Research
What categories drove a surge in radio buying?
Turns out, there’s been activity pretty much across the board – in both Toronto and Montreal.
Big Brother stays on top, Raptors climb: Numeris
While America’s Got Talent didn’t crack the top three, it continued to boast improved numbers.
Which radio stations made gains during lockdown?
Bray & Partners’ David Bray provides the latest look at the major markets’ PPM ratings.
Canada’s ad market among the hardest hit by COVID
Despite an “astonishing” Q2, signs show that improvement is on the horizon.
Big Brother, AGT both make gains: Numeris
America’s Got Talent climbed back to the top, but Big Brother is nipping at its heels.
Bedding, food and furniture take off on radio in Toronto: Media Monitors
Meanwhile, in Montreal, department stores, home furnishings and cable began to rise back up.
How many big spenders play the field?
A new RECMA report breaks down who the biggest advertisers spend their money with.
Overall entertainment and media revenue to fall by 6%
A new study by PwC says it could take advertising figures three years to get to 2019 levels.
AGT and Big Brother battle for the top: Numeris
America’s Got Talent climbed back to the top, but Big Brother is nipping at its heels.
Teachers out-spend Ontario gov on radio in Toronto: Media Monitors
Meanwhile, auto sectors and QSRs saw big boosts, while finance slipped.
Programmatic spend recovering, but some brands still shying away
Some of the biggest spenders are in education, entertainment, professional services, tech, home furnishings and finance.
What are the new long-term media habits of COVID?
Video is a big winner, while podcasts and esports continue to attract a niche audience.
As VPN usage surges, will Canadian advertisers lose out?
Canadian YouTube viewers aren’t always viewing local ads, and U.S. advertisers are sometimes wasting dollars on non-U.S. viewers.
TV is dominant for news in the time of COVID: study
Francophones also saw a noted surge in specialty news channel consumption.
What radio categories have come back in Montreal?
Government and unions have given radio a boost, but some categories – like restaurants and night clubs – are largely absent.
