Research
Majority of podcast listeners are growing tired of high ad recurrence
The Signal Hill study also found that more than six in 10 listeners have taken some action after listening to an ad.
From Castlecore to pickles, Pinterest unveils growing consumer trends
Based on search data from millions of users, the report gives heads up on what will drive culture in 2025.
Media budgets in 2025, according to industry leaders
Execs weigh in on what to expect for ad spending in the new year.
Leon’s Furniture ups TV spend, Crave pulls back
AdEase shows that the retailer scored 3,919 combined occurrences, topping all markets except Montreal.
FGL increases spend and takes the lead in AdEase Radio
Spence Diamonds ranks as the second most active advertiser, followed by Shoppers Drug Mart.
Crave boosts its buy and leads AdEase TV ranking
Leon’s Furniture and McDonald’s also increased their spend compared to last week.
Spence Diamonds tops AdEase radio ranking
McDonald’s, which had dominated the airwaves over the past few weeks, did not appear on the list.
The Brick moves to the top, McDonald’s remains in second place: AdEase TV
In the week of Nov. 11 to 17, the retail notched up 2,108 combined incidences.
McDonald’s stays at the top of AdEase’s radio ranking
With 7,869 combined occurrences, the QSR landed first in Vancouver, Calgary and Edmonton.
The co-viewing habits of Canadians: MTM report
In its first look at video co-viewing, MTM found that more than half of Canadians say they watch video content together at least once a week.
Leon’s Furniture leads TV ranking, with McDonald’s next in line
The retailer increased its buy from the previous week, according to AdEase.
Quebec francophones watch more TV than their English peers: study
When it comes to programming, Quebecers are also more passionate about home-grown content.
McDonald’s and Mark’s up radio spend, Desjardins pulls back
According to AdEase, Spence Diamonds and Subaru increased their spend from the previous week.
The Brick holds its spot as the most active advertiser on TV
According to AdEase, Subaru ranked second, followed by Leon’s Furniture.
Desjardins Group returns to the top of AdEase’s radio ranking
The Government of Quebec was the second most active advertiser, earning the top spot in Montreal and Ottawa.
