Social
SickKids revisits an old media plan in a new way
OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.
J.P. Wiser’s goes national to ask, ‘drinks soon?’
The campaign aims to inspire folks to connect more often with out-of-home, dynamic ad insertion, and a special manifesto to help keep your word.
Van Houtte soars to new heights with Cirque du Soleil
A 15-second spot filmed under the big top marks phase three of a campaign for the coffee distributor’s centenary.
Kin renews Facebook series New Mom Who Dis
The Jessi Cruickshank series will feature guest appearances from Liberal leader Justin Trudeau and the woman who invented (and regrets) gender reveal parties.
The Globe launches new national brand platform
‘Report on Business Magazine’ also gets a refresh with sleeker design and content more focused on strategy and executive leadership.
ICYMI: Cineplex strikes a U.S. deal, Snap rolls out new originals
Plus, YouTube partners with Ticketmaster, Eventbrite to make ticket purchasing easier for Canadians.
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Corus ups the spend for a bigger, broader fall campaign
Heavily driven by data, the campaign runs into December with social, digital presence and partnerships with Amazon, Miss Fresh.
Twitter’s former partnerships lead moves Nextdoor
Christopher Doyle has been made country manager for Nextdoor, a hyper-local socializing app.
How Twitter plans to Run This Town
The indie film based on the life of an infamous Canadian mayor has entered into a unique partnership with Twitter.
Ad blocker usage at nearly 50%: report
Ad-blocking doesn’t discriminate by age, with Boomers most likely to block ads and delete cookies.
CTV spends big for national fall campaign
The broadcaster invests in targeted markets, promoting more new shows than previous years.
Snap eyes depth (and differentiation) with 3D feature
Digital experts say the new feature is an innovation driver – and for the first time in years, the battle between niche digital platforms is heating up.
Pathways to Education launches first national media campaign
The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.
Snap Canada makes Matt McGowan country manager
The New Yorker joins the Toronto team after success with Google, Adestra.
ICYMI: Politics trend in the podcast world, Google grows in Kitchener
Plus, YouTube launches a Fashion channel with style content creators, industry collaborations and inside access.
