Radio
FGL increases spend and takes the lead in AdEase Radio
Spence Diamonds ranks as the second most active advertiser, followed by Shoppers Drug Mart.
Spence Diamonds tops AdEase radio ranking
McDonald’s, which had dominated the airwaves over the past few weeks, did not appear on the list.
Media News: Bell brings 51 radio stations into the iHeartRadio app
Meanwhile, Rogers lays off dozens of workers.
McDonald’s stays at the top of AdEase’s radio ranking
With 7,869 combined occurrences, the QSR landed first in Vancouver, Calgary and Edmonton.
CBC expands local coverage following CRTC’s order for Google to compensate newsrooms
The broadcaster is growing its staff of journalists in communities, as well as its podcasts and TV portfolio.
McDonald’s and Mark’s up radio spend, Desjardins pulls back
According to AdEase, Spence Diamonds and Subaru increased their spend from the previous week.
Desjardins Group returns to the top of AdEase’s radio ranking
The Government of Quebec was the second most active advertiser, earning the top spot in Montreal and Ottawa.
CRTC issues first decision under the Online News Act
The approval of Google’s application paves the way for the tech giant to contribute $100 million annually to Canadian news organizations
Toyota ups radio spend, Desjardins Group pulls back
Government of Quebec was the third most active advertiser from Oct. 21 to 27.
Canadian gov’t is investing millions into minority media
The influx of funding is meant to help media operating in minority communities, and in an official language, share news and strengthen culture.
Desjardins Group and Toyota boost radio spend: AdEase
The Government of Quebec also increased its spend compared to last week.
SiriusXM Media Canada launches with slate of popular podcasts
Jon Hales has been tapped to lead the sales team.
Tim Hortons boosts radio spend, Toyota pulls back: AdEase
Desjardins Group was the second most active advertiser from Sep. 30 to Oct. 6.
Easyfinancial leans on digital platforms for its emotional campaign
The brand is aiming to make a stronger emotional connection with Canadians.
Toyota continues to buy big in radio: AdEase
According to the report, the automaker made 6,560 occurrences from Sep. 23 to 29.
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- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
