Social

Club House_Photo_Toronto Light Show 1_032921

Spotted! McCormick Canada shines a light on its brands

The light show finalizes the “My Home is Canada” campaign featuring the Club House, Billy Bee and French’s brands.

image001

Dairy Farmers of Manitoba pivots media to support restaurants

The agricultural association tries new tactics, providing free ads to support local restaurants in the province.

pr_doghouse55

Who is using Clubhouse in Canada: study

The audio platform is growing in popularity globally, but eight-in-10 Canadians don’t know what it is.

island-of-bryan_tile

RBC reupps its relationship with HGTV’s Bryan and Sarah Baeumler

The financial services brand banks on the network’s number one series to promote its digital tools and services.

pexels-cottonbro-5081930 (1)

TikTok brings brand-safe measurement to Canada

Working with OpenSlate, the platform will provide pre- and post-campaign analytics to verify placement and outcomes.

pexels-brett-jordan-5417837

ICYMI: Twitter gets new brand safety certification

Plus, Facebook adds new monetization tools for creators and Bell Media and ICA open entries for IDEA contest.

pexels-brett-jordan-5426400

Pinterest grows its investment in Canada

The platform is making hires to strengthen its relationship with local advertisers and establish a shopping-focused engineering hub.

HBC Live a Colourful Life

Hudson’s Bay goes digital-first to mark customers’ ‘homeiversary’

The retailer’s full-funnel campaign is supporting customers’ at-home buying to improve their “sanctuaries.”

Bud Light Canada-Canadian documentary -Underplayed-- executive p

Bud Light tries a new strategy to support its documentary

Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.

Swiss Chalet-A Healthy Relationship- Swiss Chalet Collaborates w

Swiss Chalet renews WW partnership with a big paid strategy

The family service restaurant focuses on community engagement by investing more in social spend.

pexels-thought-catalog-2228569

ICYMI: Snapchat lets a news company sell its ads

Plus, Global will air Meghan and Harry’s Oprah interview and Jack Link’s signs an esports sponsorship.

The Naked Collective-The Naked Collective Partners With Acosta t

Mude keeps its media plan nimble for Canadian launch

The Irish health beverage startup is focusing on dynamic digital and OOH that will help it identify and respond to local demand.

pexels-brett-jordan-5426400

Pinterest introduces new video units and measurement tools

The social platform also unveiled research about its “new generation” of users in Canada.

HF x Habs Release

HelloFresh becomes official meal kit of the Montreal Canadiens

The brand’s first team sponsorship will include special offers for Habs fans and a content series.

Canada Goose, Rhude and NBA

Canada Goose supports new NBA partnership with first foray into TV

As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.