Spotted! McCain turns billboards, transport trucks and planes into jumbo coupons
To launch its Jumbo Crinkle Cut Fries, the frozen food brand is dropping giant coupons in cities across Canada.
Bell Media partners with StackAdapt expanding access to its inventory
This integration streamlines programmatic access to the media company’s CTV and digital platforms.
Little Canada launches Mini Media with tiny Subway billboard
The attraction now provides brands with the opportunity to do a “little” nation-wide advertising.
Locala launches new planning and measurement tool for DOOH
The Panel Optimizer allows brands to identify the best locations and times for ad placement.
TikTok is now enabling retailers to highlight social content in stores
The retail media offering gives brands the ability to merge digital and physical retail.
Brands are getting into the Taylor Swift spirit
From a major telecommunications co. to tech start-ups, its seems everyone is looking to bask in the artist’s much-anticipated Eras Tour.
Cineplex saw revenue just shy of pre-pandemic levels in Q3
Box office earnings were 98% of what they were 2019.
Kia prioritizes digital over TV to connect with young drivers
The automaker’s latest campaign taps into consumers’ love for music and fashion.
Bedding brand Silk & Snow bets big on OOH
The brand is investing in markets outside of Toronto as it expands beyond mattresses and sheets.
