Radio
Spence Diamonds leads, Subway follows: AdEase Radio
McDonald’s, which dominated the market the previous week, ranked fourth in the overall ranking.
Radio remains a viable and thriving medium
Radio Connects, the trade association for the radio industry, responds to Bell Media’s comments on the viability of radio as a medium.
In the aftermath of Bell’s cuts, media leaders weigh in
By selling and not shuttering radio stations, some see a silver lining for local and regional owners to build connections to communities.
After disappointing Q4, Bell is cutting 4,800 jobs, selling off radio stations
The telecom and media company saw a more than 20% decrease in revenue.
CBC launches National Indigenous Strategy
The creation of a new Indigenous Office will implement the public broadcaster’s Strengthening Relations, Walking Together strategy.
Podcast listeners prefer brands with 360-degree media strategy
According to Acast’s latest report, 79% of consumers say that in-person and offline experiences provided by brands have a significant impact on their purchasing decisions.
McDonald’s leads with 5,953 occurrences: AdEase Radio
The Government of Canada came in second place, followed by Subway.
CBC launches ad-supported podcasts to target local communities
Hosted by CBC journalists, the episodes include stories from cities such as Vancouver, Calgary and Edmonton.
Governments keep buying big on radio: AdEase
The Government of Ontario is also one of the week’s top movers, climbing 376 places to rank first in Toronto.
Canadians trust friends’ suggestions more than ads
New reports from MTM show that the majority of respondents discover what to watch and what to listen to based on recommendations from friends and family.
Governments are once again leading: AdEase Radio
The Government of Canada, British Columbia, Alberta and Quebec, which have remained in the top 10 this month, recorded 6,927 combined occurrences.
Governments lead and Spence Diamonds follows: AdEase Radio
On the category front, the highest-spending groups were QSRs, local governments and gyms.
Spence Diamonds dominates the airwaves: AdEase Radio
The retailer is one of the week’s biggest movers, grabbing the top spot in almost all markets between Jan. 01 to 07.
AdEase launches app with performance data on active campaigns
Spotlite is updated every 12 hours and provides advertisers with data on TV and radio campaigns, including the percentage of ads aired in prime time.
Video podcasts won’t kill the audio stars
Signal Hill Insights points to three key insights about audio podcasts uncovered by its research in 2023.
