Research
MTM: Canadian newcomers seeking jobs online, pursuing degrees
MTM’s report found younger newcomers are more than twice as likely to enroll in university than college.
Government of Canada stays at the top with IKEA trailing behind: AdEase Radio
Rounding out the top five for the week were BCE, Subway and Desjardins Group.
What sustainable advertising looks like in an AI-enabled world
According to an MIT report, the computational power required to train generative AI models leads to increased carbon dioxide emissions.
People Moves: Salt XC names new head of sponsorship
Meanwhile, a veteran of Bell Media’s partnerships is promoted and Vividata makes two C-level promotions.
McDonald’s leads, Government of Canada takes second: AdEase TV
Both boosted their ad buy compared to the previous buying week.
WPP tops WARC Media 100 list
Three Canadian agencies ranked in the top 25 on the Media List.
Government of Canada overtakes McDonald’s in radio ad buy
Subway took second place with 5,696 occurrences, according to AdEase’s March 10 to 16 report.
Why major events call for cross-platform campaigns
On short-form video platforms, repurposed TV ads work better than creator-led ads: Study
Interprovincial Lottery Corporation pushes Subaru into second place: AdEase TV
With 1,928 occurrences, the company landed first in Toronto, second in Montreal and fourth in Vancouver.
McDonald’s surpasses Tim Hortons in radio ad buy: AdEase
Subway came in as the second most active advertiser, followed by BCE.
Broadsign and Scope3 look to make DOOH emissions data more precise
The partnership gives sustainability-minded media buyers access to carbon insights for over a million screens worldwide.
Tim’s and Gov’t of Canada switch top spots: AdEase Radio
With 5,117 combined occurrences, the QSR ranked in almost all markets.
IAB Canada research study highlights effectiveness of in-store media
Almost half of Canadians say in-store ads capture their attention,
Subaru tops TV advertiser list with most occurrences: AdEase
QSRs, furniture stores, and TV/streaming services lead category spend.
Arima Unlimited rolls into the U.S.
The company’s just-released InstaPoll gives marketers a faster, less costly option for conducting surveys.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- KitKat Canada urging Gen Z to take a break (from their phones)
