Research
Consumers call on brands to educate them about sustainability
Millennials, Gen Z and Gen X are the most willing to pay more for these products.
COMMB announces promotions ahead of Roadmap RF launch
Rodney Bisnath is now the head of research and measurement.
CMF announces key changes for 2025-26 budget
Amidst a decrease in total funding, key changes have been introduced for the Canada Media Fund’s Broadcaster Envelope.
Tariffs had ‘limited impact’ on Apple in second quarter, says CEO
The company’s Q2 financial report shows that revenues grew 5% year-over-year.
Amazon reports strong Q1 but Q2 threatened by tariffs
The company also highlights Q1 announcement of next generation James Bond film franchise.
COMvergence reports a slowdown of acquisitions in 2024
Acquisition of small- to mid-sized firms indicates a preference for agile teams rather than large-scale consolidations.
Frozen Quenchers campaign drives Tims to the top of TV ad charts
With 7,332 appearances, the QSR continues to lead AdEase’s most active pool of advertisers.
IKEA, Telus and Toyota rise to the top: AdEase Radio
QSRs and furniture stores dominate category rankings during the week of April 21 to 27.
Canadians spent 66% of online time in 2024 on mobile devices
Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.
Tim Hortons leads AdEase TV ranking with its new hockey cards ad
This is the QSR’s second consecutive week at the top of the rankings.
IKEA and Toyota return to the top of AdEase radio ranking
On the category front, grocery stores and supermarkets ranked high on the list.
70% rely on word-of-mouth to find content for their kids: MTM
This new edition of the report covers topics including gaming, VR, co-viewing, discoverability and social media.
Ad spend on news brands is falling due to preference for softer content
WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.
TV is the main source of news for top income earners and business leaders
A new Ipsos survey looks at influentials’ media usage, wealth, spending and preferences across product categories.
Media and advertising spur Omnicom’s Q1 growth
The company, whose agency networks include BBDO, DDB and TBWA, reported a profit of $486.4 million.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- Bell Media’s 2025/26 lineup features robust slate of original content
