Radio

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Radio gets a boost from QSRs: Media Monitors

Fast casual restaurants increased their presence in both Toronto and Montreal.

Coins

Ad spending in Canada dropped 14.1% in 2020: Group M

But digital spend soared past 50% share for the first time, according to the global media agency network’s annual study.

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Inside Indigo’s COVID Christmas media strategy

With a smaller marketing budget, the retailer brings media in-house and shifts to digital to try to manage in-store crowds.

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Canadian ad spend to drop 6.2% in 2020: WARC

The international organization says print took a particularly bad hit, while online investment saw increases.

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Auto dealers keep hold on T.O. radio: Media Monitors

Wireless and financial brands round out the top three while the Quebec government continues to lead on Montreal.

Podcastwoman

Podcast listening is on the rise and increasingly female

A pair of studies provide snapshots of this young, ad-tolerant Canadian audience.

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Auto dealers take Toronto radio lead: Media Monitors

It also came out on top for the Toronto categories, while the Quebec government stayed strong on the Montreal radio side.

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Dentsu and Stingray sign global music partnership

The partnership covers digital audio, TV and music events, giving brands access to a global platform.

Twitter Fleets

ICYMI: Metroland gets into parcel delivery, Twitter lets Fleets fly

Plus, Instagram’s Reels and Shop tabs get a home and a Bell Media radio station changes the frequency.

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Finance holds on to Toronto radio: Media Monitors

The Quebec government continues to lead in Montreal’s radio advertising.

BMO

Many big radio buyers ease off in Toronto: Media Monitors

BMO topped the Toronto charts, but with only 866 ads in the market.

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ICYMI: Buzzfeed becomes profitable, Food Network Canada gets festive

Plus, as the new hockey season lies in wait, TSN adds a new lunchtime radio show.

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TV, radio, OOH and digital demand up at Bell Media

The company still struggled with lower ad demand and subscriber revenue, but many improvements were made.

retro radio

Revenue down 16% for Stingray

Despite a double-digit decrease, the company saw a marked improvement from Q1, with operating expenses down significantly.

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Auto categories soften in Toronto, Montreal: Media Monitors

GoodFood took the top spot in Toronto, while the Provincial Government increased its presence in Montreal.