Social
Skittles takes its rainbow to Pride with social and OOH
The CPG brand’s latest campaign involves TikTok, tattoos and the restoration of rainbow crosswalks.
Spotted: Astro shouts ‘Welcome, eh!’
Passengers flying into Toronto Pearson Airport are getting a uniquely Canadian greeting.
Behind the Buy: Social pushes Giuseppe ‘Practice with a Pro’ nationwide
The campaign represents the brand’s largest social media and influencer effort in Canada to date.
Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
The activation builds on previous initiatives to bring the brand’s promotions to life through shareable experiences on social media.
Industry News: MediaTonik signs Golf Le Monde
Meanwhile, Blue Ant adds a FAST channel to Roku in Canada and WhatsApp adds discoverability features.
Egale goes big on digital and interactive in its latest campaign
Posters that trigger videos and a geo-targeted audio tour are combined with print, TV and social.
Behind the Buy: Dove Men+Care uses LinkedIn and influencers to reach dads
The brand aims to celebrate fatherhood by highlighting it in a professional environment.
TikTok introduces AI-powered tools and upgraded features for advertisers
‘Branded destinations’ in search and a UGC library among the platform’s new tools announced at Toronto summit.
Magna revises 2025 Canadian ad sales outlook
Digital-pure players are expected to account for 3/4 of all Canadian ad sales this year.
VaynerMedia Canada wins Peller social business
Portfolio of beverages will be promoted through tailored content on a new social handle called SiptheNorth.
PC expands beyond loyal customer base with Bookable Backyards activation
The brand is targeting young, urban consumers with an immersive, experiential activation in Toronto and Vancouver.
Spotted! Skip and PetSmart promote partnership via activation, social and TV
The collab entices pet parents via petfluencers and treats on wheels
DQ Canada chirps back at Marchand after Panthers player’s viral moment
Playoff campaign in Edmonton was a way to ‘join the conversation’ and connect with fans in real time.
Magnum launches Canadian Grand Prix activation to grow its Instagram footprint
The Unilever Canada brand invited F1 race-week revelers to record their own social media post.
Oikos Pro brings NHL playoffs into the gym
The Danone Canada brand launched a made-for-social activation that recreated the atmosphere of the Stanley Cup finals.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
