Radio
How do English-speaking Canadians use media and technology?
MTM has published multiple reports on TV, radio, and social media usage in various markets. In our first story, we look at data from Toronto, Montreal, and the Atlantic provinces.
Stingray to run audio ads in Harnois Énergies stores
The deal expands the company’s retail audio advertising network beyond pharmacies, grocery and hardware stores.
iHeartMedia posts revenue losses, but its audio business grows
The company’s digital audio segment, which includes the podcasting business, increased 6% in Q4.
McDonald’s becomes the most active advertiser: AdEase Radio
Toyota ranked second in the AdEase top 10 for the week of Feb. 19 to 25.
The latest findings on Baby Boomers and tech
To get a more realistic look into their use of media and technology, MTM has split Baby Boomers into younger and older cohorts
Subway and Toyota buy big on radio: AdEase
The automaker entered the top ten in nearly every market across Canada.
Spence Diamonds leads, Subway follows: AdEase Radio
McDonald’s, which dominated the market the previous week, ranked fourth in the overall ranking.
Radio remains a viable and thriving medium
Radio Connects, the trade association for the radio industry, responds to Bell Media’s comments on the viability of radio as a medium.
In the aftermath of Bell’s cuts, media leaders weigh in
By selling and not shuttering radio stations, some see a silver lining for local and regional owners to build connections to communities.
After disappointing Q4, Bell is cutting 4,800 jobs, selling off radio stations
The telecom and media company saw a more than 20% decrease in revenue.
CBC launches National Indigenous Strategy
The creation of a new Indigenous Office will implement the public broadcaster’s Strengthening Relations, Walking Together strategy.
Podcast listeners prefer brands with 360-degree media strategy
According to Acast’s latest report, 79% of consumers say that in-person and offline experiences provided by brands have a significant impact on their purchasing decisions.
McDonald’s leads with 5,953 occurrences: AdEase Radio
The Government of Canada came in second place, followed by Subway.
CBC launches ad-supported podcasts to target local communities
Hosted by CBC journalists, the episodes include stories from cities such as Vancouver, Calgary and Edmonton.
Governments keep buying big on radio: AdEase
The Government of Ontario is also one of the week’s top movers, climbing 376 places to rank first in Toronto.
