Research
Ad spending in Canada is not taking as big of a hit as in the U.S.
The latest spending figures from SMI, however, show that more modest declines “shouldn’t be ignored.”
Nearly half of Canadians want more data privacy transparency from brands
The Gartner study also found the majority are concerned about the increasing sophistication of cyber attacks.
How do publishers and advertisers feel about the loss of cookies?
DoubleVerify’s research also found that contextual advertising and attention-based metrics will be vital in the year ahead.
Arima adds a new research and analytics leader
The synthetic data company has also extended it availability through Ipsos.
How often are kids watching linear TV?
MTM’s latest finds that while monthly viewing has stayed consistent, daily viewing is down considerably over the last two years.
The connected TV audience has tripled over the last two years
MTM’s latest data also found that Netflix’s popularity is slipping.
Roku gets half of connected TV ads in North America
Pixalate analysis found, however, that Amazon and Samsung are growing their shares at a rapid pace.
Airlines and insurance buy big in Ontario: AdEase Radio
Emirates, CAA, Superstore and Air Transat found some room to move up the rankings.
Magazines and newspapers still reach a vast majority of Canadians
Vividata’s spring update also finds that while people are spending more time with audio content, podcasting is taking a greater share from radio.
Google releases user-facing ad transparency hub
The Ads Transparency Center provides detailed info about any ad and the brand behind it.
How did the fall TV debuts impact Canadian viewing habits?
The latest Numeris report found primetime viewing grew by 20% in Ontario, with a 39% increase in Quebec.
The most popular messaging platforms for new Canadians
MTM’s latest report dives into the methods and apps newcomers use to stay connected to their countries of origin.
Programmatic spending on connected TV grows 41%, but ad fraud rate dips
Pixalate data also shows that Roku has a dominant share of spending on the growing platform.
Which stations are on top in Canada’s biggest radio markets?
David Bray dives into the market share data from the latest Numeris diary report.
