Research

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Sunwing flies back up the charts: Media Monitors

The Ontario Medical Association spends in Toronto while Sunwing increases its presence in both markets.

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Programmatic concerns shift from fraud to audience

Integrated Ad Sciences’ new Industry Pulse Report indicates that the biggest concern for digital advertisers is ensuring their targets are hit.

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Televisions still have higher penetration than smartphones: study

Plus, voice is now used by more than a quarter of Canadians, but e-sports and wearables remain niche.

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Dentsu dials back ad spend predictions slightly

The company’s Media Brands president Hisham Ghostine on where Canada’s strengths and weaknesses lie.

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What does Canada’s social snapshot look like?

One social media platform is rising much faster than others.

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The Good Doctor back on top: Numeris

Plus, the series premiere of 9-1-1: Lone Star drew audiences nationwide.

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Loblaw scores the top spot: Media Monitors

The Montreal International Auto Show continues to spend making amusements and events the top of the buying category.

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Get ready for more content-led campaigns, study says

Plus, World Media Group looks at the most common KPIs for content-led campaigns.

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As the podcast industry booms, what does that spell for brands?

Quill founder Fatima Zaidi on why some creators believe many podcasts on the market aren’t sustainable, and the parallels between podcasts and influencers.

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Unpacking the media habits of Quebec’s biggest city

Montreal tends to be more ethnically and linguistically diverse than the rest of the province – how does that affect media consumption?

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Quiet giant Pinterest grows in popularity

Stocks rose when Pinterest users surpassed Snapchat in the U.S. and buyers are enthusiastic – but some say it’s more fair to compare Pinterest to Instagram (or no social network at all).

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NCIS sails to the top: Numeris

Police, legal and hospital procedurals drew Canadian viewers this week as well the return of Quebec drama, ‘Fugueuse.’

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Sunwing stays on top: Media Monitors

The Canadian tour operator spent big in Toronto, but CTV took over the top spot in Montreal.

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Tech in 2020: The long game of voice, the ad trade-off and more

A new global study by MIQ gives a quick peek into the distant and not-so-distant future, and what consumers want out of their tech.

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Marketers eye 2020 investments: Is brand-building back?

A new Warc report shows that marketers admit they may have over-invested on performance media, but ad spend predictions show a disconnect.