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SJC Media takes over sales for Maclean’s, other mags

After buying the last of Rogers Sports & Media’s consumer titles last year, SJC Media brings direct sales in-house.

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From CARD: Buyers plan to stop the degradation of local media

Will there be a paradigm shift toward creating a more sustainable media ecosystem in the years to come?

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Local papers respond to print disruptions with new sub options

Les coops de l’information publications are promoting new digital subscriptions after weekday news goes online only.

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Postmedia redesigns its community news websites

The update includes new ad inventory and faster load times for a combined audience of 2.7 million Canadians.

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Sing Tao’s digital evolution brings ecommerce success

High conversion rates show a “solution-based model” is reaching the Chinese-language media company’s highly engaged audience.

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Ad spending in Canada dropped 14.1% in 2020: Group M

But digital spend soared past 50% share for the first time, according to the global media agency network’s annual study.

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Amex highlights resilience with Globe series

The content marketing campaign further aligns the brand with small businesses.

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Canadian ad spend to drop 6.2% in 2020: WARC

The international organization says print took a particularly bad hit, while online investment saw increases.

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How national newspapers are filling the ad void

Traditionally big ad spenders have cut back in print, but some categories have stepped up while publishers rely more on non-advertising revenues.

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New music mag Next reaches out to youth

A new monthly from Michael Hollett aiming to find readers through free home-delivery distribution.

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A glimpse into South Asian Canadians’ media habits

Vivintel provides insights into social and traditional media consumption in Toronto, Vancouver, Edmonton and Calgary.

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ICYMI: Metroland gets into parcel delivery, Twitter lets Fleets fly

Plus, Instagram’s Reels and Shop tabs get a home and a Bell Media radio station changes the frequency.

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Cook It signs on as Zeste’s first multiplatform sponsor

The meal kit service partners with Groupe TVA’s foodie brand, which has been growing beyond its specialty TV origins.

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Michael Beckerman’s mission to be a better partner

“Brand awareness, to me, is marketing’s fool’s gold,” says Torstar’s new chief client officer, who wants to put away the rate cards and focus on serious new questions.

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Yellow Pages revenue down nearly 20%

Despite the declines, CEO David Eckert described the results as pleasing and “solid.”