Social
Meta faces potential breakup in U.S. antitrust trial
Zuckerberg takes the stand to refute claims of orchestrating a monopoly.
Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’
Fuse led the media buying, which included DOOH, social networks and news media.
Spotted! Reese’s taps a Québec tradition to build a sugar shack
The initiative builds on the brand’s previous efforts to promote Big Cup with Caramel during National Caramel Day.
Positive social media environments deliver positive ad responses: study
Magna’s research data used biometric sensors and eye tracking technology to assess people’s emotional responses.
Rona boosts media spend for ‘half-ass’ campaign
The new spot, devised by Courage, introduces the new brand platform ‘Make it right. Make it Rona.’
People Moves: Matt McGowan leaving Snap
Meanwhile, Prospect Media adds VP of media.
Sephora Canada enlisting influencers to join its squad
The beauty retailer is focusing its search on micro and mid-level creators, primarily on Instagram, TikTok and YouTube.
Dove puts Olympic snowboarder’s skin to the test
In a new video spot, Mark McMorris gets Dove Men+Care logo temporarily tattooed on his chest.
Homz.io and real estate developers ditch American social media
The homebuyer web portal cited the political climate and general dissatisfaction for the move.
Sponsorship news: Volkswagen teams up with Canada Soccer
Plus, an iconic western pizza chain (temporarily) rebrands to honour an Edmonton Oiler.
Humber makes largest media investment in years to introduce new brand platform
The institution seeks to address the country’s productivity crisis.
Media Moves: Samsung TV shares some Pet Love
Plus, a Quebec tech site expands its relationship with MediaTonik and Kia Canada gets a social media boost.
Skip teams up with TikTok for first-ever Junos Orange Carpet livestream
The behind-the-scenes broadcast will hosted by Canadian actor and content creator Boman Martinez-Reid.
Media Moves: Redbrick acquires newsletter advertising platform
Meanwhile, Pinterest is testing tags on AI-generated images.
Ontario court denies Meta et al’s move to dismiss school board’s lawsuit
The suit alleges social media interferes with the mental health and educational aspirations of students.
