Radio
Governments take top spots in Toronto and Montreal: Media Monitors
Auto advertisers also increased their play counts significantly in both markets.
Narcity Media adds audio content to the mix
In its efforts towards rethinking local news, the millennial-focused publisher launches its first podcast.
ICYMI: Ascential buys Perpetua
Plus, Annex Business Media buys a food industry magazine and Stingray invests further in podcast creation and distribution.
Pattison Media launches dynamic ads for audio
The real-time tool combines the reach of traditional radio with the targetability, scalability and analytics of digital.
Financial brands forge ahead in Toronto: Media Monitors
Meanwhile, automakers and parts dealers increase play counts significantly in Montreal.
Jim Pattison Broadcast Group rebrands as Pattison Media
The company’s new brand, which comes with a local business revitalization program, aims to reflect the digital side of its business.
How PinkCherry gets impact in regulated media
The online retailer self-manages media to navigate the complexities of the sexual health and wellness market.
Horizon develops multichannel campaign to fight Asian hate
The agency joins effort against racism with a PSA campaign spanning Canada and the U.S.
Spotify launches another playlist sponsorship opportunity
Canadian advertisers now have access to display, audio, and video ad opportunities through the personalized playlist’s 12 billion streams.
Telcos boost radio investment in Toronto: Media Monitors
Fido buys big, online grocer Goodfood hits the top spot in Toronto, and insurance providers make a mark in Montreal.
ICYMI: Google’s FLoC is now open for testing
Plus, Spotify acquires a Clubhouse competitor and Hivestack further extends its reach in U.S.
StackAdapt adds programmatic audio to the platform
With over half of Canadians tuning in, the DSP layers podcasts, streaming music and digital radio into the programmatic media mix.
QSRs, food and beverage hungry for more radio play: Media Monitors
Restaurants and grocers upped their play counts in Toronto, while government stayed on top in Montreal.
Lotteries buy the top in Toronto: Media Monitors
OLG maintains the top spot in Toronto, governments surge again in Montreal and automakers continue to rise in the radio ranks.
Automakers accelerate their radio buys: Media Monitors
Domestic and international automakers boosted buys last week, but OLG and the Government of Quebec stayed on top.
