Social

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How the federal parties have been using Facebook this election

Liberal and NDP spend with the company’s platforms alone is set to surpass total digital spending from 2019.

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How do new Canadians get their news?

Research from MTM shows that newcomers trust Canadian outlets as much, if not more, than international ones.

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Spotted! Dairy Farmers use social posts as currency

To introduce the MilkUP brand to Gen Z, Studio Sophmore created a pop-up where they can post to get locally made treats and fashion.

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ICYMI: La Presse adds a new section on Sundays

Plus, Twitter introduces new user features and LinkedIn gives up on Stories.

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Reddit begins placing ads in conversations

The site’s new format appears in a place where users spend 42% of their time.

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DAZN expands global partnership with Snapchat

The streamer is taking a “meet them where they are” approach to get younger audiences interested in its boxing content.

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TikTok, Instagram make their platforms more shoppable

Shopify is piloting integrations with TikTok while Instagram brings ads to its shopping interface.

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Sapsucker makes its first big media buy

Now available nationally, the sparkling water brand is going for mass awareness among conscious, urban millennials.

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ICYMI: Stingray goes international with Amazon

Plus, Snap launches new insights tool and Twitter teams up with Wealthsimple.

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Lifestyle gurus look to extend brands via licensing deals

Kin, Corus’ influencer division, has teamed with Nelvana to add another partnership to layer to building creators’ brands.

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Kraft Heinz turns Twitch into a streaming store for KD

Kraft Heinz let users exchange in-platform currency for its new Flavour Boosts as a way to show up where its target is.

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TikTok is the most popular social app with Canada’s youth

The first “MTM Jr.” report also finds that messaging and interacting with content (instead of creating their own) are the big draws for young people.

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Reddit tops $100 million in ad revenue after cutting programmatic

The site, now valued at over $10 billion USD, is focused on direct sales and its own ad management platform.

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Bell Media develops social opps for back-to-school and holiday shopping

It’s looking to leverage Twitter Spaces as a way to mention products through live audio conversations with its show hosts.

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Publicis named TikTok’s founding commerce agency partner

The global network partnered with the platform to offer its clients a first pass at new products and a support team to educate and build social commerce strategies.