Research
Newspaper reach, influence continues to drop
The bright spot is community news, where reach is still strong among all demos.
Sports ruled the summer, while U.S. nets perform well in Canada
A study of set top boxes revealed a fervent tuning in to sports, but Global ruled among Canadian national networks.
Masked Singer, SNL stay on top: Numeris
While the same shows remained in the top positions, AMAs were notably lower after recent premiere weeks.
SNL premiere draws record viewers, but Masked Singer prevails: Numeris
An historic SNL showing and a breakout week for The Masked Singer had viewers singing TV’s good graces.
Toronto and Montreal see radio rebounds
Both cities saw increases from government and unions, home and hardware stores and more.
What part can media agencies play in anti-racism?
MediaCom’s Kevin Johnson on why the issue is something media agencies can work to solve (and how).
Reality rules, but one new scripted show cracks top five: Numeris
A Torontonian’s presence in AGT helped give it a boost in that market.
Auto slows on Toronto radio, Montreal sees government uptick
Sleep Country made the biggest order in Toronto, but other brands in the cities had a sleepy week for different reasons.
New study reveals Canadians like digital for deals, TV for influence
New research from IMI shows that as ecommerce increases, new expectations are emerging around ads.
Has the pandemic made older Canadians more tech-savvy?
More are engaging in social media, as well as ecommerce, which is predicted to take in $59 billion in ad spend this year.
The saving grace of 2020 ad spend? Ecommerce platforms
Tens of billions will go toward ads on Amazon and Alibaba next year as advertisers focus more on bottom-funnel metrics.
With the Raptors out, Canada rallied behind the Emmys: Numeris
Meanwhile, Quebecers continued to tune into local favourites.
Which media agency group controls the most auto spend?
Two holding cos clearly lead the way when it comes to managing auto brand spend, while independents are performing well on a regional level.
Toyota and Shoppers top the Media Monitors radio charts
There were bigger radio buys in Toronto, with the top-seven advertisers each purchasing more than 1,000 ads.
It’s time for brands to look closer at women’s sports
Passionate fans of women’s sports say that more coverage is needed for pro sports leagues to reach their full potential.
