Social

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Meta commits to short-form video after revenue dip

The company continues to face pressure from macroeconomic challenges and Apple’s iOS 14 update.

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Twitter cites the economy and Elon Musk for meager growth

Ongoing uncertainty hit the company’s ad business, despite user growth.

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Snap’s losses continue in Q2 despite user growth

Platform changes and macroeconomic challenges have resulted in a fairly steady deceleration in demand over the last year.

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Barilla extends Covenant House partnership for a tenth year

Support for a youth cooking program comes with promotion across digital channels.

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Polar launches new connected TV offering, rebrands as Nova

The company’s automated ad repurposing can now be used on a fast-growing platform.

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Snapchat launches on desktop

The feature is part of the company’s new premium subscription tier.

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Shopify partners with YouTube to integrate video with ecommerce

A new feature will allow merchants to link directly to products from videos and live streams.

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Meta brings payments to Instagram chats

The latest ecommerce-oriented move from the platform allows for purchases to be made within in DMs.

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Snap debuts first Canadian original

The ten-part series “Reclaim(ed)” dives into issues facing Indigenous people from a Gen Z perspective.

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Voila brings TikTok trends to your table

The grocery delivery service is capitalizing on the scarcity caused when recipes and food trends go viral on the platform.

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Pinterest adds to its shoppable features

A new API and tagging features continue the platform’s investment in connecting ads and commerce.

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TikTok, Reddit and LinkedIn are gaining social media share

The latest MTM report looks at how Canadians are using social media in 2022.

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Salesforce connects with TikTok on social commerce

Advertisers will have the option to more easily launch and measure shopping-focused campaigns through the company’s CRM platform.

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Meta hires Nish Shah as agency lead

Initiative’s former chief strategy officer will be a strategic partner to help agencies drive results with the company’s platforms.

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Nielsen joins TikTok’s Media Mix Modelling

The measurement company will help the social platform develop its data processes and help advertisers better understand campaign results.