Radio
Toronto and Montreal both see mixed results on radio
Auto categories were up and down in both markets.
Some Toronto categories cool, Montreal heats up: Media Monitors
Auto categories picked up steam in both cities.
Stingray revenue down 35% after COVID hit
Cost-cutting measures helped offset major damage, while radio appears to be improving on a regional basis.
Sobeys gets dominant on Toronto radio: Media Monitors
Between ads for the chain itself and its Voila grocery service, the grocer purchased more than 2,000 spots.
After a hot week, Montreal’s radio buyers cool off
Meanwhile, Toronto continued to see larger media buys in categories like food and beverage, insurance providers and more.
After four tepid months, Montreal’s radio market takes off: Media Monitors
Toronto also saw a week of healthy increases from the auto category, food and beverage retailers and more.
Auto explodes on Montreal radio: Media Monitors
Bedding, auto and finance categories are increasing their buys in both cities, marking the first week of significant lifts in Montreal all summer.
ICYMI: Andree Lau to leave HuffPost
Plus, Metro Morning gets a new host, and the NHL’s return to play could involve as much as six games per day in August.
As the ad market braces for impact, how will digital fare?
While digital will grow, the pace will be slow – but eMarketer predicts spend will eventually return to double-digit growth in 2021.
QSR makes a comeback on Toronto radio, Montreal stays tepid
Meanwhile, the provincial governments in both locations took different strategies with their buys.
Toronto radio market buzzes amidst reopening: Media Monitors
Meanwhile, Montreal’s market stayed tepid.
Corus revenue down 24%, radio revenues cut in half
Despite engaged audiences, solid subscription revenue and increased interest in its digital product, TV revenues dropped by 21%.
Finance, auto categories explode on Toronto radio: Media Monitors
Non-government advertisers are almost back to pre-COVID levels.
Montreal shows first significant rebound in radio buying: Media Monitors
Plus, for the first time in nearly three months, a retailer topped Toronto over the provincial government.
Hardware stores, insurance providers surging on Toronto radio
Meanwhile, Montreal’s rebound has been meandering.
