Research
Digital audio and strong agency partnerships are growing priorities for marketers
The annual Digital Marketing Pulse survey from Ipsos and the CMA finds a reversal in trends from recent years.
Media spending fell in October, but recession might not be entirely to blame
However, SMI’s latest data also shows that many big advertiser categories have cut investment across platforms.
Talk radio is tops in Canada’s biggest radio markets
David Bray dives into the latest Numeris book to see which stations are most popular in Toronto, Montreal, Edmonton, Calgary and Vancouver.
Wine Rack buys the top in Toronto: Media Monitors
Meanwhile, the Government of Quebec re-took the top spot in Montreal.
Canada’s ad market expected to top $20 billion this year
Despite lowering its forecast from June, Magna still expects growth to continue into 2023.
Retail media and connected TV will help defend against ad declines in 2023
GroupM’s forecast also finds that, in Canada, linear TV is still on a growth trajectory.
Which KPIs are being impacted by the post-cookie transition?
Brand safety and lift are seeing big dips, but advertisers measuring reach and engagement are feeling more secure.
Canadians are seeking out queer media, regardless of their identity
A WPP report went deep on the platforms and kinds of content 2SLGTBQ+ people are engaging with.
Toyota buys the top in Toronto radio: Media Monitors
Meanwhile Virgin Plus takes the top spot in Montreal.
Canadians still trust established news media the most
The third annual Kaiser & Partners survey reveals media consumption patterns.
CAA tops radio buying for the second week: Media Monitors
Bell also held on to its top spot in Montreal.
An overwhelming 83% of Canadian internet users have a Facebook account
A new Leger and Ressac study sheds light on Canadians’ online activities.
Newcomers to Canada are less likely to own TVs
Virtually all newcomers, however, do own a smartphone.
Too many apps have no detectable privacy policy
Pixalate releases its Q3 2022 Missing Privacy Policy Report.
Leger acquires CPG specialized U.S. market research company
Together the companies will create panels of consumers whose behaviors they can follow over the years.
