Out Of Home
Telus alleges Rogers is blocking its ads
The company has filed a complaint with the CRTC accusing Rogers of anti-competitive practices.
CAMH expands media mix with Reddit, cinema
The brand is also leaning on past channels like OOH and audio as it aims to reach new audiences and potential donors.
Sports Moves: MLSE teams up with NFL’s Buffalo Bills
Plus, No Frills has been named the CFL’s official grocer.
Heinz Canada boosts spend to drive brand recognition across social, OOH
The brand’s global campaign, ‘Looks Familiar,’ also includes a partnership with Uber Eats.
Why Aldo is calling on TikTokers to share real-life ‘firsts’
At the centre of the Montreal-based brand’s ‘Try Every Thing’ campaign is a global TikTok Branded Mission.
Industry News: Livewire launches in Canada
Plus, GymTV partners with VIOOH and Movia First Class rolls out at Canadian airports.
Halo Top talks about its largest ever OOH campaign
The brand’s new campaign marks a shift in its media approach, moving beyond experiential events and digital.
TIFF 2025: Rogers, Don Julio, Billy Bishop and Redbreast hit the red carpet
Here is a look at the sponsors that caught our eye as the festival’s 50th edition opens.
Sports Moves: Toyota Canada becomes presenting partner of 1st NSL final
Meanwhile, Dr Pepper Canada teams up with Ottawa’s Canadian Tire Centre sports and entertainment arena.
Humane Canada and Toronto Humane Society hijack album hype in OOH campaign
Media partner Panoply’s ability to stretch a limited non-profit budget was key to the campaign.
Interac tapped consumer sentiment, data for its ‘Tap Canadian’ campaign
The multi-channel campaign, developed with Media Experts, leans heavily on OOH.
Spotted! Tre Stelle Express takes over Toronto streetcar
Activation and supporting streetcar wraps are part of the brand’s continuing shift toward a full-funnel marketing approach.
OLG comes back to traditional media with EssenceMediacom
The brand launches its 50th anniversary campaign, capitalizing on the nostalgia of its original travelling TV road show, Wintario.
Mondou built OOH campaign around pet lovers’ UGC
The Quebec pet store chain invested in an omnichannel strategy to collect and showcase Quebecers’ pet pix.
Lotto Spot’s ‘Dills to Bills’ serves up scratch-and-sniff wild postings
The campaign leverages a food trend, and a media mix, to target millennials and Gen Z.
