Research
Canadians streamlining SVOD subs: MTM report
The new data shows that nearly three in 10 Canadian households depend only on online content sources.
RBC replaces Tim Hortons at the top of the ranking: AdEase TV
With 2,589 incidents, the bank placed first in Vancouver and Calgary, second in Toronto, and third in Montreal.
Ad spend on podcasts to exceed $5 billion in 2025: WARC report
However, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025.
Acast sales increase in North America
The podcast company’s financial report shows that 2024 net sales rose by 19%.
Tim Hortons reduces spend but stays ahead: AdEase TV
Subaru secured the second spot among the most active advertisers.
Which advertisers had the biggest presence during the Super Bowl?
Telecom services took the biggest share of ad time for the third consecutive year: AdEase
Spence Diamonds increases buy: AdEase radio
The jeweler scored 5,717 combined occurrences, 1,457 more than the previous radio buying week.
Spence Diamonds remains at the top of the AdEase radio ranking
The retailer recorded 4,260 combined occurrences during the week of Jan 27 to Feb 2.
Spence Diamonds ups radio spend while Subway pulls back
Rogers and Subaru are among the advertisers that moved the most on the AdEase ranking.
Creator ads on social networks drive results across the entire funnel: study
Snapchat’s latest report analyzes the impact that creator-brand partnerships have on shopping habits.
Canadians are moving to cheaper tech services: report
Nearly 1 in 3 Canadian households have reduced expenses by modifying or canceling some of their subscriptions.
Crave TV moves to the top spot on AdEse TV
With 2,028 combined occurrences, the streamer landed first in Montreal and second in Toronto.
Subway restaurants tops AdEase radio ranking
QSRs, local government, and dine-in restaurants and bars are the highest-spending groups of the week.
2025 Edelman Trust Barometer shows a less-than-hopeful generation
Only 21% of Canadians feel like the next generation will be better off.
WARC forecasts 10% increase in global ad spend this year
The company’s latest report highlights trends in media planning and advertising investments.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- KitKat Canada urging Gen Z to take a break (from their phones)
