Social
Homz.io and real estate developers ditch American social media
The homebuyer web portal cited the political climate and general dissatisfaction for the move.
Sponsorship news: Volkswagen teams up with Canada Soccer
Plus, an iconic western pizza chain (temporarily) rebrands to honour an Edmonton Oiler.
Humber makes largest media investment in years to introduce new brand platform
The institution seeks to address the country’s productivity crisis.
Media Moves: Samsung TV shares some Pet Love
Plus, a Quebec tech site expands its relationship with MediaTonik and Kia Canada gets a social media boost.
Skip teams up with TikTok for first-ever Junos Orange Carpet livestream
The behind-the-scenes broadcast will hosted by Canadian actor and content creator Boman Martinez-Reid.
Media Moves: Redbrick acquires newsletter advertising platform
Meanwhile, Pinterest is testing tags on AI-generated images.
Ontario court denies Meta et al’s move to dismiss school board’s lawsuit
The suit alleges social media interferes with the mental health and educational aspirations of students.
X’s pressure campaign puts media agencies in a bind
Media agencies are no strangers to tough negotiations, but pressure from X is raising new ethical and strategic concerns.
Behind the Buy: Heineken launches Silver with big purchase
Given the importance of the beer’s rollout, the brand says its support campaign is receiving a considerable budget.
Both Meltwater and Brandwatch up their partnerships with TikTok
Both media intelligence suites have integrated the social platform’s new Mentions and Discovery API.
Meta launches Testimonials on Instagram
The giant tech is also working on its new fact-checking program, Community Notes.
IKEA slides into sleepless Canadians’ DMs
The brand aims to create resonance among consumers as the mattress sector becomes more competitive.
Media Moves: Instagram and Bluesky launch new features
Plus, Amazon is killing its TikTok-like, short-form video and photo feed.
Industry News: CMI looked into media habits of Healthcare Professionals
Meanwhile, Stingray expands its partnership with Vistar Media.
Meta launches new brand suitability controls
Meta is also testing the ability for businesses to turn off comments on ads.
