Radio
Desjardins Group returns to the top of AdEase’s radio ranking
The Government of Quebec was the second most active advertiser, earning the top spot in Montreal and Ottawa.
CRTC issues first decision under the Online News Act
The approval of Google’s application paves the way for the tech giant to contribute $100 million annually to Canadian news organizations
Toyota ups radio spend, Desjardins Group pulls back
Government of Quebec was the third most active advertiser from Oct. 21 to 27.
Canadian gov’t is investing millions into minority media
The influx of funding is meant to help media operating in minority communities, and in an official language, share news and strengthen culture.
Desjardins Group and Toyota boost radio spend: AdEase
The Government of Quebec also increased its spend compared to last week.
SiriusXM Media Canada launches with slate of popular podcasts
Jon Hales has been tapped to lead the sales team.
Tim Hortons boosts radio spend, Toyota pulls back: AdEase
Desjardins Group was the second most active advertiser from Sep. 30 to Oct. 6.
Easyfinancial leans on digital platforms for its emotional campaign
The brand is aiming to make a stronger emotional connection with Canadians.
Toyota continues to buy big in radio: AdEase
According to the report, the automaker made 6,560 occurrences from Sep. 23 to 29.
Audio consumers prefer podcast ads: report
Acast’s latest study gives insight into people’s relationship with commercials in different mediums.
Torres Media to acquire Evanov’s Ottawa radio station
The new deal means that all three of the Ontario stations slated for closure this month by Evanov will continue to operate.
Toyota boosts radio spend, McDonald’s pulls back: AdEase
Subway was the second most active advertiser during the week of Sep. 16 to 22.
Go FM acquires two Evanov radio stations
The two stations were rescued from closing today, but the future of a third Ontario station remains unknown.
What content do newcomers consume on TV and audio platforms?
MTM’s latest report provides a glimpse into the preferences of this demo compared to those born in Canada.
Sobeys and Ford sign with Stingray
In addition to welcoming the grocery brand to its network, the media company is launching in-car karaoke in trucks.
