Out Of Home
Quebecor OOH completes Neo OOH aquisition deal
The deal means the Out-of-Home company can now offer more than 17,000 ad spaces across the country.
Meridian funnels ad spend toward DOOH
The campaign looks to educate Ontarians on the services credit unions offer.
Why Amex is making a bigger bet on social platforms
The brand’s latest campaign aims to attract small business owners.
EV charging network Jolt launches in Canada
The company installed its first free EV charging station, with plans to roll-out 5,000 across Canada.
Tapping into DJ culture, Knorr takes inspiration from Boiler Room
The brand has partnered with a DJ duo and a chef to launch an immersive experience.
Captivate partners with Adelaide to improve data offering
Brands and agencies will now have access to detailed information on media quality.
Cineplex Media joins COMMB
The companies have created a new measurement tool that uses AI to track people passing screens in stores and malls.
The Retail Council and IAB collaborate on growing digital retail media
The partnership aims to provide opportunities for retailers to build out their offerings, as well as for advertisers to explore what is available.
Munchies returns to Canada with nostalgia-driven activations
PepsiCo Foods is launching an immersive experience and statue in Toronto.
TD’s new OOH is only visible to those with colour blindness
The activation promotes a tool that makes the internet more accessible.
Why pharma brand Felix is making a bigger bet on OOH
The company has placed ads throughout Toronto’s Bloor-Yonge TTC station and on streetcars.
Spotted! Neutrogena tours Toronto with a branded bus and OOH takeover
A branded bus will make stops on college campuses to teach consumers about healthy skin.
Interac rolls out first-ever ad made from lost wallets
The OOH board is meant to encourage Canadians to add Interac debit to their phone’s digital wallet.
Grenade takes over Toronto park with an OOH experiential stunt
With the country’s nutrition category fraught with competition, the U.K. protein bar brand is competing by going direct to fitness enthusiasts.
Newcomers to Canada more likely to respond to OOH: COMMB
Immigrants to Canada are more apt to download coupons or interact with a brand after seeing an ad.
