Social
Why there always needs to be a plan for brand safety
Insurrection attempts at the U.S. Capitol highlight, once again, why buyers and brands need to stay diligent.
RBC offers Snapchatters COVID career help
The “Building Confidence” series is an extension of the broader “Future Launch at Home” campaign that ran earlier this year.
Nextdoor caps a busy year with a Cheer Map
The neighbourhood-based social app saw its audience increase 189% this year, with Calgary showing strong growth.
Vanessa Craft talks TikTok
Elle Canada’s former editor joined the social video platform to bring more people to the table, expanding their audiences and her own.
ICYMI: Spotify launches stories, Noovo has news news
Plus, Corus announces a historical news podcast for its Curiouscast stable.
Spotify thanks Canadian musicians with Wrapped 2020
Avril Lavigne, Shawn Mendes and The Hip are among Canadian faces in this global end-of-year campaign.
Cheryl Hickey brings moms to Alfa Romeo
The television host is the auto brand’s first celebrity spokesperson in Canada.
Grapevine6 acquired by Seismic
The Toronto company’s social engagement platform will become part of Seismic LiveSocial, connecting sales professionals with online content.
Metrolinx uses Instagram’s new Reels to reach youth
Launched this summer, the short Reels videos may be a good way to reach the Tik Tok crowd.
ICYMI: Metroland gets into parcel delivery, Twitter lets Fleets fly
Plus, Instagram’s Reels and Shop tabs get a home and a Bell Media radio station changes the frequency.
ICYMI: Departure’s stellar takeoff, Gusto partners on AVOD strategy
Plus, Twitter adds a new product to its ad suite.
Pandemic social boost was bigger among lower-income Canadians
The MTM also found that desktop is not dead thanks to lockdowns, but lack of dining out and travel may have affected Instagram.
Pinterest teams up with YSL Canada for new ad format
The social platform is adding video to its shopping catalogues in an effort to create some holiday shopping magic.
Nerf’s new content program is all about brotherly love (and rivalry)
A social campaign, featuring Brady and Matthew Tkachuk, highlights the fun of playing with (and competing with) your siblings.
The verdict: How GMC used social to rethink a big reveal
Trade and auto shows were on the back burner, so the manufacturer rewrote its own playbook, down to the timeline.
