The brand aims to increase foot traffic by capitalizing on Canadians’ emotional attachment to the film franchise.
Developed by Influence Marketing, the street-level sampling activation is designed for social sharing.
Cornwall is set to start this month and will be based in Toronto.
The platform says it will not change its position until the federal government agrees to examine the order that shuts down its Canadian operations.
The first phase of the campaign focuses on short-form social video, with broader media placements planned for fall.
The new campaign, starring Eugene Levy, uses connected TV and YouTube to reach a wider audience.
TIFF and the Juno Awards are among the institutions that will not receive renewed sponsorships.
Product discovery is fueled by a video platform where creators showcase items through live broadcasts.
The cross-border campaign leverages OOH, digital, social, print and a branded coffee truck.
The platform is making efforts to show its value while it remains under a federal order to shut down business operations.
The company aims to reach consumers during peak outdoor cooking season, as part of the ‘It’s Better Outside with Ninja’ campaign.
Meanwhile, Meta adds DMs to Threads, and Netflix is reportedly in talks with Spotify for music content.
The search will be promoted through the company’s social media channels, email subscribers and in-store signage.
Gander is being built and hosted in Canada and promises to protect users’ privacy.
The organization’s latest campaign uses sponsored content and collabs with influencers and disability advocate Lindsey Mazza.