Radio
QSR makes a comeback on Toronto radio, Montreal stays tepid
Meanwhile, the provincial governments in both locations took different strategies with their buys.
Toronto radio market buzzes amidst reopening: Media Monitors
Meanwhile, Montreal’s market stayed tepid.
Corus revenue down 24%, radio revenues cut in half
Despite engaged audiences, solid subscription revenue and increased interest in its digital product, TV revenues dropped by 21%.
Finance, auto categories explode on Toronto radio: Media Monitors
Non-government advertisers are almost back to pre-COVID levels.
Montreal shows first significant rebound in radio buying: Media Monitors
Plus, for the first time in nearly three months, a retailer topped Toronto over the provincial government.
Hardware stores, insurance providers surging on Toronto radio
Meanwhile, Montreal’s rebound has been meandering.
Smart speaker ownership passes 25%, AM/FM holds steady
The annual Infinite Dial study showed that Canada is one of the most active markets in online audio listening.
Stingray radio revenues drop 12% amidst pandemic
The company began implementing cost-saving measures in the early days of COVID, and now says some of those measures will be permanent.
Which stations saw a listening boost during lockdown?
David Bray examines the how markets have reacted to these new circumstances. In some places, talk radio is way up, whereas others still prefer their favourite tunes.
Desjardins strikes a “media-heavy” partnership to lift spirits
The “Send A Virtual Solo” initiative stages a virtual takeover of Bell Media properties.
How Toronto’s radio buying reflects the different stages of the pandemic
As Canadians feel less perilous, governments and financial services pull back on ad spend.
Some categories on the rise in Montreal radio: Media Monitors
Government buys have begun to taper off in Toronto, but more consumer products are returning to radio.
Radio One takes most of the minor markets: Numeris PPM
Plus, detailed data on which stations stand tallest in mid-sized cities such as Ottawa-Gatineau, Halifax and more.
ICYMI: CSAs give out scripted TV awards
Plus, Audience Insights gets a new identity and Michael Enright gets a new gig.
Who’s pulled (and pushed) radio spend during COVID?
Edmonton has had perhaps the easiest go, but times are tight everywhere.
