Social
NewFronts 2025: Meta tests ad tools on Instagram, Facebook and Threads
The announcement follows a surge in Reels engagement over the last year, the platform says.
NewFronts 2025: YouTube puts the spotlight on creators
YouTube will also be bringing partnership ads to Display & Video 360.
NewFronts 2025: Snap welcomes brands into Sponsored Chat
The social media platform also unveiled Promoted Places, which allows brands to appear on the Snap Map with highlighted locations.
The SDP partners with SportChek to broadcast from Maple Leaf Square
The NHL playoff collaboration was developed by Rogue Sports, SDPN’s sponsorship sales partner.
NewFronts 2025: LinkedIn evolves into a B2B streaming hub
The social media company’s shift was informed by a survey that found 71% of B2B buyers are millennials or Gen Z.
Canadian NHL partners activate to engage fans during Stanley Cup Playoffs
Plus, Tim Hortons is featuring players Nathan McKinnon and Sidney Crosby in its “Retrospective Rookie Card” campaign.
Wise expands media mix for second phase of Canadian campaign
The brand is upping its spend on OOH and is testing a cricket-focused platform to reach out to immigrants.
Tinder adopts OpenAI voice tech to attract more singles
‘The Game Game’ helps generate playful scenarios, interpret user responses into scores and create shareable summaries.
Meta apps reach 5% YoY increase in ad impressions for Q3
Daily active people using Meta’s family of apps – Facebook, Messenger, Instagram and WhatsApp – was an average of 3.43 billion for March 2025.
Snap’s Q1 marks milestone for monthly active users
The tech company also saw 14% revenue growth year-over-year
The CCCE’s new media mix reflects push for caregiver advocacy
The campaign, launched in collaboration with Pilot PMR, calls on federal government to adopt national strategy.
Meta launches test of ads in Threads feed
Fast food chain Wendy’s and the GroupM agency are a part of early testing.
Samsung Ads launches interactive ad format
Creative Canvas allows brands to craft ads with QR codes and vertical videos.
OMG consolidates global influencer expertise under Creo banner
The integration is a response to the fragmentation of the influencer market segment, OMG says.
Zuckerberg denies monopoly with Instagram, WhatsApp purchase
The FTC is expected to call Meta current and former executives as well as those from rival companies to testify.
