Out Of Home
Brands are getting into the Taylor Swift spirit
From a major telecommunications co. to tech start-ups, its seems everyone is looking to bask in the artist’s much-anticipated Eras Tour.
Cineplex saw revenue just shy of pre-pandemic levels in Q3
Box office earnings were 98% of what they were 2019.
Kia prioritizes digital over TV to connect with young drivers
The automaker’s latest campaign taps into consumers’ love for music and fashion.
Bedding brand Silk & Snow bets big on OOH
The brand is investing in markets outside of Toronto as it expands beyond mattresses and sheets.
Healthcare brand Haleon appoints Vistar Media as global OOH partner
Leveraging Vistar’s technology, Haleon will execute data-driven DOOH campaigns.
Greenfield jumps on TikTok trend to make bacon rain
The campaign is being promoted with a billboard that’s scored by Mother Nature and triggered by the weather.
Media Moves: Vendo expands west, while Giphy joins TikTok
By targeting secondary markets, the OOH company is hoping to better serve small businesses and local agencies.
WestJet makes biggest media spend in years
The latest integrated campaign introduces a new brand platform and identity for the airline.
Horizon Media and Pattison study how commuters see OOH
The research found that Gen Z and Millennials pay the most attention to 3D DOOH.
Vistar Media boosts its retail media business with new role
The OOH company has appointed former EVP at Epsilon Retail Media as head of retail media.
COMMB introduces new reach and frequency planning tool
The new tool to be released in January uses factual data to give advertisers detailed insights that assist in planning accurate, targeted campaigns.
WSP using OOH to show off its work
The brand’s latest campaign places signage near engineering projects it has completed.
Why Sunwing relies on digital video and connected TV
The brand shifts its media strategy to reach young couples and young families.
Jolt boosts partners with Vistar Media
The company recently brought its OOH and electric vehicle charging network to Canada.
WWF-Canada looks to retail apps to stimulate donations
The organization focused its media plan on digital tactics to reach 18- to 48-year-olds.
