Online audiences are flocking back to travel sites

However, Comscore’s research found that platforms with information about destinations have a much higher reach than those used to actually book trips.


Canadian ad spending dips for the first time in more than a year

SMI data shows that digital spending dipped 4% after 22 months of growth.


The Amazing Race Canada stays at the front of the pack: Numeris

The show brought in nearly 1.6 million viewers for CTV.

retro radio

Ford buys the top in Toronto: Media Monitors

Automakers are continuing summer radio pushes in the country’s biggest market.


Sponsor opportunities are broad for the World Cup

A Nielsen report finds soccer’s appeal lends itself to a variety of cross-platform activations.

retro radio

Automakers buy the top in Toronto: Media Monitors

Meanwhile, the Government of Quebec returned to the top of the list in Montreal.


OMD, Omnicom top COMvergence rankings

Billings covered in the final 2021 report were up 22% Canada-wide from the previous year.


Connected TV reaches more of Gen X, but older demos watch the most

Numeris cross-platform data compared reach and hours viewed in both Ontario and Quebec.


How are betting websites faring with Canadians?

Vividata’s spring survey finds Bet365 is the most popular, though provincial lottery sites beat out other competitors.


How does context impact the attention an ad gets?

IAS and Tobii did an eye-tracking study to see how in-context ads performed on attention, brand favourability and purchase intent.

retro radio

QSRs jump to the top: Media Monitors

McDonald’s and Subway boosted their radio buys in both Toronto and Montreal.


Canadian ad spending grew by 2% in May

The latest SMI report also show that trends in digital, TV and OOH are continuing through Q2.

retro radio

The Home Depot keeps up a big buy: Media Monitors

Meanwhile, Toyota, Bell and Virgin Plus all increased their radio spots.


Digital continues to be the driving force in Canadian ad spend

Research by eMarketer and MiQ predicts it will double that of traditional platforms.


Economic and societal uncertainty may dampen ad revenue momentum

Magna’s revised ad forecast still shows growth, both in Canada and globally, but has reined in expectations slightly.