Social

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Why Amex ran a ‘choose your own adventure’ on Twitter

The “Scenario Thread” ad unit had users guide Will Arnett through the highs and lows of getting ready to travel.

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Restaurants lead the pack when it comes to social engagement

Caddle and Ad Standards data reveals how companies are driving consumer product education and conversion.

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Why Starcom used Pinterest to keep Cracker Barrel top of mind

Affinity marketing and contextualized videos help drive trial, but also serve longer-term brand goals heading into the holidays.

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Facebook outage offers a lesson in diversification

Monday’s six-hour disruption shows why agencies can’t rely too heavily on one property, or be ready to respond on a dime.

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Ads, brand safety and shopability get the spotlight from TikTok

The company’s first virtual business event aimed to show advertisers it has the tools and partnerships they expect from a social platform.

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ICYMI: StackAdapt adds reporting for offline sales

Plus, Twitter grows its partner program and Mindshare picks up Media Agency of the Year honours from the Effies.

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How the federal parties have been using Facebook this election

Liberal and NDP spend with the company’s platforms alone is set to surpass total digital spending from 2019.

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How do new Canadians get their news?

Research from MTM shows that newcomers trust Canadian outlets as much, if not more, than international ones.

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Spotted! Dairy Farmers use social posts as currency

To introduce the MilkUP brand to Gen Z, Studio Sophmore created a pop-up where they can post to get locally made treats and fashion.

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ICYMI: La Presse adds a new section on Sundays

Plus, Twitter introduces new user features and LinkedIn gives up on Stories.

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Reddit begins placing ads in conversations

The site’s new format appears in a place where users spend 42% of their time.

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DAZN expands global partnership with Snapchat

The streamer is taking a “meet them where they are” approach to get younger audiences interested in its boxing content.

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TikTok, Instagram make their platforms more shoppable

Shopify is piloting integrations with TikTok while Instagram brings ads to its shopping interface.

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Sapsucker makes its first big media buy

Now available nationally, the sparkling water brand is going for mass awareness among conscious, urban millennials.

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ICYMI: Stingray goes international with Amazon

Plus, Snap launches new insights tool and Twitter teams up with Wealthsimple.