Social

MetrolinxReels

Metrolinx uses Instagram’s new Reels to reach youth

Launched this summer, the short Reels videos may be a good way to reach the Tik Tok crowd.

Twitter Fleets

ICYMI: Metroland gets into parcel delivery, Twitter lets Fleets fly

Plus, Instagram’s Reels and Shop tabs get a home and a Bell Media radio station changes the frequency.

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ICYMI: Departure’s stellar takeoff, Gusto partners on AVOD strategy

Plus, Twitter adds a new product to its ad suite.

TikTok mobile

Pandemic social boost was bigger among lower-income Canadians

The MTM also found that desktop is not dead thanks to lockdowns, but lack of dining out and travel may have affected Instagram.

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Pinterest teams up with YSL Canada for new ad format

The social platform is adding video to its shopping catalogues in an effort to create some holiday shopping magic.

Brothers

Nerf’s new content program is all about brotherly love (and rivalry)

A social campaign, featuring Brady and Matthew Tkachuk, highlights the fun of playing with (and competing with) your siblings.

hummer EV

The verdict: How GMC used social to rethink a big reveal

Trade and auto shows were on the back burner, so the manufacturer rewrote its own playbook, down to the timeline.

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Vision7 acquires affiliate marketing agency AIM

CEO Joseph Leon shares why the practice is becoming more crucial these days, especially for media agencies.

Snap

Snap opens the Q3 earnings season on a high note

The first of the major social media companies to report its revenue and users for the quarter did not disappoint. In fact, it exceeded expectations.

snapchat

Snapchat makes a bang with Sounds

The platform is following in the footsteps of Instagram and TikTok with an official music library to enhance content.

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Shiseido builds a beauty box on Pinterest

As the brand looks to increase its ecommerce sales, it’s seeking skincare-savvy social users.

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Instagram expands shopping across platform

Users can now make purchases with a few taps from IGTV, Stories and Live, with Reels coming sometime in the future.

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The Verdict: How did Taco Bell’s Snapchat buy impact store visits?

The platform helped the QSR look beyond brand lift and purchase intent as proof points for a social campaign.

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What’s different about Pinterest’s Story feature?

Pinterest is a very different platform from Instagram and Snapchat. Will Story Pins help it assimilate, or differentiate?

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Why buyers should use Pinterest to reach men

Between self-care, home improvement, kid-friendly projects and long hairstyles, men have proven that their interests go beyond stereotypes – and so do certain platforms.