Research
Albertans over-index on owning new tech, while Montrealers lag behind
Media Technology Monitor’s regional studies look at game console, smartphone and connected TV ownership across Canada.
Travel brands continue big radio buys: AdEase
From tourism boards to travel agencies to airlines, advertisers are looking to capture Canadians making their vacation plans.
Newspapers and magazines still have broad audiences in Canada
Vividata finds the elusive Gen Z demographic is also a big fan of printed content.
Streaming, connected TV ownership continues to rise
Vividata’s winter study also finds which services and channels are tops with both streaming and traditional TV viewers.
Which advertisers get the most brand lift from TV ads?
A study by ThinkTV found QSRs, automakers and financial brands got a boost in some hard-to-move metrics.
Ontario Tourism buys the top spot in Toronto: Media Monitors
Meanwhile, the Government of Quebec returned to the top in Montreal.
Which 2023 consumer trends will impact how you reach consumers
From automation to cutting screen time to reaching Gen Z, Euromonitor details the behavioural changes to expect this year.
QSRs dominated radio and TV ad buying in 2022
Adease’s summary of 2022 ad buying also found that governments, mobile carriers, furniture stores and streaming services bought big on broadcast channels.
Subway buys the top in Toronto: Media Monitors
Meanwhile, iHeartRadio boosted its buy in Montreal.
How do Indigenous people in Canada consume media?
MTM research finds that a younger population relies more heavily on digital platforms than other Canadians.
What are Canadians actually watching on connected TV?
Horizon Media and Blue Ant researched the genre and ad preferences of viewers that have already adopted the buzzy platform.
GroupM signs on for Vividata’s SCC/Digital Database
The agency group and its clients will have access to survey and behaviour data from more than 42,000 respondents.
Alliance for Audited Media and BPA Worldwide agree to merge
The two auditing organizations hope to combine their expertise to provide an inclusive set of transparency and accountability services.
Nearly half of Gen Z believes social media has a negative impact on mental health
The latest survey from Mintel points to the potential for “radical behaviour shifts” away from social platforms.
Which radio stations are tops in Canada’s mid-sized markets?
Radio One has the biggest share in five cities, but a mix of stations among different demos.
