Research
CTV ads drive almost two-thirds of gamers’ purchase decisions
New LG research also shows that over a third of gamers age 18 to 34 are heavy gamers, playing more than twice a week.
Deadpool and Wolverine, Trump and Harris topped YouTube content
The year also saw an upsurge in content creators from Quebec taking to the platform.
Tim Hortons takes the top spot on TV, followed by Leon’s
Coca-Cola was the advertiser that moved up the most in the Vancouver and Calgary rankings, according to AdEase.
Beauty, sports and travel among most popular content on Snap this year
Location and movie discovery has also become a common activity on the platform, according to its annual report.
More than 1 in 5 Canadians watch FAST channels: Report
According to MTM’s latest study, the most popular platform is Pluto TV, which is used by nearly a quarter of FAST viewers.
GroupM releases positive This Year Next Year report
Both linear and streaming TV will grow 6% next year, while retail media will see double-digit growth for the next two years.
Spence Diamonds and Shoppers take the top spots: AdEase Radio
QSRs and dine-in restaurants are among the highest-spending groups of the week.
Majority of podcast listeners are growing tired of high ad recurrence
The Signal Hill study also found that more than six in 10 listeners have taken some action after listening to an ad.
From Castlecore to pickles, Pinterest unveils growing consumer trends
Based on search data from millions of users, the report gives heads up on what will drive culture in 2025.
Media budgets in 2025, according to industry leaders
Execs weigh in on what to expect for ad spending in the new year.
Leon’s Furniture ups TV spend, Crave pulls back
AdEase shows that the retailer scored 3,919 combined occurrences, topping all markets except Montreal.
FGL increases spend and takes the lead in AdEase Radio
Spence Diamonds ranks as the second most active advertiser, followed by Shoppers Drug Mart.
Crave boosts its buy and leads AdEase TV ranking
Leon’s Furniture and McDonald’s also increased their spend compared to last week.
Spence Diamonds tops AdEase radio ranking
McDonald’s, which had dominated the airwaves over the past few weeks, did not appear on the list.
The Brick moves to the top, McDonald’s remains in second place: AdEase TV
In the week of Nov. 11 to 17, the retail notched up 2,108 combined incidences.
