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Quebecor reports media revenue increase for Q2

The telecom company reported an overall revenue of $1.39 billion for the quarter.

Parkinson Canada pairs with Elle to change perception of the disease

The “Swagger” campaign includes OOH, wild postings and a fashion spread featuring real life women.

Ontario Gov’t commits a quarter of its ad spend to local publishers

The four largest crown corporations, including the LCBO and Metrolinx, spend more than $100 million on marketing per year.

Chatelaine becomes Catelaine for Pet Valu partnership

The magazine will also contain an editorial package of cat-friendly features to go with the name change.

Ricardo teams up with IGA and Kraft to promote new brand

The magazine will publish three exclusive recipes featuring the new products in a special summer insert.

Connected TV is driving ad revenue growth in Canada

GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.

Nicole MacIntyre steps into EIC role at Toronto Star

After three years as deputy editor, the move is the natural next step, according to Anne Marie Owens, the current editor.

Elevate to give community partners advertiser benefits

Inside Out, LGBT YouthLine, Black CAP and Queer & Trans Health Collective among community partners that will be supported by the agency.

Postmedia sells three Manitoba newspapers

The Winnipeg Sun, The Graphic Leader, and Kenora Miner & News are being sold to Manitoba-based Klein Group.

Alliance for Audited Media automates assurance program

The streamlined web and social media data verification program enhances digital transparency.

Postmedia creates new app to connect with communities

The company is working to offer subscribers more curated content, which it hopes will deliver a more engaged audience to advertisers.

SJC Media and 369 Global reveal more details of soon-to-launch magazine

The new publication will be called 3, and will target Third Culture Individuals (TCIs) who are “enriched by the experiences of numerous others.”

IKEA is encouraging consumers to stop paying for SHT

The furniture retailer hopes to start a national conversation about the double tax consumers pay when they shop circular.

Canadian Geographic is the most popular paid magazine in the country: Vividata

The 94-year-old publication is gaining readers especially among new Canadians and young people.

National Bank wants to counter stereotypical financial advice for women

The brand partnered with several women’s magazines to promote investing and female financial freedom.