Social

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Why there always needs to be a plan for brand safety

Insurrection attempts at the U.S. Capitol highlight, once again, why buyers and brands need to stay diligent.

Snapchat

RBC offers Snapchatters COVID career help

The “Building Confidence” series is an extension of the broader “Future Launch at Home” campaign that ran earlier this year.

Nextdoor Cheer Map

Nextdoor caps a busy year with a Cheer Map

The neighbourhood-based social app saw its audience increase 189% this year, with Calgary showing strong growth.

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Vanessa Craft talks TikTok

Elle Canada’s former editor joined the social video platform to bring more people to the table, expanding their audiences and her own.

SpotifyDWeekly

ICYMI: Spotify launches stories, Noovo has news news

Plus, Corus announces a historical news podcast for its Curiouscast stable.

Taylor Wrapped Spotify

Spotify thanks Canadian musicians with Wrapped 2020

Avril Lavigne, Shawn Mendes and The Hip are among Canadian faces in this global end-of-year campaign.

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Cheryl Hickey brings moms to Alfa Romeo

The television host is the auto brand’s first celebrity spokesperson in Canada.

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Grapevine6 acquired by Seismic

The Toronto company’s social engagement platform will become part of Seismic LiveSocial, connecting sales professionals with online content.

MetrolinxReels

Metrolinx uses Instagram’s new Reels to reach youth

Launched this summer, the short Reels videos may be a good way to reach the Tik Tok crowd.

Twitter Fleets

ICYMI: Metroland gets into parcel delivery, Twitter lets Fleets fly

Plus, Instagram’s Reels and Shop tabs get a home and a Bell Media radio station changes the frequency.

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ICYMI: Departure’s stellar takeoff, Gusto partners on AVOD strategy

Plus, Twitter adds a new product to its ad suite.

TikTok mobile

Pandemic social boost was bigger among lower-income Canadians

The MTM also found that desktop is not dead thanks to lockdowns, but lack of dining out and travel may have affected Instagram.

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Pinterest teams up with YSL Canada for new ad format

The social platform is adding video to its shopping catalogues in an effort to create some holiday shopping magic.

Brothers

Nerf’s new content program is all about brotherly love (and rivalry)

A social campaign, featuring Brady and Matthew Tkachuk, highlights the fun of playing with (and competing with) your siblings.

hummer EV

The verdict: How GMC used social to rethink a big reveal

Trade and auto shows were on the back burner, so the manufacturer rewrote its own playbook, down to the timeline.