Out Of Home

Novus wants to show that not all telecom companies are bad

The company’s latest OOH campaign aims to highlight its service in a competitive industry.

Mitsubishi is the official vehicle of The Weather Network and MétéoMédia

The automaker is making available its Outlander SUV to both brands’ journalists.

PortsToronto’s digital buy goes beyond business travellers

The multiplatform campaign will include stories told by real passengers, partners and employees of Toronto’s downtown airport.

Kijiji launches virtual rental realtor, Kay Jiji

The multi-platform campaign features all the media tools a local real estate agent would use.

Moosehead campaign celebrates brave everyday Canadians

The campaign is targeting adults in Ontario, Nova Scotia, New Brunswick and Alberta.

Armstrong wants to highlight its cheese during BBQ season

The Saputo brand is rolling out a new campaign that includes a contest and a food truck in Ontario.

Boston Pizza to give away free pizza in Edmonton, despite finals loss

The initiative is part of a broader campaign that launched before the playoffs began.

Hershey rides Toronto streetcars to promote its Cookies ‘N’ Creme brand

The takeover is part of a broader strategy to reach Gen Z and Millennials.

Media Roundtable, Part 1: current spend trends

Industry leaders discuss which channels they’re funneling marketing funds towards.

IKEA’s campaign shows it’s products in real life

The media plan includes OOH digital ads and an OLV on social media and streaming platforms.

Connected TV is driving ad revenue growth in Canada

GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.

Home Depot addresses youth homelessness with TTC takeover

The retailer’s charitable arm aims to educate Canadians about its programs.

The Canadian Out-of-Home Awards celebrated creativity in OOH

Wavemaker took home the most awards at the second annual gala, followed by Sid Lee.

Heineken celebrates soccer fans to strengthen their loyalty to the brand

The brand’s latest campaign includes TV and online video advertising, as well as billboards and posters in Toronto.

Behind the buy: Tourisme Montréal’s new platform to reach more travellers

The brand’s new approach allows it to deliver personalized messages focused on tourists’ interests.