Radio
How WFH life affects media consumption
More TV is being consumed during the day, while talk radio and podcasts are fighting an uphill battle.
Which radio stations made gains during lockdown?
Bray & Partners’ David Bray provides the latest look at the major markets’ PPM ratings.
Bedding, food and furniture take off on radio in Toronto: Media Monitors
Meanwhile, in Montreal, department stores, home furnishings and cable began to rise back up.
Teachers out-spend Ontario gov on radio in Toronto: Media Monitors
Meanwhile, auto sectors and QSRs saw big boosts, while finance slipped.
Creative fares better than media in Q2 for WPP
A 15.1% drop puts the holding co. somewhere in the middle when it comes to performance among the major networks.
CAB releases additional details on the dire situation of broadcasting
Beyond a possible 50 private stations closing this year, another 100 to 150 could close next year without assistance.
What radio categories have come back in Montreal?
Government and unions have given radio a boost, but some categories – like restaurants and night clubs – are largely absent.
Up to 50 radio stations could close this year: CAB
The association has applied to the CRTC for regulatory relief, but that is still under review.
What categories have come back on Toronto radio, and which are still quiet?
Buying trends have been turned completely upside-down this year.
Toronto and Montreal both see mixed results on radio
Auto categories were up and down in both markets.
Some Toronto categories cool, Montreal heats up: Media Monitors
Auto categories picked up steam in both cities.
Stingray revenue down 35% after COVID hit
Cost-cutting measures helped offset major damage, while radio appears to be improving on a regional basis.
Sobeys gets dominant on Toronto radio: Media Monitors
Between ads for the chain itself and its Voila grocery service, the grocer purchased more than 2,000 spots.
After a hot week, Montreal’s radio buyers cool off
Meanwhile, Toronto continued to see larger media buys in categories like food and beverage, insurance providers and more.
After four tepid months, Montreal’s radio market takes off: Media Monitors
Toronto also saw a week of healthy increases from the auto category, food and beverage retailers and more.
