Radio
Spence Diamonds increases its buy and stays on top
Shoppers remained as the second most active advertiser on radio during the week of Dec. 9 to 15.
Magna reveals ad forecast for 2025, highlights search growth
The research company’s latest report records market growth of 8.4% this year.
Spence Diamonds and Shoppers take the top spots: AdEase Radio
QSRs and dine-in restaurants are among the highest-spending groups of the week.
Majority of podcast listeners are growing tired of high ad recurrence
The Signal Hill study also found that more than six in 10 listeners have taken some action after listening to an ad.
Bell Media combines news teams in Quebec
French and English content teams will now all be under the leadership of Suzane Landry.
FGL increases spend and takes the lead in AdEase Radio
Spence Diamonds ranks as the second most active advertiser, followed by Shoppers Drug Mart.
Spence Diamonds tops AdEase radio ranking
McDonald’s, which had dominated the airwaves over the past few weeks, did not appear on the list.
Media News: Bell brings 51 radio stations into the iHeartRadio app
Meanwhile, Rogers lays off dozens of workers.
McDonald’s stays at the top of AdEase’s radio ranking
With 7,869 combined occurrences, the QSR landed first in Vancouver, Calgary and Edmonton.
CBC expands local coverage following CRTC’s order for Google to compensate newsrooms
The broadcaster is growing its staff of journalists in communities, as well as its podcasts and TV portfolio.
McDonald’s and Mark’s up radio spend, Desjardins pulls back
According to AdEase, Spence Diamonds and Subaru increased their spend from the previous week.
Desjardins Group returns to the top of AdEase’s radio ranking
The Government of Quebec was the second most active advertiser, earning the top spot in Montreal and Ottawa.
CRTC issues first decision under the Online News Act
The approval of Google’s application paves the way for the tech giant to contribute $100 million annually to Canadian news organizations
Toyota ups radio spend, Desjardins Group pulls back
Government of Quebec was the third most active advertiser from Oct. 21 to 27.
Canadian gov’t is investing millions into minority media
The influx of funding is meant to help media operating in minority communities, and in an official language, share news and strengthen culture.
