Radio
Radio One takes most of the minor markets: Numeris PPM
Plus, detailed data on which stations stand tallest in mid-sized cities such as Ottawa-Gatineau, Halifax and more.
ICYMI: CSAs give out scripted TV awards
Plus, Audience Insights gets a new identity and Michael Enright gets a new gig.
Who’s pulled (and pushed) radio spend during COVID?
Edmonton has had perhaps the easiest go, but times are tight everywhere.
Government reduces radio spend, auto still high in Toronto
Plus, some categories in Montreal are starting to pick up once again.
Torstar to be sold
NordStar Capital will take the company private, with CEO John Boynton staying on.
Toronto radio sees surge in ads from government, auto and more
Financial services and hardware also drove a big push to radio in Toronto, but Montreal has yet to see a comeback.
Home and hardware retailers’ radio buys increase by 650%
Meanwhile, federal and provincial governments boosted their buys once again.
Why Stingray is giving away $15 million in local advertising
SVP of revenue Scott Broderick says its advertising program comes with no strings attached and is a gesture of good faith to help advertisers in the long run.
Auto ads up on radio, financial services decrease: Media Monitors
As provincial governments gradually decrease their buys, some categories are ramping up while others continue to shrink.
Provincial government starts to slow its radio buy
In Toronto, many categories are spending more, but in Montreal, they’re pulling back.
Government continues to spend big on radio
The Ontario Government purchased nearly 10,000 radio ads in Toronto this month. Meanwhile, retail rises in Toronto and restaurants increase in Montreal.
Finance, government go big on radio
Most of the categories in Toronto invested more in radio, but Montreal saw mixed results.
Will radio audiences stick around after the crisis?
Plus, even as audiences surge, lack of ad support continues to be an issue.
Ontario government doubles radio buy: Media Monitors
Other big increases came from the likes of Ford and CIBC.
How iHeartRadio is tuning into a new strategy
Between celebrity storytime and curated positivity playlists, Rob Farina says it’s accelerated the brand’s ability to grow its footprint.
