Social

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SkipTheDishes uses in-game integration to improve the playoff viewing experience

The league’s official food delivery app is using special in-broadcast ads to make ordering during a game easier.

(From left to right) Anastasia Adani (CEO, A Plus Creative), Susy Brown (marketing director, Estée Lauder Canada), Phylicia George (Athlete); Alannah Yip (Athlete); Hannah Kelly (Estée Lauder Canada); Julie Sutherland (Estée Lauder Canada).

Estee Lauder doubles down on Facebook for Shades of Canada

Focusing on diversity and inclusion, the second iteration of the campaign relied on social to make sure Canadians know there’s a product for them.

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Reddit kicks off first campaign in a Canadian media strategy

Digital-first and supported by a strong OOH effort, the platform is looking to drive awareness and user acquisition.

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Narcity boosts small business with media giveaway

The publisher is giving away up to $100,000 in ad spend to community businesses affected by COVID-19.

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Sportsnet announces Stanley Cup semifinal schedule

Playoff viewing analysis indicates round one experienced a year-over-year AMA increase of 55%.

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Upfronts ’21: Bell Media is all-in on AVOD

The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.

Bell Media-MuchMusic Returns as Content-Driven Digital First Net

Upfronts ’21: What Bell has planned for MuchMusic

Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.

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Pinterest makes it easier for brands to sell

Improving brand trust and discoverability has Canadian retailers like Knix and Article testing out the new platform features.

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Upfronts ’21: Corus ‘unboxes’ new ad opps

On top of combining content with commerce, Corus significantly invests in its influencer network.

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ICYMI: MiQ’s first-ever Upfront

Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.

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Rogers rebrands news radio stations as CityNews

All of the broadcaster’s local stations will have a unified brand with TV, but maintain the strengths of the platform.

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Snap partners with Zulubot for tailor-made local AR

This is the first time Snap has partnered with a Canadian AR lens producer.

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Sportsnet announces NHL playoffs round two coverage

Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.

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Quebec City Tourism is spending big on local travel

The campaign is one of the biggest media investments since the city’s 400th anniversary back in 2008.

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Mediacom chews on challenges for Excel spot

In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.