Alberta’s weeklies gain a national advantage
A new partnership between the Alberta Weekly Newspapers Association and AdCanada will mean one contract for weeklies, simplifying the process for brands.
St. Joseph to launch luxury lifestyle pub Mighty
The quarterly print magazine to drop 50,000 copies per issue with plans for branded content and distribution partnerships with cannabis retailers.
Who is Media Central and what does it have in store for Now?
New CEO Brian Kalish talks openly about finances, staffing and why exactly his upstart media company sought the Toronto weekly.
ICYMI: Fans push back for Anne, social media shopping climbs
Plus, The AdClub’s Magazine Day will honour Beverly Topping as Ken Hunt provides the keynote.
Scott Stewart moves to Postmedia
The agency veteran has accepted his first sell-side role, and will focus on helping to usher Postmedia into a new digital era.
Torstar shutters StarMetro print papers
The company will be opening new bureaus for the Star in various Canadian cities, but 73 staffers from StarMetro will be affected by cuts.
Community news reach decreasing with older generations: study
However, according to Vividata, the influence from community news ads when it comes to purchasing may be on the rise.
Magazine reach dips slightly, but influence on purchases is rising
Plus, print remains strong, and most millennials are bypassing the homepage.
TV and digital outpacing print news: study
TV and digital outlets top sources for Anglophones, 20% of whom consider themselves news enthusiasts.
Yellow Pages revenue down nearly 25%
Despite lower revenues in its key YP segment, CEO David Eckert says it is well on its way to “bend the revenue curve.”
Postmedia offers another round of buyouts in Vancouver
Unclear if layoffs will follow initiative designed to, ‘extend legacy runway, grow digital revenue and align cost structure,’ according to the company
OTT exhaust, retailers becoming platforms and other 2020 predictions
Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.
How engagement differs between content and ads
A study by Totum Research shows that “analog” advertisements tend to be more trusted, but that doesn’t necessarily correlate with engagement.
Print revenue down almost a quarter for Torstar
Digital revenues also declined modestly, although susbcription is showing growth.
Digital growth continues to pillar Postmedia
The company’s debt restructuring during Q4 part of other cost-saving initiatives as overall revenues fall more than 8%.
