Research

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Auto show spends big: Media Monitors

Sunwing falls from the top spot in Toronto while Bell and CTV maintain the Montreal market.

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TikTok is on the rise in Canada, but penetration is still low

The short-form video app still has less penetration than niche platforms like Twitch and Tumblr.

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Has streaming actually changed the way we consume content?

More than half of Boomers binge-watch on a monthly basis, and Gen Z have the strongest preferences toward Crave.

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Super Bowl LIV the top draw: Numeris

The Masked Singer benefited from airing directly after the action, drawing a significant audience of its own.

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Advertising drives organic growth at Omnicom in Q4

The holding company’s advertising business grew by 5.1% for the quarter and 4.5% for the full year.

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Sunwing continues to fly high: Media Monitors

Travel services continue to spend big and dominate in both Toronto and Montreal.

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The new way Dentsu is looking at audiences

Isobar’s Charlie Almond breaks down the four new consumer categories it’s determined – and how brands can tap their mindsets.

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Are trust issues moving Canadians to paid models?

A new study by GroupM shows that many Canadians are vigilant about their data, and some are willing to pay to go ad-free as a result.

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Netflix has a hold on French Canada; Comedy rules for podcasts

The Media Technology Monitor’s latest report offers a glimpse into how Canadians are engaging with the newest kinds of media.

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Organic growth down in 2019 for Publicis

The acquisition of Epsilon gave Publicis an overall lift in revenue, and Canada also posted organic growth.

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Station 19 debuts at the top: Numeris

The Grey’s Anatomy spinoff drew the bulk of Canadian viewers, however the Grammy Awards topped most markets.

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Sunwing flies back up the charts: Media Monitors

The Ontario Medical Association spends in Toronto while Sunwing increases its presence in both markets.

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Programmatic concerns shift from fraud to audience

Integrated Ad Sciences’ new Industry Pulse Report indicates that the biggest concern for digital advertisers is ensuring their targets are hit.

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Televisions still have higher penetration than smartphones: study

Plus, voice is now used by more than a quarter of Canadians, but e-sports and wearables remain niche.

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Dentsu dials back ad spend predictions slightly

The company’s Media Brands president Hisham Ghostine on where Canada’s strengths and weaknesses lie.