Radio
Lotto Max replaces Tims at the top: Media Monitors
Most of last week’s top-five buyers purchased fewer spots on the air.
Tims takes Toronto and Montreal: Media Monitors
The QSR also says it’s leaning into radio and digital to get the message out regarding changes to its Roll Up The Rim promotion.
Holiday music works in some markets, but talk tops Toronto: PPM
Bray & Partners’ David Bray takes a look at the shake-ups and shifts in the five radio PPM markets.
Toyota tops the charts: Media Monitors
Although the Auto Show wrapped up last week, the automotive category still dominated radio buying.
CHFI embarks on biggest media spend in 60 years
The Toronto radio station has launched its biggest campaign ever, with multiplatform ads running through to late November.
Why Corus wants to get back to ‘edgy’ with The Edge
The B Team premiered this week, as the station looks to find its footing with a voice that is edgy, not alienating, for audiences and advertisers.
Auto dominates radio buying in Toronto: Media Monitors
In Montreal, however, CTV was back on top as the biggest buyer in radio.
Auto show spends big: Media Monitors
Sunwing falls from the top spot in Toronto while Bell and CTV maintain the Montreal market.
Sunwing continues to fly high: Media Monitors
Travel services continue to spend big and dominate in both Toronto and Montreal.
Stingray revenues jump 15% in Q3
Canadian revenues accounted for more than 70% of total revenue.
Sunwing flies back up the charts: Media Monitors
The Ontario Medical Association spends in Toronto while Sunwing increases its presence in both markets.
The strategy behind Stingray’s latest acquisition
The acquisition of insights company Chatter will allow Stingray to bolster its media solutions portfolio, on top of more standard advertising.
Loblaw scores the top spot: Media Monitors
The Montreal International Auto Show continues to spend making amusements and events the top of the buying category.
Sunwing stays on top: Media Monitors
The Canadian tour operator spent big in Toronto, but CTV took over the top spot in Montreal.
Sunwing flies to the top: Media Monitors
The Canadian tour operator spent big in both Toronto and Montreal landing top-buying categories in both cities.
