Social
Ad sales drive Meta, Alphabet and Amazon’s quarterly results
The tech giants all reported significant year-over-year revenue boosts.
Pinterest reports Q3 revenue growth, record users
Revenue in Canada and the U.S. grew 9% year-over-year to $786 million.
Tree Canada branches out for 1st national awareness campaign
Signifly Montreal helped the non-profit pivot its media strategy to a digital- and video-led approach.
Spotted! TD Insurance’s new stunt to promote its mobile app
The activation shows cars damaged by falling donuts, a giant pumpkin and runaway shopping carts.
Coca-Cola shifts Fuze Iced Tea media strategy with Skip partnership
The new campaign is supported by Publicis and Connect X, and encompasses digital ads and billboards.
Spotted! Brands pitch in to whip up Blue Jays excitement
Dedicated ads and activations are popping up all over Toronto to take advantage of the moment.
Contigo Canada turns bottles into portable positive messages
The initiative is part of the second phase of the brand’s national ‘Hydrate Her Confidence’ campaign.
Spotted! Interac transforms traditional booth into interactive village
The brand created an immersive neighbourhood for its ‘Tap Canadian’ campaign.
Sports Moves: PWHL, NBA ink skincare brand sponsorships
Aveeno Canada teams up with women’s hockey, while CeraVe partners with men’s basketball.
Flight Centre ramps up investment across all channels
The new work, running through 2026, is the first long-term brand campaign in several years.
Silk & Snow’s first pop-up turns home goods into art installations
The activation is the first work since naming Mosaic its XM AOR in July.
Industry News: CBC expands FAST portfolio
Plus, X is introducing a marketplace where top-tier premium subscribers can request or buy inactive usernames.
Behind the Buy: Stonefire turns naan into a collectible item in Mario Kart
The brand has released an unofficial track for the popular video game, in which players can collect naan as part of the race action.
Industry News: Spotify enters the FAST space
Plus, Pinterest introduces new controls over AI-generated content in users’ feeds.
Knorr aims to change brand perception with wrestling activation
The brand is moving away from TV, instead prioritizing social platforms like TikTok, Instagram and Twitch.
