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Narcity Media

Narcity boosts small business with media giveaway

The publisher is giving away up to $100,000 in ad spend to community businesses affected by COVID-19.

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Sportsnet announces Stanley Cup semifinal schedule

Playoff viewing analysis indicates round one experienced a year-over-year AMA increase of 55%.

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Upfronts ’21: Bell Media is all-in on AVOD

The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.

Bell Media-MuchMusic Returns as Content-Driven Digital First Net

Upfronts ’21: What Bell has planned for MuchMusic

Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.

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Pinterest makes it easier for brands to sell

Improving brand trust and discoverability has Canadian retailers like Knix and Article testing out the new platform features.

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Upfronts ’21: Corus ‘unboxes’ new ad opps

On top of combining content with commerce, Corus significantly invests in its influencer network.

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ICYMI: MiQ’s first-ever Upfront

Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.

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Rogers rebrands news radio stations as CityNews

All of the broadcaster’s local stations will have a unified brand with TV, but maintain the strengths of the platform.

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Snap partners with Zulubot for tailor-made local AR

This is the first time Snap has partnered with a Canadian AR lens producer.

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Sportsnet announces NHL playoffs round two coverage

Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.

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Quebec City Tourism is spending big on local travel

The campaign is one of the biggest media investments since the city’s 400th anniversary back in 2008.

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Mediacom chews on challenges for Excel spot

In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.

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The Junos secure record-setting sponsors

Six first-time sponsors join for the event’s 50th anniversary.

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Reitmans adds diversity to its media mix

Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.