Research

COMMB announces promotions ahead of Roadmap RF launch

Rodney Bisnath is now the head of research and measurement.

CMF announces key changes for 2025-26 budget

Amidst a decrease in total funding, key changes have been introduced for the Canada Media Fund’s Broadcaster Envelope.

Tariffs had ‘limited impact’ on Apple in second quarter, says CEO

The company’s Q2 financial report shows that revenues grew 5% year-over-year.

Amazon reports strong Q1 but Q2 threatened by tariffs

The company also highlights Q1 announcement of next generation James Bond film franchise.

COMvergence reports a slowdown of acquisitions in 2024

Acquisition of small- to mid-sized firms indicates a preference for agile teams rather than large-scale consolidations.

Frozen Quenchers campaign drives Tims to the top of TV ad charts

With 7,332 appearances, the QSR continues to lead AdEase’s most active pool of advertisers.

IKEA, Telus and Toyota rise to the top: AdEase Radio

QSRs and furniture stores dominate category rankings during the week of April 21 to 27.

Canadians spent 66% of online time in 2024 on mobile devices

Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.

Tim Hortons leads AdEase TV ranking with its new hockey cards ad

This is the QSR’s second consecutive week at the top of the rankings.

IKEA and Toyota return to the top of AdEase radio ranking

On the category front, grocery stores and supermarkets ranked high on the list.

70% rely on word-of-mouth to find content for their kids: MTM

This new edition of the report covers topics including gaming, VR, co-viewing, discoverability and social media.

Ad spend on news brands is falling due to preference for softer content

WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.

TV is the main source of news for top income earners and business leaders

A new Ipsos survey looks at influentials’ media usage, wealth, spending and preferences across product categories.

Media and advertising spur Omnicom’s Q1 growth

The company, whose agency networks include BBDO, DDB and TBWA, reported a profit of $486.4 million.

Tim Hortons ranks first, QSRs dominate ad space: AdEase TV

The restaurant chain secured second place in all markets during the week of April 7 to 13.