Social

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ImageMotion launches TikTok program

The content agency says it’s a big opportunity for brands to gain visibility, particularly among Millennials and Gen Z.

CA-EN Group

Digital newcomer Nextdoor finds an opportunity to step up

Nextdoor is still a newbie in Canada, but amidst a social isolation-fuelled surge, it’s introducing new tools in response.

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Even as Twitter usage surges, ad revenue is taking a hit

Daily active users are up 8% from last quarter, but Twitter says there will be impacts on projected revenue, as well as expenses and headcount.

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BuzzFeed opens Tasty Studios in Toronto

While the company has already worked with Canadian brands, the studio is meant to help it develop deeper relationships and build its number of local partnerships.

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Snap makes Lens creation more accessible

Lens Web Builder will allow brands to create lenses from templates, regardless of their 3D development background.

Facebook

ICYMI: Kinetic Canada bulks up, Facebook drops music tool

Plus, Stingray brings a country music channel to the Canadian market.

Social Solution

Inside Cadreon’s new social tool

The solution allows brands to extend their social creative to a network of trusted digital platforms.

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Twitter reports Q4, sees shares soar

The social media company surpassed $1 billion in quarterly revenue for the first time.

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ICYMI: Arkells want you to read more local news, Google expands in Canada

Plus, Facebook shuts down mobile Audience Network and TCL pulls the plug on BlackBerry.

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John Frieda taps influencers in expanded Corus partnership

Beyond ET Canada host Cheryl Hickey, adding influencers into the mix will engage younger audiences with more diverse hair textures, says Corus.

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Snap sees big lift in revenue, but stock slides

Lifts in revenue were driven by increased activity on Story Ads and Commercials.

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What does Canada’s social snapshot look like?

One social media platform is rising much faster than others.

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Get ready for more content-led campaigns, study says

Plus, World Media Group looks at the most common KPIs for content-led campaigns.

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How Corus and Twitter bested their own records with Samsung

A custom content series to promote the Galaxy Note 10+ managed to smash Twitter’s previous records for branded content. Here’s how they did it.

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Quiet giant Pinterest grows in popularity

Stocks rose when Pinterest users surpassed Snapchat in the U.S. and buyers are enthusiastic – but some say it’s more fair to compare Pinterest to Instagram (or no social network at all).