Social

Olympics

As some brands lie in wait, Twitter builds out Olympic offering

Due to controversy, the platform’s head of sports believes some advertisers may wait for the Games to begin before mounting their campaigns.

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Bell adds LinkedIn and Etalk to this year’s Let’s Talk campaign

The telco is responding to conversations about mental health in the workplace, as well telling the stories of some famous faces.

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Sportsnet and TikTok livestreamed the PWHPA championship

It’s the first live stream of a professional sports game on the platform in Canada.

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Taking a stance was the key to standing out on social this year

On Twitter, brands that drove cultural conversations broke through.

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Twitter and Sportsnet team up to send hockey fans to SN Now

Fans can stream the first five minutes of Hockey Night in Canada on Sportsnet’s Twitter account, with the rest available on the VOD service.

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Spotted! Bringing theatre back to life with Instagram AR

Zulu Alpha Kilo helped the Young People’s Theatre remind its core audience of the benefits of performing arts.

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BMO turns wrapping paper into ad space

Images of products from women-owned businesses drive to a Pinterest board filled with shoppable items.

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SickKids connects storytelling with the bottom of the donor funnel

The hospital’s holiday campaign shows how it has been increasingly combining brand-focused mass media with “laser-focused” digital conversion channels.

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Oh Henry! looks to build relevancy and a younger audience on Twitch

The confectionery is incentivizing gamers with Bits redemptions, the platform’s de facto currency.

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Lush Cosmetics is leaving social media in the name of mental health

The cosmetics company is deactivating its Instagram, Facebook, TikTok and Snapchat accounts.

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Coty first beauty company to use new Pinterest ad option

Covergirl and Sally Hansen brands turned content from influencers into paid ads targeting Canadians on the platform.

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Why agencies shouldn’t sweat Meta’s ad targeting changes

Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.

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Sleep Country and Well.ca partner on content push

The two retailers are teaming up to show why healthy sleep is important to an overall wellness journey.

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Snap rolls out single-source, multi-format buying

The tool allows brands to include all video formats in a single ad set, optimized for performance and budget.

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Why influencer marketing is a fit with boomers’ online habits

Clark Influence’s Chlöé Bartuccio-Pereira goes deep on the platforms and formats that reveal an opportunity to reach older consumers.