Social
ICYMI: Snapchat lets a news company sell its ads
Plus, Global will air Meghan and Harry’s Oprah interview and Jack Link’s signs an esports sponsorship.
Mude keeps its media plan nimble for Canadian launch
The Irish health beverage startup is focusing on dynamic digital and OOH that will help it identify and respond to local demand.
Pinterest introduces new video units and measurement tools
The social platform also unveiled research about its “new generation” of users in Canada.
HelloFresh becomes official meal kit of the Montreal Canadiens
The brand’s first team sponsorship will include special offers for Habs fans and a content series.
Canada Goose supports new NBA partnership with first foray into TV
As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.
Corus’ influencer studio grows into new verticals
Kin adds to its roster of creators, namely in categories like entrepreneurship, parenting and home and DIY.
Instagram launches group livestreams
Live Rooms are the latest feature on the platform’s streaming option, drawing comparisons to Clubhouse.
Twitter and So.da start a new social ecomm project
Corus’ digital agency builds on a branded content partnership after finding that it helped drive lower-funnel metrics.
The numbers behind TikTok’s content safety efforts
The platform’s latest transparency report shows how many videos it removed for violating its guidelines.
Four new sponsors join Big Brother Canada
Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.
Sportsnet and Canada Basketball partner beyond the broadcast
New events and original content creation will shine a brighter light on basketball in Canada.
TikTok integrates with Shopify and expands ad solutions in Canada
The growing social platform has added features like ecommerce retargeting and a self-serve ad manager.
Tech and media organizations form coalition to combat content fraud
Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.
Rogers names partners getting free ad space through “All In”
The new equity-focused CSR initiative provides free ad and creative services across all of Roger’s channels.
What’s on the horizon for Twitter Spaces and Clubhouse?
Even though traditional ad buying has not yet come to the live audio chat platforms, media buyers see the potential.
