Research

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Online audiences are flocking back to travel sites

However, Comscore’s research found that platforms with information about destinations have a much higher reach than those used to actually book trips.

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Canadian ad spending dips for the first time in more than a year

SMI data shows that digital spending dipped 4% after 22 months of growth.

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The Amazing Race Canada stays at the front of the pack: Numeris

The show brought in nearly 1.6 million viewers for CTV.

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Ford buys the top in Toronto: Media Monitors

Automakers are continuing summer radio pushes in the country’s biggest market.

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Sponsor opportunities are broad for the World Cup

A Nielsen report finds soccer’s appeal lends itself to a variety of cross-platform activations.

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Automakers buy the top in Toronto: Media Monitors

Meanwhile, the Government of Quebec returned to the top of the list in Montreal.

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OMD, Omnicom top COMvergence rankings

Billings covered in the final 2021 report were up 22% Canada-wide from the previous year.

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Connected TV reaches more of Gen X, but older demos watch the most

Numeris cross-platform data compared reach and hours viewed in both Ontario and Quebec.

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How are betting websites faring with Canadians?

Vividata’s spring survey finds Bet365 is the most popular, though provincial lottery sites beat out other competitors.

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How does context impact the attention an ad gets?

IAS and Tobii did an eye-tracking study to see how in-context ads performed on attention, brand favourability and purchase intent.

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QSRs jump to the top: Media Monitors

McDonald’s and Subway boosted their radio buys in both Toronto and Montreal.

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Canadian ad spending grew by 2% in May

The latest SMI report also show that trends in digital, TV and OOH are continuing through Q2.

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The Home Depot keeps up a big buy: Media Monitors

Meanwhile, Toyota, Bell and Virgin Plus all increased their radio spots.

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Digital continues to be the driving force in Canadian ad spend

Research by eMarketer and MiQ predicts it will double that of traditional platforms.

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Economic and societal uncertainty may dampen ad revenue momentum

Magna’s revised ad forecast still shows growth, both in Canada and globally, but has reined in expectations slightly.