Out Of Home

stopasianhate

Horizon develops multichannel campaign to fight Asian hate

The agency joins effort against racism with a PSA campaign spanning Canada and the U.S.

Don't get milked - Ratesdotca

Ratesdotca goes mass with first-ever brand campaign

The comparison shopping service has embarked on a five-year strategy to build awareness.

Hivestack Bombora Visual

Hivestack layers in intent data with Bombora deal

The programmatic DOOH DSP is responding to a 21% growth in its B2B ad category.

oohBillboardShutterstock-623x350

Verizon Media adds Place Exchange to programmatic offering

Adding the SSP, which recently expanded into Canada, makes Verizon one of the largest suppliers of premium DOOH in North America.

canadian-tire-ice

Spotted! Canadian Tire uses a block of ice as a spring countdown

The stunt is one of several cross-platform ways the retailer is tapping into anticipation for warmer weather.

Copied from Stimulant - YWCA1

Spotted: YWCA hides QR codes to spread a message about abuse

Rethink and artist Ola Volo built them into a mural so when people took a picture, they’d be sent to stats and a donation page.

allvision

DOOH newcomer Allvision invests in new sales hires

The pure-play DOOH media company is positioning to take advantage of the OOH marketplace’s resurgence.

The Naked Collective-The Naked Collective Partners With Acosta t

Mude keeps its media plan nimble for Canadian launch

The Irish health beverage startup is focusing on dynamic digital and OOH that will help it identify and respond to local demand.

Copied from Stimulant - PRESS IMAGE _ LANDING PAGE_

Spotted: Kraft Heinz keeps things slow

OOH focused on anything that tests your patience is part of a campaign centred on a website that intentionally takes forever to load.

quebecor_media_pic_

Ad revenue down by 15.9% at Quebecor in 2020

The impact of the pandemic on its advertising business was, however, offset by an increase in telecommunications revenue.

pexels-life-of-pix-7674

How rising COVID cases have impacted travel patterns: report

The latest data from COMMB shows how daily numbers and local lockdowns have changed the frequency people across Canada have left their homes.

Hilite Outdoor

Hilite brings car-top OOH to Vistar’s programmatic network

Over 100 screens on the move through Toronto are now available programmatically.

captivateElevator

Captivate expands programmatic reach with Broadsign

The location-based DOOH network aims to get more exposure to buyers unfamiliar with the platform.

grey goose fly beyond ooh

Flexibility will be key to recovery of OOH spending

Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.

OOH

Programmatic DOOH placement may be key to recovery

According to eMarketer, the roll-out and efficacy of COVID-19 vaccines will also shape DOOH investment.