Social
How Corus and Twitter bested their own records with Samsung
A custom content series to promote the Galaxy Note 10+ managed to smash Twitter’s previous records for branded content. Here’s how they did it.
Quiet giant Pinterest grows in popularity
Stocks rose when Pinterest users surpassed Snapchat in the U.S. and buyers are enthusiastic – but some say it’s more fair to compare Pinterest to Instagram (or no social network at all).
What’s next for WhatsApp if ads aren’t coming soon?
Facebook isn’t ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.
How Gen Z’s social habits differ from older Canadians
Instagram, Snapchat more popular for teens, ‘liking’ posts and messaging friends most frequent activities, according to a new MTM Junior report.
Facebook places some limits on targeting for special ad categories
Ad categories are restricted from using age, gender, postal code, multicultural affinity and other descriptions to target intended audiences.
Twitter puts trending brands in the Spotlight
A new feature will put brands in a position where users spend 26% more time looking.
Jay and Dan get a McMakeover (and new sponsor)
McDonald’s has signed on as the new presenting sponsor of SC With Jay and Dan, and the boys aren’t being subtle about it.
Gen Z wants original content and loves second-screening: study
A new study by Vice Media and Ontario Creates proves that when it comes to media, Gen Z is very different from Millennials.
What Twitter has learned from observing the top Canadian brands
From Bell to No Name, #TwitterNext’s Jamie Michaels shares what the top players say about the state of media.
ICYMI: Curling Canada slides into 2019, Instagram asks your age
Plus, Globe and Mail columnist Denise Balkissoon steps into executive editor role at Chatelaine.
Spotted! Starbucks adds AR magic to Christmas
Building off last year’s tree lighting sponsorship, the QSR paired with Snapchat to bring a magical train through the mall.
ICYMI: Fans push back for Anne, social media shopping climbs
Plus, The AdClub’s Magazine Day will honour Beverly Topping as Ken Hunt provides the keynote.
So.da undertakes its first Slice series, taps IGTV
The 12-part show focused on female entrepreneurs signals the social digital agency’s first original digital series for Slice.
Snapchat’s userbase predicted to grow by 14%
eMarketer data projects continued growth for the platform through 2023, with some of that coming from the 35 to 64 group.
Sobeys ventures into IGTV for holiday campaign
As the grocer invests more heavily in mobile and digital video, it’s using IGTV to amplify the reach of its TV spot.
