Social

KitKat Canada urging Gen Z to take a break (from their phones)

The national, digital-first campaign rewards a reduction in screen time with free bars.

Reddit takes aim at e-commerce with enhanced ad tools

The social network is targeting high-intent shoppers with optimized ads and improved diagnostics.

U.S. opens investigation into X’s lawsuit over ad boycott

Elon Musk is accusing brands such as Nestlé, Pinterest, Twitch and Shell of violating antitrust laws.

Discover Halifax’s audio campaign targets stressed out urban professionals

‘Sounds Like You Need Halifax’ repositions travel marketing as a sensory wellness intervention.

Amazon boosts media buy, adds WeTransfer to the mix

The company intends to be the go-to advertising partner for marketers looking to achieve full-funnel goals.

Vividata breaks down ad influence across media platforms

Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.

Upfronts 2025: YouTube touts AI integration, growing NFL partnership

The streamer also emphasized the influence of creators and demonstrated its impact on culture.

Macy Murdoch meets Roblox metaverse with in-game activation

The Shaftesbury-led branded integration coincided with the premiere of the second season of the series.

Why DQ Canada is betting on Twitch to celebrate its anniversary

The brand intends to modernize its media plan to remain relevant among younger audiences.

NewFronts 2025: Meta tests ad tools on Instagram, Facebook, Threads

The announcement follows a surge in Reels engagement over the last year, the platform says.

NewFronts 2025: YouTube puts the spotlight on creators

YouTube will also be bringing partnership ads to Display & Video 360.

NewFronts 2025: Snap welcomes brands into Sponsored Chat

The social media platform also unveiled Promoted Places, which allows brands to appear on the Snap Map with highlighted locations.

The SDP partners with SportChek to broadcast from Maple Leaf Square

The NHL playoff collaboration was developed by Rogue Sports, SDPN’s sponsorship sales partner.

NewFronts 2025: LinkedIn evolves into a B2B streaming hub

The social media company’s shift was informed by a survey that found 71% of B2B buyers are millennials or Gen Z.

Canadian NHL partners activate to engage fans during Stanley Cup Playoffs

Plus, Tim Hortons is featuring players Nathan McKinnon and Sidney Crosby in its “Retrospective Rookie Card” campaign.