Print

SIng Club

Sing Tao’s digital evolution brings ecommerce success

High conversion rates show a “solution-based model” is reaching the Chinese-language media company’s highly engaged audience.

Coins

Ad spending in Canada dropped 14.1% in 2020: Group M

But digital spend soared past 50% share for the first time, according to the global media agency network’s annual study.

Amex1

Amex highlights resilience with Globe series

The content marketing campaign further aligns the brand with small businesses.

chart-down

Canadian ad spend to drop 6.2% in 2020: WARC

The international organization says print took a particularly bad hit, while online investment saw increases.

newspaper

How national newspapers are filling the ad void

Traditionally big ad spenders have cut back in print, but some categories have stepped up while publishers rely more on non-advertising revenues.

Next3

New music mag Next reaches out to youth

A new monthly from Michael Hollett aiming to find readers through free home-delivery distribution.

SouthAsianMale

A glimpse into South Asian Canadians’ media habits

Vivintel provides insights into social and traditional media consumption in Toronto, Vancouver, Edmonton and Calgary.

Twitter Fleets

ICYMI: Metroland gets into parcel delivery, Twitter lets Fleets fly

Plus, Instagram’s Reels and Shop tabs get a home and a Bell Media radio station changes the frequency.

Zeste3

Cook It signs on as Zeste’s first multiplatform sponsor

The meal kit service partners with Groupe TVA’s foodie brand, which has been growing beyond its specialty TV origins.

MB headshot

Michael Beckerman’s mission to be a better partner

“Brand awareness, to me, is marketing’s fool’s gold,” says Torstar’s new chief client officer, who wants to put away the rate cards and focus on serious new questions.

48393828_8004085226310009_4818298559822561280_o-623x350

Yellow Pages revenue down nearly 20%

Despite the declines, CEO David Eckert described the results as pleasing and “solid.”

adeolu-eletu-wN3iop4-j3A-unsplash

Can intentional investment help media (and do some good)?

Media execs discuss how agencies and brands can help solve the degradation of local news and address systemic inequality through their buying power.

Screen Shot 2020-11-10 at 9.21.43 AM

Raincoast Crisps pair with Ricardo for the holidays

The overall content campaign is focused on pushing sampling and conversion.

MB headshot

Michael Beckerman lands at Torstar

The former MKTG CEO has a long history with new co-owner Jordan Bitove thanks to their decades in sports industries.

hockeyShutterstock

Ad revenue steady for TVA Group this quarter, but magazines still down

The resumption of hockey was beneficial – and also expensive – for the company.