Social
Metrolinx uses Instagram’s new Reels to reach youth
Launched this summer, the short Reels videos may be a good way to reach the Tik Tok crowd.
ICYMI: Metroland gets into parcel delivery, Twitter lets Fleets fly
Plus, Instagram’s Reels and Shop tabs get a home and a Bell Media radio station changes the frequency.
ICYMI: Departure’s stellar takeoff, Gusto partners on AVOD strategy
Plus, Twitter adds a new product to its ad suite.
Pandemic social boost was bigger among lower-income Canadians
The MTM also found that desktop is not dead thanks to lockdowns, but lack of dining out and travel may have affected Instagram.
Pinterest teams up with YSL Canada for new ad format
The social platform is adding video to its shopping catalogues in an effort to create some holiday shopping magic.
Nerf’s new content program is all about brotherly love (and rivalry)
A social campaign, featuring Brady and Matthew Tkachuk, highlights the fun of playing with (and competing with) your siblings.
The verdict: How GMC used social to rethink a big reveal
Trade and auto shows were on the back burner, so the manufacturer rewrote its own playbook, down to the timeline.
Vision7 acquires affiliate marketing agency AIM
CEO Joseph Leon shares why the practice is becoming more crucial these days, especially for media agencies.
Snap opens the Q3 earnings season on a high note
The first of the major social media companies to report its revenue and users for the quarter did not disappoint. In fact, it exceeded expectations.
Snapchat makes a bang with Sounds
The platform is following in the footsteps of Instagram and TikTok with an official music library to enhance content.
Shiseido builds a beauty box on Pinterest
As the brand looks to increase its ecommerce sales, it’s seeking skincare-savvy social users.
Instagram expands shopping across platform
Users can now make purchases with a few taps from IGTV, Stories and Live, with Reels coming sometime in the future.
The Verdict: How did Taco Bell’s Snapchat buy impact store visits?
The platform helped the QSR look beyond brand lift and purchase intent as proof points for a social campaign.
What’s different about Pinterest’s Story feature?
Pinterest is a very different platform from Instagram and Snapchat. Will Story Pins help it assimilate, or differentiate?
Why buyers should use Pinterest to reach men
Between self-care, home improvement, kid-friendly projects and long hairstyles, men have proven that their interests go beyond stereotypes – and so do certain platforms.
