Social

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Oh Henry! looks to build relevancy and a younger audience on Twitch

The confectionery is incentivizing gamers with Bits redemptions, the platform’s de facto currency.

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Lush Cosmetics is leaving social media in the name of mental health

The cosmetics company is deactivating its Instagram, Facebook, TikTok and Snapchat accounts.

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Coty first beauty company to use new Pinterest ad option

Covergirl and Sally Hansen brands turned content from influencers into paid ads targeting Canadians on the platform.

Facebook

Why agencies shouldn’t sweat Meta’s ad targeting changes

Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.

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Sleep Country and Well.ca partner on content push

The two retailers are teaming up to show why healthy sleep is important to an overall wellness journey.

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Snap rolls out single-source, multi-format buying

The tool allows brands to include all video formats in a single ad set, optimized for performance and budget.

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Why influencer marketing is a fit with boomers’ online habits

Clark Influence’s Chlöé Bartuccio-Pereira goes deep on the platforms and formats that reveal an opportunity to reach older consumers.

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Amid declines in trust, more Canadians are turning to news outlets

Research by Kaiser & Partners found that traditional news is still seen as more trustworthy than social media.

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Verdict: Mitsubishi reaches new audiences with Reddit

The automaker used communities on the social site to go after previously untapped opportunities.

Facebook

Meta removes sensitive ad targeting options

While there will be an impact on advertisers looking to do good, the company cited experts who have been pointing to the potential for misuse.

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Social investment to continue its uptick

The latest Digital Pulse study also goes deep on which platforms seem to be seeing the most impact from in-housing.

DMZ

ICYMI: Spark Foundry links up with the DMZ

Plus, IAS gets Facebook accreditation and TheScore’s acquisition closes.

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Why Kraft Peanut Butter launched a social variety show

Working with So.da and Twitter, the brand wants to bring entertaining content to audiences right when they are thinking of breakfast.

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ICYMI: Facebook rebrands to Meta

Plus, Postmedia launches an exclusive new wealth management vertical and Rogers brings new ad opportunities with Vevo launch.

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Ad revenue continues to boom for Alphabet in Q3

The company also reported that it hasn’t seen the same impact from ATT other internet companies have grappled with.