Research

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Social investment to continue its uptick

The latest Digital Pulse study also goes deep on which platforms seem to be seeing the most impact from in-housing.

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Blue Bloods jumps to the top: Numeris

The CTV police procedural leapt ahead of several top shows on Global.

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McDonald’s jumps to the top: Media Monitors

The QSR, as well as Bell, are once again the most active radio advertisers in Toronto as things in Montreal remain relatively unchanged.

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Infrastructure impacts how Indigenous people in the north use media

MTM oversampled a group that is usually overlooked by many other surveys of media and technology habits.

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Is ad spending out of line with consumption habits?

Analysis from WARC suggests advertisers are spending too much on social and TV and not enough on podcasts and news sites.

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Toyota takes over the top in Toronto: Media Monitors

Meanwhile, Virgin Plus is the only new face among a number of radio stalwarts in Montreal.

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The subtle differences between English and French media habits

Vividata research finds BIPOC, in particular, are more likely to be magazine and newspaper readers in Quebec.

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CSI: Vegas gets a big debut: Numeris

The fifth installment in the drama series was the first of the fall season to top two million viewers.

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How does TV fandom translate into digital behaviour?

MTM dives into how Canadian TV viewers interact with their favourite shows and cast members online.

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Automakers buy big in Montreal: Media Monitors

Meanwhile, Bell holds on to its spot as the most active radio advertiser in Toronto.

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Industry efforts are putting a big dent in brand safety risk

IAS’ first half report also finds that the burgeoning connected TV category is also delivering high viewability.

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Digital ad spend is now 35% higher than TV

SMI’s look at spending in Q2 2021 shows Canada is now recovering faster than all other English markets.

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Streaming TV passes a ‘tipping point’

A new report from Roku and NRG also find parents are particularly interested in ad-supported options.