Social
Creator ads on social networks drive results across the entire funnel: study
Snapchat’s latest report analyzes the impact that creator-brand partnerships have on shopping habits.
Kruger goes wide with Big Assist ad campaign
The company is encouraging Canadians to nominate a minor hockey association for their chance to receive $100,000.
Social media platforms respond to TikTok ban with upgrades
The updates come as TikTok’s future remains uncertain in the U.S.
How the TikTok drama in the U.S. might be good for Canadian creators
Intervention by President Trump brought the social platform back online after a 12-hour blackout.
Kayak predicts the next five years of travel trends
Emerging trends include wellness travel, virtual reality-bending experiences and city-jumping adventures.
Bluesky set to launch photo-sharing app as its popularity soars
Flashes will have a similar user interface to Instagram but with different features.
Media Moves: CBC expands local news coverage
In the meantime, Meta is cleaning the house by laying off low-performers.
Coors shows it has a case of the Mondays
To help people recover from the Big Game, the beer brand is selling cases of Mondays
Social media news: X cracks down on parody accounts
Meanwhile, TikTok pleads its case against the sell-or-ban law before the U.S. Supreme Court.
Media Moves: New execs at Snapchat and Cogeco
While the social platform fills new creator partnerships position in Canada, while the media co. names president.
Users look to exit Meta platforms after fact-checking program cut
According to Google Trends, there’s been a surge in searches on how to remove the platform permanently.
Reddit brings ads to its AMA format
The social network has also added a tool for brands to discover trending conversations on the platform.
Meta plans to axe third-party fact checking
In a move meant to increase free speech, the company is moving to the community notes system used by X.
TikTok prepares for possible U.S. ban
Amidst promises to advertisers, the company’s head of ad sales in North America has stepped down.
Vertiqal Studios partners with Ledge to create branded maps in games
The collaboration will allow clients to create custom integrations through in-game maps and challenges.
