Social
Media News: TikTok returns to Apple and Google stores
Meanwhile, Reddit will launch an enhanced search experience this year and YouTube incorporates a new AI tool.
Spotted! Reese’s Puffs partners with Gen Z artists to reach Gen Z consumers
The brand’s latest campaign features a Toronto streetcar takeover, an updated jingle and a streetwear collection.
Industry News: Meta speeds up the introduction of AI labels
Meanwhile, Fizz is launching an all-digital TV service for internet subscribers in Quebec.
Google and Snap report positive Q4 earnings
Alphabet’s fourth quarter revenues increase 12%, while the number of daily active users increased on Snapchat.
Half of newcomers turn to social networks to make a purchase decision
TikTok’s latest report analyzes the role social media plays in the lives of newcomers.
YouTube brings its creator takeover ad unit to Canada
Advertisers can now buy 100% of the ad inventory of some of YouTube’s biggest creator channels.
Meta’s revenues increased by 22% in 2024
Digital advertising accounted for most of the company’s revenue, according to its latest earnings report.
Flip is gaining in popularity as TikTok’s future remains hazy
Chinese app RedNote is seeing its numbers grow exponentially, too.
Meta is testing ads on Threads
Image-based ads will appear in the platform’s home feed for a small percentage of people.
Hellmann’s taps into social media recipe trend
The brand’s new campaign includes content created in partnership with chefs to re-position its vegan mayo.
Creator ads on social networks drive results across the entire funnel: study
Snapchat’s latest report analyzes the impact that creator-brand partnerships have on shopping habits.
Kruger goes wide with Big Assist ad campaign
The company is encouraging Canadians to nominate a minor hockey association for their chance to receive $100,000.
Social media platforms respond to TikTok ban with upgrades
The updates come as TikTok’s future remains uncertain in the U.S.
How the TikTok drama in the U.S. might be good for Canadian creators
Intervention by President Trump brought the social platform back online after a 12-hour blackout.
Kayak predicts the next five years of travel trends
Emerging trends include wellness travel, virtual reality-bending experiences and city-jumping adventures.
