Research
Auto show spends big: Media Monitors
Sunwing falls from the top spot in Toronto while Bell and CTV maintain the Montreal market.
TikTok is on the rise in Canada, but penetration is still low
The short-form video app still has less penetration than niche platforms like Twitch and Tumblr.
Has streaming actually changed the way we consume content?
More than half of Boomers binge-watch on a monthly basis, and Gen Z have the strongest preferences toward Crave.
Super Bowl LIV the top draw: Numeris
The Masked Singer benefited from airing directly after the action, drawing a significant audience of its own.
Advertising drives organic growth at Omnicom in Q4
The holding company’s advertising business grew by 5.1% for the quarter and 4.5% for the full year.
Sunwing continues to fly high: Media Monitors
Travel services continue to spend big and dominate in both Toronto and Montreal.
The new way Dentsu is looking at audiences
Isobar’s Charlie Almond breaks down the four new consumer categories it’s determined – and how brands can tap their mindsets.
Are trust issues moving Canadians to paid models?
A new study by GroupM shows that many Canadians are vigilant about their data, and some are willing to pay to go ad-free as a result.
Netflix has a hold on French Canada; Comedy rules for podcasts
The Media Technology Monitor’s latest report offers a glimpse into how Canadians are engaging with the newest kinds of media.
Organic growth down in 2019 for Publicis
The acquisition of Epsilon gave Publicis an overall lift in revenue, and Canada also posted organic growth.
Station 19 debuts at the top: Numeris
The Grey’s Anatomy spinoff drew the bulk of Canadian viewers, however the Grammy Awards topped most markets.
Sunwing flies back up the charts: Media Monitors
The Ontario Medical Association spends in Toronto while Sunwing increases its presence in both markets.
Programmatic concerns shift from fraud to audience
Integrated Ad Sciences’ new Industry Pulse Report indicates that the biggest concern for digital advertisers is ensuring their targets are hit.
Televisions still have higher penetration than smartphones: study
Plus, voice is now used by more than a quarter of Canadians, but e-sports and wearables remain niche.
Dentsu dials back ad spend predictions slightly
The company’s Media Brands president Hisham Ghostine on where Canada’s strengths and weaknesses lie.
- Many brands are still spending on media. Here’s how they’re changing it up
- As media layoffs continue, Canadian government appoints new board
- Ad recession imminent, but CPG could stay strong: report
- How Canadians are spending their isolation time online
- COVID-19 likely to hit agency results, say IPG and Publicis
