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Facebook limits advertiser targeting to youth

The safety measures also come as the social network adds three major publishers to its news innovation test.

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ICYMI: Kraft Heinz is giving away more ad space

Plus, former Mindshare managing director Lynette Whiley joins digital agency Chameleon and tech companies continue to see ad revenue increase.

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Google, Spotify get big boosts in ad revenue

Alphabet reported a jump in spending from retailers, while Spotify expects advertising to be a major revenue driver in the future.

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How Popeyes is hyping chicken nuggets in Canada

Compared to the big, buzzy launch of its chicken sandwich, the QSR is focusing more on social and specialty TV.

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Pinterest makes influencer content more shoppable

The ability to more easily establish and disclose brand partnerships opens up more opportunities for advertisers on the platform.

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The Verdict: How SickKids built a net-new audience for a new event

The virtual, nation-wide Millions Reasons Run exceeded funding expectations by 129% due to a nimble, digital-first and data-fuelled effort.

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Twitter, Snap post big revenue jumps in Q2

New and revamped ad offerings helped both social networks surpass analyst expectations.

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ICYMI: CBC adds to its Olympic programming

Plus, COMMB announces first programmatic members and social networks open up to Media Rating Council.

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Google Canada taps Laura Pearce as new head of marketing

Pearce joins Google Canada from Twitter Canada, where she headed the platform’s marketing efforts.

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CBC lays out Tokyo 2020 Olympic coverage

Pre-coverage begins Wednesday, with a content slate that provides 3,725 hours of coverage across platforms.

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Book publishers and retailers tap into TikTok

A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.

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ICYMI: Publicis Groupe buys CitrusAd

Plus, Twitter shuts down Fleets and Netflix tops SRG’s report.

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Cascades launches new branded content campaign for Fluff & Tuff

The seven-month-long campaign includes 14 feature articles on Mamanpourlavie.com.

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Why Onlia added drive-ins to its media mix

The online digital brand made moves based on search insights indicating that Ontarians are keen to visit drive-in theatres this summer.

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Technology’s role in post-pandemic retail shopping: study

The study also calls out opportunity around branded social content and the channel’s ability to facilitate discoverability in Canada.