Research

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Could Canada’s ad spend recovery be swifter than other countries?

SMI’s data shows that digital was barely down this quarter, and TV is faring better here than in other nations.

PrintDigitalNews

Newspaper reach, influence continues to drop

The bright spot is community news, where reach is still strong among all demos.

Retro TV

Sports ruled the summer, while U.S. nets perform well in Canada

A study of set top boxes revealed a fervent tuning in to sports, but Global ruled among Canadian national networks.

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Masked Singer, SNL stay on top: Numeris

While the same shows remained in the top positions, AMAs were notably lower after recent premiere weeks.

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SNL premiere draws record viewers, but Masked Singer prevails: Numeris

An historic SNL showing and a breakout week for The Masked Singer had viewers singing TV’s good graces.

retro radio

Toronto and Montreal see radio rebounds

Both cities saw increases from government and unions, home and hardware stores and more.

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What part can media agencies play in anti-racism?

MediaCom’s Kevin Johnson on why the issue is something media agencies can work to solve (and how).

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Reality rules, but one new scripted show cracks top five: Numeris

A Torontonian’s presence in AGT helped give it a boost in that market.

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Auto slows on Toronto radio, Montreal sees government uptick

Sleep Country made the biggest order in Toronto, but other brands in the cities had a sleepy week for different reasons.

Amazon

New study reveals Canadians like digital for deals, TV for influence

New research from IMI shows that as ecommerce increases, new expectations are emerging around ads.

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Has the pandemic made older Canadians more tech-savvy?

More are engaging in social media, as well as ecommerce, which is predicted to take in $59 billion in ad spend this year.

Amazon

The saving grace of 2020 ad spend? Ecommerce platforms

Tens of billions will go toward ads on Amazon and Alibaba next year as advertisers focus more on bottom-funnel metrics.

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With the Raptors out, Canada rallied behind the Emmys: Numeris

Meanwhile, Quebecers continued to tune into local favourites.

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Toyota and Shoppers top the Media Monitors radio charts

There were bigger radio buys in Toronto, with the top-seven advertisers each purchasing more than 1,000 ads.