Social
Subway taps nostalgia with Netflix partnership for Happy Gilmore 2
The brand aims to increase foot traffic by capitalizing on Canadians’ emotional attachment to the film franchise.
Spotted! Clearly Canadian brings patriotism to the streets with fridge kiosk
Developed by Influence Marketing, the street-level sampling activation is designed for social sharing.
Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
Cornwall is set to start this month and will be based in Toronto.
Industry experts weigh in on TikTok Canada’s halt to cultural funding
The platform says it will not change its position until the federal government agrees to examine the order that shuts down its Canadian operations.
Chef Bombay launches first ever ad campaign after 25 years
The first phase of the campaign focuses on short-form social video, with broader media placements planned for fall.
Behind the Buy: Sleep Country’s biggest media spend in 30 years
The new campaign, starring Eugene Levy, uses connected TV and YouTube to reach a wider audience.
TikTok Canada suspends cultural funding indefinitely
TIFF and the Juno Awards are among the institutions that will not receive renewed sponsorships.
Canadian online ‘department store’ has influencer-driven shopping experience
Product discovery is fueled by a video platform where creators showcase items through live broadcasts.
B.C. spends $5M in media and marketing to lure U.S. healthcare workers
The cross-border campaign leverages OOH, digital, social, print and a branded coffee truck.
What is TikTok’s future in Canada?
The platform is making efforts to show its value while it remains under a federal order to shut down business operations.
Spotted! SharkNinja moves from media to experiential with branded BBQs
The company aims to reach consumers during peak outdoor cooking season, as part of the ‘It’s Better Outside with Ninja’ campaign.
Industry News: Days Inns and Motel 6 sponsor western music festivals
Meanwhile, Meta adds DMs to Threads, and Netflix is reportedly in talks with Spotify for music content.
Home Hardware launches search for Canada’s ‘Ultimate Road Trippers’
The search will be promoted through the company’s social media channels, email subscribers and in-store signage.
All-Canadian social media platform to launch this fall
Gander is being built and hosted in Canada and promises to protect users’ privacy.
Safehaven bets on publishers to carve a niche in the charity marketplace
The organization’s latest campaign uses sponsored content and collabs with influencers and disability advocate Lindsey Mazza.
