Research

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America’s Got Talent and sports on top: Numeris

While AGT nabbed the top single-day viewing totals, Stanley Cup Finals and quarter final soccer grabbed a lot of attention.

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Goodfood takes back the top: Media Monitors

Despite losing the number one ranking, lotteries stayed strong in Toronto, along with the insurance category, which increased its radio play in Montreal as well.

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Canadian ad spend one of the fastest growing in 2021: report

Dentsu’s Global Ad Spend Forecast report indicates an impending recovery for the Canadian ad market, and continued growth into 2022 driven by digital.

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Technology’s role in post-pandemic retail shopping: study

The study also calls out opportunity around branded social content and the channel’s ability to facilitate discoverability in Canada.

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America’s Got Talent stays on top: Numeris

TVA programming dominated French Canadian viewing and the return of HGTV’s Island of Bryan proved popular nationwide.

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OLG bets on radio in Toronto: Media Monitors

QSRs and financial institutions maintained a strong showing in both radio markets, despite dips in play counts week-over-week.

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What should Canada Day marketing look like in 2021?

What consumers feel is appropriate for brands, and the general sentiment that has been circulating in marketing departments.

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America’s Got Talent takes the top: Numeris

But an eclectic mix of programming rounded out the rest of the TV rankings for the week.

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Report paints a post-pandemic picture

Vividata’s latest report takes a look at how COVID-19 has impacted consumer behaviour, and how it may affect things moving forward.

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Radio’s big spenders are relatively unchanged: Media Monitors

However, QSRs, automakers and the Real Canadian Superstore reported stronger radio buys.

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Newcomers to Canada consume a lot of media: study

A multichannel, multilingual approach is key to reaching the new market segment.

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Season finales lead the pack: Numeris

NHL hockey viewership declined but remained a top performer, with Euro 2020 games stepping up in some markets.

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Provincial governments keep investing in radio: Media Monitors

While the Quebec government maintains its longstanding lead in the Montreal market, Ontario’s provincial government is coming on strong in Toronto.

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COMMB launches new monthly Insights Report

The new OOH report measures consumer traffic resurgence across over 17 markets compared to the same time period in 2019.

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P&G commits to privacy and cross-platform transparency

Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.