Connected TV is driving ad revenue growth in Canada
GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.
Nicole MacIntyre steps into EIC role at Toronto Star
After three years as deputy editor, the move is the natural next step, according to Anne Marie Owens, the current editor.
Elevate to give community partners advertiser benefits
Inside Out, LGBT YouthLine, Black CAP and Queer & Trans Health Collective among community partners that will be supported by the agency.
Postmedia sells three Manitoba newspapers
The Winnipeg Sun, The Graphic Leader, and Kenora Miner & News are being sold to Manitoba-based Klein Group.
Alliance for Audited Media automates assurance program
The streamlined web and social media data verification program enhances digital transparency.
Postmedia creates new app to connect with communities
The company is working to offer subscribers more curated content, which it hopes will deliver a more engaged audience to advertisers.
SJC Media and 369 Global reveal more details of soon-to-launch magazine
The new publication will be called 3, and will target Third Culture Individuals (TCIs) who are “enriched by the experiences of numerous others.”
IKEA is encouraging consumers to stop paying for SHT
The furniture retailer hopes to start a national conversation about the double tax consumers pay when they shop circular.
Canadian Geographic is the most popular paid magazine in the country: Vividata
The 94-year-old publication is gaining readers especially among new Canadians and young people.
National Bank wants to counter stereotypical financial advice for women
The brand partnered with several women’s magazines to promote investing and female financial freedom.
KO Média boosts readership in its three brands
Véro, Elle Québec and Elle Canada magazines are currently reaching 4.8 million monthly active readers.
Canadian ad spend down in Q4 2023
Although spending dipped, there is good news in the report for print and audio advertising, according to Guideline.
La Presse launches self-service advertising platform for SMEs
The new platform allows advertisers to more easily roll out campaigns across the publication’s ecosystem.
A magazine for newcomers is set to launch fall 2024
The publication is a partnership between SJC Media and 369 Global that will highlight successful New Canadians.
Media executives react to Bill C-18 agreement
Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.
