
Quebecor reports media revenue increase for Q2
The telecom company reported an overall revenue of $1.39 billion for the quarter.

Parkinson Canada pairs with Elle to change perception of the disease
The “Swagger” campaign includes OOH, wild postings and a fashion spread featuring real life women.

Ontario Gov’t commits a quarter of its ad spend to local publishers
The four largest crown corporations, including the LCBO and Metrolinx, spend more than $100 million on marketing per year.

Chatelaine becomes Catelaine for Pet Valu partnership
The magazine will also contain an editorial package of cat-friendly features to go with the name change.

Ricardo teams up with IGA and Kraft to promote new brand
The magazine will publish three exclusive recipes featuring the new products in a special summer insert.

Connected TV is driving ad revenue growth in Canada
GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.

Nicole MacIntyre steps into EIC role at Toronto Star
After three years as deputy editor, the move is the natural next step, according to Anne Marie Owens, the current editor.

Elevate to give community partners advertiser benefits
Inside Out, LGBT YouthLine, Black CAP and Queer & Trans Health Collective among community partners that will be supported by the agency.

Postmedia sells three Manitoba newspapers
The Winnipeg Sun, The Graphic Leader, and Kenora Miner & News are being sold to Manitoba-based Klein Group.

Alliance for Audited Media automates assurance program
The streamlined web and social media data verification program enhances digital transparency.

Postmedia creates new app to connect with communities
The company is working to offer subscribers more curated content, which it hopes will deliver a more engaged audience to advertisers.

SJC Media and 369 Global reveal more details of soon-to-launch magazine
The new publication will be called 3, and will target Third Culture Individuals (TCIs) who are “enriched by the experiences of numerous others.”

IKEA is encouraging consumers to stop paying for SHT
The furniture retailer hopes to start a national conversation about the double tax consumers pay when they shop circular.

Canadian Geographic is the most popular paid magazine in the country: Vividata
The 94-year-old publication is gaining readers especially among new Canadians and young people.