Social
Behind Cogeco’s epic Epico campaign
To cut through the competitive IPTV market, the provider focuses on its regional roots with an integrated mass campaign.
Earth’s Own buys around Earth Day
The plant-based brand pivoted to advocacy and engagement to support its brand-building strategy.
Schmooz sees potential in dad-focused content
The social agency has acquired Daddy’s Digest, providing a channel to bridge the gap between mom blogs and content for dads.
Behind Bloom’s bet on celeb video platform HeyAllo
The Montreal-based agency is building on the social platform’s potential for experiential and event-based campaigns.
Does Pinterest’s push around positive content offer enough to brands?
Pinterest’s new acceptable use guidelines and online safety tools may not be enough to attract more advertising.
Behind the Uber Eats IG integration
The food delivery platform integrates with IG to help restaurants make stronger consumer connections and increase orders.
Zabiha Halal perfects its recipe for efficiency
In the third year of its “Sharing Halal” campaign, the Maple Lodge Farms brand is figuring out how to get the most out of its targeting.
IPG and TikTok give brands access to creator culture
The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.
Twitter recategorizes its suite of ad products
Nearly two dozen ad formats have been simplified to five categories, revealed along with a host of new features.
How Clorox bought media around a new on-the-go consumer
Media Experts built awareness and consideration in the brand’s largest national campaign in recent history.
Horizon develops multichannel campaign to fight Asian hate
The agency joins effort against racism with a PSA campaign spanning Canada and the U.S.
Pinterest tailors first business marketing campaign to advertisers
To compete in a competitive global ad market, the social platform is highlighting strength in categories including beauty, auto and finance.
Facebook has put global media up for review
The social platform is the second largest advertiser globally, after Google, in their shared sector.
Reddit opens an office in Canada
The platform provides media buyers in Canada with unduplicated reach and a highly-engaged user base.
Dove Men+Care and the Raptors bond over basketball
The brand continues to champion modern fatherhood by expanding on a partnership that does well with families.
