Research

micheile-henderson-uxqqL1KpYLo-unsplash

What categories drove a surge in radio buying?

Turns out, there’s been activity pretty much across the board – in both Toronto and Montreal.

Julie

Big Brother stays on top, Raptors climb: Numeris

While America’s Got Talent didn’t crack the top three, it continued to boast improved numbers.

StatsRadio Motion Design Studio

Which radio stations made gains during lockdown?

Bray & Partners’ David Bray provides the latest look at the major markets’ PPM ratings.

Screen Shot 2020-09-09 at 9.12.17 PM

Canada’s ad market among the hardest hit by COVID

Despite an “astonishing” Q2, signs show that improvement is on the horizon.

Julie

Big Brother, AGT both make gains: Numeris

America’s Got Talent climbed back to the top, but Big Brother is nipping at its heels.

sarah-youthed-xuCAjtL2dcg-unsplash

Bedding, food and furniture take off on radio in Toronto: Media Monitors

Meanwhile, in Montreal, department stores, home furnishings and cable began to rise back up.

PG_imageAugust2016

How many big spenders play the field?

A new RECMA report breaks down who the biggest advertisers spend their money with.

phillip-goldsberry-CtV2fhyHj6I-unsplash

Overall entertainment and media revenue to fall by 6%

A new study by PwC says it could take advertising figures three years to get to 2019 levels.

AGT

AGT and Big Brother battle for the top: Numeris

America’s Got Talent climbed back to the top, but Big Brother is nipping at its heels.

element5-digital-OyCl7Y4y0Bk-unsplash

Teachers out-spend Ontario gov on radio in Toronto: Media Monitors

Meanwhile, auto sectors and QSRs saw big boosts, while finance slipped.

nordwood-themes-q8U1YgBaRQk-unsplash

Programmatic spend recovering, but some brands still shying away

Some of the biggest spenders are in education, entertainment, professional services, tech, home furnishings and finance.

xps-Qrjx2nTBHVo-unsplash

What are the new long-term media habits of COVID?

Video is a big winner, while podcasts and esports continue to attract a niche audience.

szabo-viktor-UfseYCHvIH0-unsplash

As VPN usage surges, will Canadian advertisers lose out?

Canadian YouTube viewers aren’t always viewing local ads, and U.S. advertisers are sometimes wasting dollars on non-U.S. viewers.

tvshutterstock-623x350

TV is dominant for news in the time of COVID: study

Francophones also saw a noted surge in specialty news channel consumption.

marc-olivier-jodoin-qIoF5XHs_Cs-unsplash

What radio categories have come back in Montreal?

Government and unions have given radio a boost, but some categories – like restaurants and night clubs – are largely absent.