Social
Spotted! McCormick Canada shines a light on its brands
The light show finalizes the “My Home is Canada” campaign featuring the Club House, Billy Bee and French’s brands.
Dairy Farmers of Manitoba pivots media to support restaurants
The agricultural association tries new tactics, providing free ads to support local restaurants in the province.
Who is using Clubhouse in Canada: study
The audio platform is growing in popularity globally, but eight-in-10 Canadians don’t know what it is.
RBC reupps its relationship with HGTV’s Bryan and Sarah Baeumler
The financial services brand banks on the network’s number one series to promote its digital tools and services.
TikTok brings brand-safe measurement to Canada
Working with OpenSlate, the platform will provide pre- and post-campaign analytics to verify placement and outcomes.
ICYMI: Twitter gets new brand safety certification
Plus, Facebook adds new monetization tools for creators and Bell Media and ICA open entries for IDEA contest.
Pinterest grows its investment in Canada
The platform is making hires to strengthen its relationship with local advertisers and establish a shopping-focused engineering hub.
Hudson’s Bay goes digital-first to mark customers’ ‘homeiversary’
The retailer’s full-funnel campaign is supporting customers’ at-home buying to improve their “sanctuaries.”
Bud Light tries a new strategy to support its documentary
Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.
Swiss Chalet renews WW partnership with a big paid strategy
The family service restaurant focuses on community engagement by investing more in social spend.
ICYMI: Snapchat lets a news company sell its ads
Plus, Global will air Meghan and Harry’s Oprah interview and Jack Link’s signs an esports sponsorship.
Mude keeps its media plan nimble for Canadian launch
The Irish health beverage startup is focusing on dynamic digital and OOH that will help it identify and respond to local demand.
Pinterest introduces new video units and measurement tools
The social platform also unveiled research about its “new generation” of users in Canada.
HelloFresh becomes official meal kit of the Montreal Canadiens
The brand’s first team sponsorship will include special offers for Habs fans and a content series.
Canada Goose supports new NBA partnership with first foray into TV
As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.
