Radio
Provincial campaigns go big on radio: Media Monitors
Meanwhile, the auto category has continued to advertise unabated.
Many brands are still spending on media. Here’s how they’re changing it up
Agency and brand leaders share what considerations are being made, where spend is going and which campaigns they’re taking out of rotation.
Auto advertising propels the radio market: Media Monitors
Governments also upped their radio spend as part of their COVID-19 awareness efforts.
Lotto Max replaces Tims at the top: Media Monitors
Most of last week’s top-five buyers purchased fewer spots on the air.
Tims takes Toronto and Montreal: Media Monitors
The QSR also says it’s leaning into radio and digital to get the message out regarding changes to its Roll Up The Rim promotion.
Holiday music works in some markets, but talk tops Toronto: PPM
Bray & Partners’ David Bray takes a look at the shake-ups and shifts in the five radio PPM markets.
Toyota tops the charts: Media Monitors
Although the Auto Show wrapped up last week, the automotive category still dominated radio buying.
CHFI embarks on biggest media spend in 60 years
The Toronto radio station has launched its biggest campaign ever, with multiplatform ads running through to late November.
Why Corus wants to get back to ‘edgy’ with The Edge
The B Team premiered this week, as the station looks to find its footing with a voice that is edgy, not alienating, for audiences and advertisers.
Auto dominates radio buying in Toronto: Media Monitors
In Montreal, however, CTV was back on top as the biggest buyer in radio.
Auto show spends big: Media Monitors
Sunwing falls from the top spot in Toronto while Bell and CTV maintain the Montreal market.
Sunwing continues to fly high: Media Monitors
Travel services continue to spend big and dominate in both Toronto and Montreal.
Stingray revenues jump 15% in Q3
Canadian revenues accounted for more than 70% of total revenue.
Sunwing flies back up the charts: Media Monitors
The Ontario Medical Association spends in Toronto while Sunwing increases its presence in both markets.
The strategy behind Stingray’s latest acquisition
The acquisition of insights company Chatter will allow Stingray to bolster its media solutions portfolio, on top of more standard advertising.
- Many brands are still spending on media. Here’s how they’re changing it up
- As media layoffs continue, Canadian government appoints new board
- Ad recession imminent, but CPG could stay strong: report
- How Canadians are spending their isolation time online
- COVID-19 likely to hit agency results, say IPG and Publicis
