Radio

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Acast adds Crooked Media podcasts

Through the deal, Acast can connect Canadian advertisers and sponsors to popular podcasts like Pod Save America.

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Blue Jays bolster Rogers’ Q2

Sports programming and Blue Jays baseball attributed to an 84% increase in media revenue for the quarter.

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Automotive dominates radio for the week: Media Monitors

Volkswagen led in Toronto, with car categories making up most of Montreal’s rankings.

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CBC lays out Tokyo 2020 Olympic coverage

Pre-coverage begins Wednesday, with a content slate that provides 3,725 hours of coverage across platforms.

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Acast partners with Donovan Bailey for new podcast

The weekly series will be ad-supported and feature integration opportunities for brands looking to lean into Bailey’s fan base and potential new audience.

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Streaming audio’s role in connecting with audiences: report

At home and in-car listening has drastically increased over the past year, making streaming audio services a key component for connecting brands with Gen Z and millennials.

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Goodfood takes back the top: Media Monitors

Despite losing the number one ranking, lotteries stayed strong in Toronto, along with the insurance category, which increased its radio play in Montreal as well.

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OLG bets on radio in Toronto: Media Monitors

QSRs and financial institutions maintained a strong showing in both radio markets, despite dips in play counts week-over-week.

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Cottage Life Podcast and Off! partner for season two

The Blue Ant production teams up with Off! for the second year in a row with a new branded content offering.

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Report paints a post-pandemic picture

Vividata’s latest report takes a look at how COVID-19 has impacted consumer behaviour, and how it may affect things moving forward.

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Spotify adds podcast adtech and targeting in Canada

The audio platform makes podcast ad placement more accessible by providing more data and insights.

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Radio’s big spenders are relatively unchanged: Media Monitors

However, QSRs, automakers and the Real Canadian Superstore reported stronger radio buys.

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Newcomers to Canada consume a lot of media: study

A multichannel, multilingual approach is key to reaching the new market segment.

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Pattison adds podcasts to its media mix

The media owner has partially acquired full-service podcast production company Everything Podcasts to jumpstart its foray into the channel.

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Provincial governments keep investing in radio: Media Monitors

While the Quebec government maintains its longstanding lead in the Montreal market, Ontario’s provincial government is coming on strong in Toronto.