Postmedia creates new app to connect with communities
The company is working to offer subscribers more curated content, which it hopes will deliver a more engaged audience to advertisers.
SJC Media and 369 Global reveal more details of soon-to-launch magazine
The new publication will be called 3, and will target Third Culture Individuals (TCIs) who are “enriched by the experiences of numerous others.”
IKEA is encouraging consumers to stop paying for SHT
The furniture retailer hopes to start a national conversation about the double tax consumers pay when they shop circular.
Canadian Geographic is the most popular paid magazine in the country: Vividata
The 94-year-old publication is gaining readers especially among new Canadians and young people.
National Bank wants to counter stereotypical financial advice for women
The brand partnered with several women’s magazines to promote investing and female financial freedom.
KO Média boosts readership in its three brands
Véro, Elle Québec and Elle Canada magazines are currently reaching 4.8 million monthly active readers.
Canadian ad spend down in Q4 2023
Although spending dipped, there is good news in the report for print and audio advertising, according to Guideline.
La Presse launches self-service advertising platform for SMEs
The new platform allows advertisers to more easily roll out campaigns across the publication’s ecosystem.
A magazine for newcomers is set to launch fall 2024
The publication is a partnership between SJC Media and 369 Global that will highlight successful New Canadians.
Media executives react to Bill C-18 agreement
Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.
News media most credible with Canadians: report
Kaiser & Partners research shows that while established media outlets still have cred with Canadians, the younger demos are using social media to access it.
Quebec newspaper group goes digital-only
Les Coops de l’information will publish the last weekly print editions on December 30.
Circ, ad revenue down at Postmedia for Q4 and year-end
In the face of persistent downward pressure on the company’s ad business, CEO Andrew MacLeod says it will continue to focus on delivering the news.
Vividata’s fall report shows streamers up 57% since 2021
The measurement co’s latest report shows that the popularity of streaming content is continuing to rise unabated, both on the video and audio fronts.
SJC Media names new group publisher
In his newly expanded role, Jason Maghanoy will oversee synergies across SJC’s current affairs brands.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
