Social
TikTok adds self-serve option, ad grants for SMBs
Could new options for advertisers give it an ad opportunity amidst Facebook boycotts?
Where are social media users getting their news from?
Plus, the Reuters Digital News Report breaks down which news brands Canadians consider trustworthy.
What happens when consumer concerns around hate speech match brands’
The CMA’s John Wiltshire says the average Canadian has “woken up on the issue,” which is driving an urgency in brands.
ICYMI: Facebook’s rocky week continues
Plus, Scott McGillivray launches a podcast and Gameloft debunks gamer myths.
Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
Should brands get in on the Houseparty?
The video chat wars are heating up – is Houseparty worth diving into even without traditional ad placements?
Snap rolls out new map, AR lenses and actionable units
Some of its new features will put a spotlight on local businesses as they prepare to re-open.
ICYMI: Broadsign lends media, Toronto Ultra inks sponsor deal
Plus, Twitter asks you to read before you Retweet, and Toronto’s Call of Duty franchise gets a new sponsor.
Twitter prepares for its return to live sports in Canada
A new feature will allow simulcast commentary from celebrity and media partners.
IGTV revving up to chase mobile ad dollars
Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.
Epic Games uses an epic buy to attract casual gamers
The partnership features a first-to-market execution with TheScore, being the first brand to partner with the brand on TikTok.
Bell Media strikes broadcast partnership with Pinterest
The new collaboration opens the doors for brand broadcast or social media opportunities.
ICYMI: Tim and Sid are back
Plus, Murdoch Mysteries will return, and Facebook has reached a settlement to help moderators experiencing trauma.
Kruger uses “Rolling it Forward” message to expand on NHL partnership
The CPG giant didn’t initially have a paid media campaign for its NHL sponsorship this year, but now it’s seized the opportunity.
Pinterest looks to seize on increase in ecommerce activity
A new integration with Shopify will allow merchants to upload their catalogues through Shopify, expanding Pinterest’s advertiser base to smaller brands.
