Research

More Canadian youth are watching TV in their second language
According to a new MTM report, about 30% of English-speaking respondents in the Atlantic region consume content in French.

Canadians trust brand employees over influencers: report
The the Leger DGTL 2025 study covers social media behaviours and preferences of different generational cohorts.

What the rise of video podcasts means for advertisers
Experts weigh in on the evolution from an audio-only medium to a multimedia experience.

Magna reveals ad forecast for 2025, highlights search growth
The research company’s latest report records market growth of 8.4% this year.