Research
McDonald’s, Tims keep ad buys stable: AdEase
There was relatively little change at the top of the major TV markets.
McDonald’s, Tims and Noovo buy big on TV: AdEase
QSRs remain the biggest ad buying group across Canada’s major markets.
Broadcaster VOD ads grab more attention than other digital platforms
Research from Global TV Group shows that commonly held ideas about digital video ads might not be true for broadcaster-owned streamers.
Crave subscribers are the most likely to binge-watch
Media Technology Monitor finds that more than half of Canadians binge-watch on a monthly basis.
McDonald’s once again buys the top on TV: AdEase
QSRs also held on to their spot as the most active advertiser category.
Several automakers begin new radio pushes: AdEase
Toyota, Honda and Mazda began new campaigns, while Ford and Subaru maintained buys from recent weeks.
Diverse communities are more active with online video
Vividata’s latest survey looks at the media habits of Black, Chinese and South Asian Canadians.
Spence Diamonds buys big in multiple markets: AdEase
Shoppers Drug Mart, CTV and McDonald’s were also major advertisers in Canada’s biggest radio markets.
How to best reach gambling audiences along their consumer journey
Mediabrands research looked at which tactics best connected with users pre- and post-registration.
What is the best way to reach people watching streaming TV?
Two reports from Magnite and Samsung dive into consumer behaviour with streaming platforms, and the ideal budget to plan for.
QSRs continue their strong TV buys: AdEase
Breakfast options and value-focused menus are getting the bulk of the ad focus.
Governments continue to buy big on the radio: AdEase
Tourism boards and lottery corps also had a significant presence across markets.
QSRs top TV ad buying for another week: AdEase
McDonald’s and Wendy’s continue to lead the charge for the category.
How many kids in Canada are connecting with video games?
The latest MTM Jr. report finds that esports is less popular than gameplay streaming among kids and teens.
December brought a major chill to Canadian ad spending
SMI’s latest figures found declines across most channels, as well as with Canadian-owned media companies.
