Out Of Home
Novus wants to show that not all telecom companies are bad
The company’s latest OOH campaign aims to highlight its service in a competitive industry.
Mitsubishi is the official vehicle of The Weather Network and MétéoMédia
The automaker is making available its Outlander SUV to both brands’ journalists.
PortsToronto’s digital buy goes beyond business travellers
The multiplatform campaign will include stories told by real passengers, partners and employees of Toronto’s downtown airport.
Kijiji launches virtual rental realtor, Kay Jiji
The multi-platform campaign features all the media tools a local real estate agent would use.
Moosehead campaign celebrates brave everyday Canadians
The campaign is targeting adults in Ontario, Nova Scotia, New Brunswick and Alberta.
Boston Pizza to give away free pizza in Edmonton, despite finals loss
The initiative is part of a broader campaign that launched before the playoffs began.
Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they’re funneling marketing funds towards.
IKEA’s campaign shows it’s products in real life
The media plan includes OOH digital ads and an OLV on social media and streaming platforms.
Connected TV is driving ad revenue growth in Canada
GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.
Home Depot addresses youth homelessness with TTC takeover
The retailer’s charitable arm aims to educate Canadians about its programs.
The Canadian Out-of-Home Awards celebrated creativity in OOH
Wavemaker took home the most awards at the second annual gala, followed by Sid Lee.
Heineken celebrates soccer fans to strengthen their loyalty to the brand
The brand’s latest campaign includes TV and online video advertising, as well as billboards and posters in Toronto.
Behind the buy: Tourisme Montréal’s new platform to reach more travellers
The brand’s new approach allows it to deliver personalized messages focused on tourists’ interests.