Social
Why buyers should use Pinterest to reach men
Between self-care, home improvement, kid-friendly projects and long hairstyles, men have proven that their interests go beyond stereotypes – and so do certain platforms.
CBC formalizes new branded content unit
Tandem represents a new era of branded content for the pubcaster, with more investment and more defined leadership.
As a TikTok acquisition inches closer, what’s the brand impact?
While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.
Amex Canada thinks ‘small’ with new Twitter series
The series is part of a broader campaign by Amex Canada to promote and help small businesses.
Is Instagram’s home feed change a good call for brands?
The new feature could give brands more opportunities for organic connection, but it could also sour users.
Exclusive: How do Canadians feel about a U.S. TikTok ban?
In a study provided to MiC, Horizon Media found that a sizeable number of Canadians view the platform as a source of brand discovery and connection.
Inside Enthusiast Gaming’s big acquisition
The deal with Blue Ant Media to purchase Omnia Media has officially closed, strengthening Enthusiast’s entertainment network.
Pinterest rolls out new quiz unit, with IKEA Canada first to try it out
With more homebodies looking for at-home creativity and a broader drive toward ecommerce, the quiz is giving Pinners a new way to curate their boards.
The duopoly is losing share overseas, but could it fare better in Canada?
Could one withstand the ad industry’s widespread softening more than the other?
Which social media platforms are the most socially responsible?
YouTube might have a head start, but IPG Mediabrands’ audit shows that all platforms have something to work on.
Could Animal Crossing be a ‘new horizon’ for marketers?
Hellmann’s is the latest brand (of many) to integrate into the game. How has the platform changed the way marketers think of gaming?
How Clorox used influencers to combat misinformation
The brand paired with “DIY Mommy” Christina Dennis to show how bleach can be used safely to create DIY disinfectant.
Twitter to create special fan moments for WNBA, NHL
The platform will broadcast WNBA matches, while also letting fans cheer hockey players “in-arena.”
Snap reaches a new frontier: B2B
A campaign is now live in Canada across print, broadcast and digital channels.
Facebook weathers multiple storms in Q2
Ad revenue and active users beat Wall Street expectations – but the effects of the July ad boycott haven’t fully materialized, yet.
