Programmatic
Mediology’s MapleReach aims to keep digital ad spend in Canada
The Vancouver-based media group says 93% of funds go to U.S.-based tech giants.
DAC takes media business beyond AOR model with Harry Rosen
The ageny will work in tandem with the brand’s internal team to enhance the overall media.
Spotify’s ad exchange platform available in Canada
The audio streaming service launches its first programmatic ad exchange and delves deeper into measurement tools.
Media Moves: Samsung TV shares some Pet Love
Plus, a Quebec tech site expands its relationship with MediaTonik and Kia Canada gets a social media boost.
Bell Media adds live connected TV to TSN
Targetable ad inventory will be available on RDS later this year.
Taboola launches performance platform Realize
The tool works similarly to a DSP, but has direct connections to the company’s network of publishers.
MiQ shuffles its leadership team
Joe Peters has been promoted to chief executive officer, while current CEO moves to executive chair.
IAB Canada research study highlights effectiveness of in-store media
Almost half of Canadians say in-store ads capture their attention,
Sports streamer Fubo expands into local programming
The platform is partnering with CHCH TV’s parent company, Channel Zero.
Livewire launches privacy-safe Gamer.ID
The ID solution enables seamless programmatic activation across multiple platforms and connects gamer audiences to online and offline purchases.
Media moves: CIB backs Jolt with $194 million loan
Meanwhile, data platform Surf has been acquired by Datacy, a consumer insights company.
The Trade Desk reports record-breaking year
Revenue for 2024 surpassed $2.4 billion, growing nearly 26% year over year.
Meta has unveiled new Advantage+ AI capabilities
The features include streamlined ad setup, leads campaigns and opportunity scores.
Beyond the Code, part 2: WPP’s Perry Nightingale on how to integrate AI
Artificial Intelligence should be a democratizer, not a gatekeeper.
Triton Digital and Optable enhance identity tech for audio publishers
Publishers will be able to use Optable’s platform to gain insights from user data and fill ad space via Triton’s SSP.
