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zestra

How Zestra targeted its sexual arousal medication

Havas used programmatic and careful OOH placement to reach its audience, despite content restrictions on social media.

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Pattison merges digital division ahead of programmatic expansion

The company’s place-based brand Onestop will amalgamate with the larger digital brand.

Barrie Transit

Why Barrie Transit was a key win for Pattison

Winning the mid-sized “bedroom community” was key in linking its numerous municipal networks together, says Cam Milne.

Catelli Smart Pasta

Catelli goes big with OOH to reach young parents

The multi-channel plan for the pasta brand’s health-focused line also includes TV, digital, social and SEM.

Transat

Air Transat buys big at Yonge-Dundas

This marks the first full domination since Branded Cities took over the majority of screens at the square.

Copied from strategy - cineplex

Cineplex Q4 media revenue breaks records

The entertainment company continues to see a decline in theatre-goers as media revenue sees a 20% increase.

bellMediaOffice

Crave, specialty and sports drive uptick for Bell Media in Q4

Ad revenue was “relatively stable,” with entertainment, sports and OOH offset soft conventional and radio performances.

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New Broadsign partnership focuses on measurement

Working with tech firm AdMobilize, Broadsign will be able to offer instant updates on impressions and demographics for OOH campaigns.

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Kinetic links brands to Canadian Olympians and fans in Japan

The OOH specializing agency has partnered with Japan’s Live Board in order to add the Olympic venue inventory to its Canadian DSP.

Cineplex

Cineplex go-shop ends; Cineworld one step closer to acquiring

Shareholders are prepared to meet on Feb. 11 to vote on the transaction valued at $2.8 billion.

Trifold

Spotted! Brands can tickle the ivories at Metro Centre

Oxford Properties’ piano staircase, which was installed this summer, is now open to brands.

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Broadsign partnership gives programmatic a human touch

The Montreal company’s supply-side platform will be integrated into TPS Exchange’s platform, which leverages human relationships in an automated world.

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UmbraCity brings advertisers to new markets

The Vancouver-based umbrella rental startup is heading to Toronto and select U.S. cities, creating programmatic options with Campsite.

Brendan Outfront

Outfront bolsters leadership team amidst digital expansion

Brendan Dillon, who come from a purely digital background, will help guide the company through a major online transformation.

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The Meatless Farm Co embarks on biggest spend yet

As the younger plant-based brand looks to gain ground against competitors, it’s splurged on its first OOH effort.