Social
Meta commits to short-form video after revenue dip
The company continues to face pressure from macroeconomic challenges and Apple’s iOS 14 update.
Twitter cites the economy and Elon Musk for meager growth
Ongoing uncertainty hit the company’s ad business, despite user growth.
Snap’s losses continue in Q2 despite user growth
Platform changes and macroeconomic challenges have resulted in a fairly steady deceleration in demand over the last year.
Barilla extends Covenant House partnership for a tenth year
Support for a youth cooking program comes with promotion across digital channels.
Polar launches new connected TV offering, rebrands as Nova
The company’s automated ad repurposing can now be used on a fast-growing platform.
Snapchat launches on desktop
The feature is part of the company’s new premium subscription tier.
Shopify partners with YouTube to integrate video with ecommerce
A new feature will allow merchants to link directly to products from videos and live streams.
Meta brings payments to Instagram chats
The latest ecommerce-oriented move from the platform allows for purchases to be made within in DMs.
Snap debuts first Canadian original
The ten-part series “Reclaim(ed)” dives into issues facing Indigenous people from a Gen Z perspective.
Voila brings TikTok trends to your table
The grocery delivery service is capitalizing on the scarcity caused when recipes and food trends go viral on the platform.
Pinterest adds to its shoppable features
A new API and tagging features continue the platform’s investment in connecting ads and commerce.
TikTok, Reddit and LinkedIn are gaining social media share
The latest MTM report looks at how Canadians are using social media in 2022.
Salesforce connects with TikTok on social commerce
Advertisers will have the option to more easily launch and measure shopping-focused campaigns through the company’s CRM platform.
Meta hires Nish Shah as agency lead
Initiative’s former chief strategy officer will be a strategic partner to help agencies drive results with the company’s platforms.
Nielsen joins TikTok’s Media Mix Modelling
The measurement company will help the social platform develop its data processes and help advertisers better understand campaign results.
