Social

cogeco-campaign

Behind Cogeco’s epic Epico campaign

To cut through the competitive IPTV market, the provider focuses on its regional roots with an integrated mass campaign.

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Earth’s Own buys around Earth Day

The plant-based brand pivoted to advocacy and engagement to support its brand-building strategy.

Vickram Agarwal & Zoe Share

Schmooz sees potential in dad-focused content

The social agency has acquired Daddy’s Digest, providing a channel to bridge the gap between mom blogs and content for dads.

Business services HeyAllo from canva

Behind Bloom’s bet on celeb video platform HeyAllo

The Montreal-based agency is building on the social platform’s potential for experiential and event-based campaigns.

Pinterest Is A Visual Discovery Engine For Ideas Like Dinner Recipes, Home And Style Inspiration, And More

Does Pinterest’s push around positive content offer enough to brands?

Pinterest’s new acceptable use guidelines and online safety tools may not be enough to attract more advertising.

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Behind the Uber Eats IG integration

The food delivery platform integrates with IG to help restaurants make stronger consumer connections and increase orders.

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Zabiha Halal perfects its recipe for efficiency

In the third year of its “Sharing Halal” campaign, the Maple Lodge Farms brand is figuring out how to get the most out of its targeting.

TikTok mobile

IPG and TikTok give brands access to creator culture

The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.

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Twitter recategorizes its suite of ad products

Nearly two dozen ad formats have been simplified to five categories, revealed along with a host of new features.

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How Clorox bought media around a new on-the-go consumer

Media Experts built awareness and consideration in the brand’s largest national campaign in recent history.

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Horizon develops multichannel campaign to fight Asian hate

The agency joins effort against racism with a PSA campaign spanning Canada and the U.S.

Pinterest Is A Visual Discovery Engine For Ideas Like Dinner Recipes, Home And Style Inspiration, And More

Pinterest tailors first business marketing campaign to advertisers

To compete in a competitive global ad market, the social platform is highlighting strength in categories including beauty, auto and finance.

Facebook

Facebook has put global media up for review

The social platform is the second largest advertiser globally, after Google, in their shared sector.

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Reddit opens an office in Canada

The platform provides media buyers in Canada with unduplicated reach and a highly-engaged user base.

Dove Men-Care-Dove Men-Care and the Toronto Raptors join forces

Dove Men+Care and the Raptors bond over basketball

The brand continues to champion modern fatherhood by expanding on a partnership that does well with families.