Social

view2

Snap makes Lens creation more accessible

Lens Web Builder will allow brands to create lenses from templates, regardless of their 3D development background.

Facebook

ICYMI: Kinetic Canada bulks up, Facebook drops music tool

Plus, Stingray brings a country music channel to the Canadian market.

Social Solution

Inside Cadreon’s new social tool

The solution allows brands to extend their social creative to a network of trusted digital platforms.

sara-kurfess-1416212-unsplash

Twitter reports Q4, sees shares soar

The social media company surpassed $1 billion in quarterly revenue for the first time.

ArkellsNews2

ICYMI: Arkells want you to read more local news, Google expands in Canada

Plus, Facebook shuts down mobile Audience Network and TCL pulls the plug on BlackBerry.

unnamed (17)

John Frieda taps influencers in expanded Corus partnership

Beyond ET Canada host Cheryl Hickey, adding influencers into the mix will engage younger audiences with more diverse hair textures, says Corus.

thought-catalog-xVRdDDe6M1A-unsplash

Snap sees big lift in revenue, but stock slides

Lifts in revenue were driven by increased activity on Story Ads and Commercials.

sara-kurfess-6lcT2kRPvnI-unsplash

What does Canada’s social snapshot look like?

One social media platform is rising much faster than others.

austin-distel-QK1OhZmopBo-unsplash

Get ready for more content-led campaigns, study says

Plus, World Media Group looks at the most common KPIs for content-led campaigns.

EHBIKpqWsAIpzV0

How Corus and Twitter bested their own records with Samsung

A custom content series to promote the Galaxy Note 10+ managed to smash Twitter’s previous records for branded content. Here’s how they did it.

szabo-viktor-7hqEx1al0Fk-unsplash

Quiet giant Pinterest grows in popularity

Stocks rose when Pinterest users surpassed Snapchat in the U.S. and buyers are enthusiastic – but some say it’s more fair to compare Pinterest to Instagram (or no social network at all).

WhatsApp-Status-feature

What’s next for WhatsApp if ads aren’t coming soon?

Facebook isn’t ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.

angelo-moleele-s2WxsnxeRc4-unsplash

How Gen Z’s social habits differ from older Canadians

Instagram, Snapchat more popular for teens, ‘liking’ posts and messaging friends most frequent activities, according to a new MTM Junior report.

facebookShutterstock

Facebook places some limits on targeting for special ad categories

Ad categories are restricted from using age, gender, postal code, multicultural affinity and other descriptions to target intended audiences.

charles-FdDkfYFHqe4-unsplash

Twitter puts trending brands in the Spotlight

A new feature will put brands in a position where users spend 26% more time looking.