Research

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Canadians are on TikTok more than ever: study

The platform supplanted Facebook usage and is trending to stay that way post pandemic.

Copied from Playback - shutterstock_Quarterly report

Zenith forecasts FMCG ad spend will bounce back

FMCG food and drink brands expected to increase their ad spend on digital channels by 7% a year over the next two years.

The Rookie CTV

The Rookie returns to the top: Numeris

CTV programming continued to dominated the TV rankings nationally, alongside strong NHL hockey viewership.

Hyundai Auto Canada Corp--Hyundai Campaign Reveals True Love is

Car brands continue to grow their radio buys: Media Monitors

Government advertisers also maintain strong play counts as well across the board.

digital trends

A Canadian POV on global digital trends

UM’s Dennis Truong explains how four forces could take shape in Canada and the implications for media planners and buyers.

OKIERIETE ONAODOWAN, CHANDRA WILSON

Station 19 takes the top TV spot: Numeris

The Grey’s spin-off took the lead after more than a year, while police and medical dramas dominated most markets.

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Numeris’ holistic approach to audio measurement

The company is expected to announce a new streaming partner in the coming weeks.

retro radio

Governments take top spots in Toronto and Montreal: Media Monitors

Auto advertisers also increased their play counts significantly in both markets.

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Global ad fraud rates improving: report

Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.

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Twenty percent of Canadian adults have used food delivery services: study

Vividata’s latest report ranks Skip The Dishes as the most popular service, followed by UberEATS and DoorDash.

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CTV continues to dominate national viewership: Numeris

The channel’s medical dramas and police procedurals continue to resonate.

data stream

Abacus Growth launches measurement tool based on client data

The new tool shields clients from a reliance on cookies and pixels while informing on attribution and ROAS.

assisted commerce

Future Focus 2021 and the age of assisted commerce: report

iProspect’s latest report highlights the coming-of-age of assisted commerce and how it benefits brand advertising.

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Latest database examines on- and offline behaviour during COVID-19

Vividata’s SCC Metrica Fusion Database combines consumer survey data and passive digital measurement analysis.

gooddoctor

CTV sweeps top five national TV rankings: Numeris

Police and hospital dramas, along with NHL hockey, stay popular in most markets.