Research

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QSRs, food and beverage hungry for more radio play: Media Monitors

Restaurants and grocers upped their play counts in Toronto, while government stayed on top in Montreal.

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Who is using Clubhouse in Canada: study

The audio platform is growing in popularity globally, but eight-in-10 Canadians don’t know what it is.

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Are agency and advertiser priorities aligned?

The 2021 Myers Report shows where clients and their media agencies may disagree on the importance of certain investments.

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Grammy’s falter in national TV ratings: Numeris

The award show failed to make the top five broadcasts in Canada, and only made the list in two urban markets.

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Lotteries buy the top in Toronto: Media Monitors

OLG maintains the top spot in Toronto, governments surge again in Montreal and automakers continue to rise in the radio ranks.

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Ad spend from telcos could be primed for growth: report

A forecast from Zenith suggests the launch of 5G and new devices could have the sector above 2019 by the end of the year.

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The impact of the pandemic on client-agency relationships

The pandemic may have increased reliance on media agencies, but bringing data in-house could increase with the death of cookies.

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Media and IDFA: Returning to responsible advertising

Apple’s new privacy framework will bring changes, but leaders from across the industry also noted some key opportunities.

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ICYMI: TSN makes Habs games interactive

Plus, MTM launches product focused on new Canadians and SendtoNews adds food content from Gusto.

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Google blocked over 3.1 billion ads in 2020

The company’s latest Ad Safety Report shows a pandemic and multiple elections led to a “perfect storm” of misinformation and scams.

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Automakers accelerate their radio buys: Media Monitors

Domestic and international automakers boosted buys last week, but OLG and the Government of Quebec stayed on top.

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The Golden Globes makes a mark: Numeris

NHL hockey and CTV programming continued to lead, but the award show had an impact across markets.

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How to best lead through times of crisis: survey

CMDC and Globe Media Group find the traits leaders are valuing most, as well as their outlooks for the months ahead.

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Podcasters and wireless carriers boost their buys: Media Monitors

Lotteries and QSRs topped the rankings Toronto, and online gaming made a move in Montreal.

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Over 40% of people working in media are rethinking jobs

The State of the Nation survey reveals changes to careers, time and how we work have been top of mind during the pandemic.