Research
Tim’s and Gov’t of Canada switch top spots: AdEase Radio
With 5,117 combined occurrences, the QSR ranked in almost all markets.
IAB Canada research study highlights effectiveness of in-store media
Almost half of Canadians say in-store ads capture their attention,
Subaru tops TV advertiser list with most occurrences: AdEase
QSRs, furniture stores, and TV/streaming services lead category spend.
Arima Unlimited rolls into the U.S.
The company’s just-released InstaPoll gives marketers a faster, less costly option for conducting surveys.
Canadians streamlining SVOD subs: MTM report
The new data shows that nearly three in 10 Canadian households depend only on online content sources.
RBC replaces Tim Hortons at the top of the ranking: AdEase TV
With 2,589 incidents, the bank placed first in Vancouver and Calgary, second in Toronto, and third in Montreal.
Ad spend on podcasts to exceed $5 billion in 2025: WARC report
However, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025.
Acast sales increase in North America
The podcast company’s financial report shows that 2024 net sales rose by 19%.
Tim Hortons reduces spend but stays ahead: AdEase TV
Subaru secured the second spot among the most active advertisers.
Which advertisers had the biggest presence during the Super Bowl?
Telecom services took the biggest share of ad time for the third consecutive year: AdEase
Spence Diamonds increases buy: AdEase radio
The jeweler scored 5,717 combined occurrences, 1,457 more than the previous radio buying week.
Spence Diamonds remains at the top of the AdEase radio ranking
The retailer recorded 4,260 combined occurrences during the week of Jan 27 to Feb 2.
Spence Diamonds ups radio spend while Subway pulls back
Rogers and Subaru are among the advertisers that moved the most on the AdEase ranking.
Creator ads on social networks drive results across the entire funnel: study
Snapchat’s latest report analyzes the impact that creator-brand partnerships have on shopping habits.
Canadians are moving to cheaper tech services: report
Nearly 1 in 3 Canadian households have reduced expenses by modifying or canceling some of their subscriptions.
