Research

PrintDigitalNews

Study shows newspaper brands reaching fewer Canadians

Most readers consume their content across multiple platforms, but overall reach is declining very gradually.

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TV viewing in lockdown: What to do about weekends?

Viewers aren’t going out on Saturday nights anymore – how can brands capitalize?

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How buyers are adjusting budgets and priorities

A study by BriefBid shows that with COVID-19 decimating some clients’ budgets, vendor pricing and transparency have become bigger concerns for buyers.

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Together at Home takes it: Numeris

As feel-good and procedural programming shines, news has slipped down the ranks slightly.

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How gaming trends are evolving through the pandemic

From Animal Crossing to crosswords, how are Canadians engaging with games – and how can brands get involved?

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Provincial government starts to slow its radio buy

In Toronto, many categories are spending more, but in Montreal, they’re pulling back.

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What will Canadians do (and not do) once restrictions lift?

Also, according to Mindshare’s research, Canadians aren’t too concerned about their children consuming too much media during lockdown.

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With the Good Doctor gone, Grey’s takes the top: Numeris

Plus, the SNL shot-from-home experiment played best in Toronto.

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Government continues to spend big on radio

The Ontario Government purchased nearly 10,000 radio ads in Toronto this month. Meanwhile, retail rises in Toronto and restaurants increase in Montreal.

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IAB report finds 13% of online campaigns cancelled all together

Three-quarters of respondents expect digital activity could resume to previous levels in the second half of the year.

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Where circulation is down for OOH, and where it’s flat or rising

While a highway billboard might not get the same traffic as before, there’s good news for those targeting residential and elevator networks.

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How Canadians’ emotions translate to advertising

Horizon Media’s new research shows how brands can match their advertising plans to Canadians’ changing emotions.

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TV viewership on lockdown: continued

While news spiked during the second week of lockdown measures, scripted is now making a comeback.

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The Good Doctor’s audience surges like never before

This is the first time a scripted program has hit more than three million views this season.

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The latest on Canada’s ‘couch potatoes’

The new report from Convergence Research Group has found that OTT’s growth generally benefits U.S.-based companies.