Social
Lifestyle gurus look to extend brands via licensing deals
Kin, Corus’ influencer division, has teamed with Nelvana to add another partnership to layer to building creators’ brands.
Kraft Heinz turns Twitch into a streaming store for KD
Kraft Heinz let users exchange in-platform currency for its new Flavour Boosts as a way to show up where its target is.
TikTok is the most popular social app with Canada’s youth
The first “MTM Jr.” report also finds that messaging and interacting with content (instead of creating their own) are the big draws for young people.
Reddit tops $100 million in ad revenue after cutting programmatic
The site, now valued at over $10 billion USD, is focused on direct sales and its own ad management platform.
Bell Media develops social opps for back-to-school and holiday shopping
It’s looking to leverage Twitter Spaces as a way to mention products through live audio conversations with its show hosts.
Publicis named TikTok’s founding commerce agency partner
The global network partnered with the platform to offer its clients a first pass at new products and a support team to educate and build social commerce strategies.
Facebook limits advertiser targeting to youth
The safety measures also come as the social network adds three major publishers to its news innovation test.
ICYMI: Kraft Heinz is giving away more ad space
Plus, former Mindshare managing director Lynette Whiley joins digital agency Chameleon and tech companies continue to see ad revenue increase.
Google, Spotify get big boosts in ad revenue
Alphabet reported a jump in spending from retailers, while Spotify expects advertising to be a major revenue driver in the future.
How Popeyes is hyping chicken nuggets in Canada
Compared to the big, buzzy launch of its chicken sandwich, the QSR is focusing more on social and specialty TV.
Pinterest makes influencer content more shoppable
The ability to more easily establish and disclose brand partnerships opens up more opportunities for advertisers on the platform.
The Verdict: How SickKids built a net-new audience for a new event
The virtual, nation-wide Millions Reasons Run exceeded funding expectations by 129% due to a nimble, digital-first and data-fuelled effort.
Twitter, Snap post big revenue jumps in Q2
New and revamped ad offerings helped both social networks surpass analyst expectations.
ICYMI: CBC adds to its Olympic programming
Plus, COMMB announces first programmatic members and social networks open up to Media Rating Council.
