Radio
Acast adds Crooked Media podcasts
Through the deal, Acast can connect Canadian advertisers and sponsors to popular podcasts like Pod Save America.
Blue Jays bolster Rogers’ Q2
Sports programming and Blue Jays baseball attributed to an 84% increase in media revenue for the quarter.
Automotive dominates radio for the week: Media Monitors
Volkswagen led in Toronto, with car categories making up most of Montreal’s rankings.
CBC lays out Tokyo 2020 Olympic coverage
Pre-coverage begins Wednesday, with a content slate that provides 3,725 hours of coverage across platforms.
Acast partners with Donovan Bailey for new podcast
The weekly series will be ad-supported and feature integration opportunities for brands looking to lean into Bailey’s fan base and potential new audience.
Streaming audio’s role in connecting with audiences: report
At home and in-car listening has drastically increased over the past year, making streaming audio services a key component for connecting brands with Gen Z and millennials.
Goodfood takes back the top: Media Monitors
Despite losing the number one ranking, lotteries stayed strong in Toronto, along with the insurance category, which increased its radio play in Montreal as well.
OLG bets on radio in Toronto: Media Monitors
QSRs and financial institutions maintained a strong showing in both radio markets, despite dips in play counts week-over-week.
Cottage Life Podcast and Off! partner for season two
The Blue Ant production teams up with Off! for the second year in a row with a new branded content offering.
Report paints a post-pandemic picture
Vividata’s latest report takes a look at how COVID-19 has impacted consumer behaviour, and how it may affect things moving forward.
Spotify adds podcast adtech and targeting in Canada
The audio platform makes podcast ad placement more accessible by providing more data and insights.
Radio’s big spenders are relatively unchanged: Media Monitors
However, QSRs, automakers and the Real Canadian Superstore reported stronger radio buys.
Newcomers to Canada consume a lot of media: study
A multichannel, multilingual approach is key to reaching the new market segment.
Pattison adds podcasts to its media mix
The media owner has partially acquired full-service podcast production company Everything Podcasts to jumpstart its foray into the channel.
Provincial governments keep investing in radio: Media Monitors
While the Quebec government maintains its longstanding lead in the Montreal market, Ontario’s provincial government is coming on strong in Toronto.
