Radio

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Creative fares better than media in Q2 for WPP

A 15.1% drop puts the holding co. somewhere in the middle when it comes to performance among the major networks.

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CAB releases additional details on the dire situation of broadcasting

Beyond a possible 50 private stations closing this year, another 100 to 150 could close next year without assistance.

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What radio categories have come back in Montreal?

Government and unions have given radio a boost, but some categories – like restaurants and night clubs – are largely absent.

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Up to 50 radio stations could close this year: CAB

The association has applied to the CRTC for regulatory relief, but that is still under review.

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What categories have come back on Toronto radio, and which are still quiet?

Buying trends have been turned completely upside-down this year.

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Toronto and Montreal both see mixed results on radio

Auto categories were up and down in both markets.

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Some Toronto categories cool, Montreal heats up: Media Monitors

Auto categories picked up steam in both cities.

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Stingray revenue down 35% after COVID hit

Cost-cutting measures helped offset major damage, while radio appears to be improving on a regional basis.

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Sobeys gets dominant on Toronto radio: Media Monitors

Between ads for the chain itself and its Voila grocery service, the grocer purchased more than 2,000 spots.

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After a hot week, Montreal’s radio buyers cool off

Meanwhile, Toronto continued to see larger media buys in categories like food and beverage, insurance providers and more.

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After four tepid months, Montreal’s radio market takes off: Media Monitors

Toronto also saw a week of healthy increases from the auto category, food and beverage retailers and more.

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Auto explodes on Montreal radio: Media Monitors

Bedding, auto and finance categories are increasing their buys in both cities, marking the first week of significant lifts in Montreal all summer.

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ICYMI: Andree Lau to leave HuffPost

Plus, Metro Morning gets a new host, and the NHL’s return to play could involve as much as six games per day in August.

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As the ad market braces for impact, how will digital fare?

While digital will grow, the pace will be slow – but eMarketer predicts spend will eventually return to double-digit growth in 2021.

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QSR makes a comeback on Toronto radio, Montreal stays tepid

Meanwhile, the provincial governments in both locations took different strategies with their buys.