‘Branded destinations’ in search and a UGC library among the platform’s new tools announced at Toronto summit.
Digital-pure players are expected to account for 3/4 of all Canadian ad sales this year.
Portfolio of beverages will be promoted through tailored content on a new social handle called SiptheNorth.
The brand is targeting young, urban consumers with an immersive, experiential activation in Toronto and Vancouver.
The collab entices pet parents via petfluencers and treats on wheels
Playoff campaign in Edmonton was a way to ‘join the conversation’ and connect with fans in real time.
The Unilever Canada brand invited F1 race-week revelers to record their own social media post.
The Danone Canada brand launched a made-for-social activation that recreated the atmosphere of the Stanley Cup finals.
The brand is leveraging targeted ads on GymTV and a national challenge on activty-tracking platform Strava.
Plus, Bell Media partners with independent production company Blink49 Studios.
The move makes the company one of the largest global independent media platforms.
A feature includes clickable, branded graphics that frame the video player during sponsored streams on both web and mobile.
The contest is a part of Sobeys summer campaign, “So Canadian,” which spans a range of social and digital tactics.
Fizzooka started on Fortnite and exploded on Reddit, with a 400% increase in talk about the CPG brand during the campaign.
The national, digital-first campaign rewards a reduction in screen time with free bars.