Social
TikTok introduces AI-powered tools and upgraded features for advertisers
‘Branded destinations’ in search and a UGC library among the platform’s new tools announced at Toronto summit.
Magna revises 2025 Canadian ad sales outlook
Digital-pure players are expected to account for 3/4 of all Canadian ad sales this year.
VaynerMedia Canada wins Peller social business
Portfolio of beverages will be promoted through tailored content on a new social handle called SiptheNorth.
PC expands beyond loyal customer base with Bookable Backyards activation
The brand is targeting young, urban consumers with an immersive, experiential activation in Toronto and Vancouver.
Spotted! Skip and PetSmart promote partnership via activation, social and TV
The collab entices pet parents via petfluencers and treats on wheels
DQ Canada chirps back at Marchand after Panthers player’s viral moment
Playoff campaign in Edmonton was a way to ‘join the conversation’ and connect with fans in real time.
Magnum launches Canadian Grand Prix activation to grow its Instagram footprint
The Unilever Canada brand invited F1 race-week revelers to record their own social media post.
Oikos Pro brings NHL playoffs into the gym
The Danone Canada brand launched a made-for-social activation that recreated the atmosphere of the Stanley Cup finals.
Think Turkey adopts new media mix to reach health-focused consumers
The brand is leveraging targeted ads on GymTV and a national challenge on activty-tracking platform Strava.
Industry News: Corus brings Ben Mulroney’s show to YouTube
Plus, Bell Media partners with independent production company Blink49 Studios.
Equativ and Sharethough now operate under one banner
The move makes the company one of the largest global independent media platforms.
Amazon Ads launches Twitch Creator Sponsorships
A feature includes clickable, branded graphics that frame the video player during sponsored streams on both web and mobile.
Sobeys’ social-first contest invites picnickers to like national pride
The contest is a part of Sobeys summer campaign, “So Canadian,” which spans a range of social and digital tactics.
Mentos connects with gamers using cola-fuelled launcher
Fizzooka started on Fortnite and exploded on Reddit, with a 400% increase in talk about the CPG brand during the campaign.
KitKat Canada urging Gen Z to take a break (from their phones)
The national, digital-first campaign rewards a reduction in screen time with free bars.
