Programmatic
Industry News: Bell, Magna partner for autonomous vehicle advertising
Meanwhile, former Glacier Media journalists launch a local newspaper following the closure of digital publications.
Broadsign introduces new buying platform
The new automated In-Advance DOOH platform enables buyers to secure DOOH placements months ahead of campaign execution.
Industry News: Environics Analytics unveils updates to data products
Meanwhile, Cineplex Digital Media expands in the U.S. with North Carolina Education Lottery deal.
Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
The streamer’s inaugural Canadian presentation also included a new NBA partnership.
Amazon boosts media buy, adds WeTransfer to the mix
The company intends to be the go-to advertising partner for marketers looking to achieve full-funnel goals.
Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
The company is moving away from the third-party programmatic business.
Industry News: MediaTonik to handle Médialo’s programmatic ad sales
Plus, Vistar partners with Spotzi to unify global audience targeting and Vendo Media acquires a stake in 902 Sign’s media assets.
Vistar Media begins offering OOH planning software
Adstruc is now officially available to Canadian advertisers following its aquisition from PJX Media last year.
MiQ becomes CFL’s first programmatic media partner
Advertisers can leverage custom targeting strategies to reach league fans across digital channels.
Mediology’s MapleReach aims to keep digital ad spend in Canada
The Vancouver-based media group says 93% of funds go to U.S.-based tech giants.
DAC takes media business beyond AOR model with Harry Rosen
The ageny will work in tandem with the brand’s internal team to enhance the overall media.
Spotify’s ad exchange platform available in Canada
The audio streaming service launches its first programmatic ad exchange and delves deeper into measurement tools.
Media Moves: Samsung TV shares some Pet Love
Plus, a Quebec tech site expands its relationship with MediaTonik and Kia Canada gets a social media boost.
Bell Media adds live connected TV to TSN
Targetable ad inventory will be available on RDS later this year.
Taboola launches performance platform Realize
The tool works similarly to a DSP, but has direct connections to the company’s network of publishers.
