Social
SkipTheDishes uses in-game integration to improve the playoff viewing experience
The league’s official food delivery app is using special in-broadcast ads to make ordering during a game easier.
Estee Lauder doubles down on Facebook for Shades of Canada
Focusing on diversity and inclusion, the second iteration of the campaign relied on social to make sure Canadians know there’s a product for them.
Reddit kicks off first campaign in a Canadian media strategy
Digital-first and supported by a strong OOH effort, the platform is looking to drive awareness and user acquisition.
Narcity boosts small business with media giveaway
The publisher is giving away up to $100,000 in ad spend to community businesses affected by COVID-19.
Sportsnet announces Stanley Cup semifinal schedule
Playoff viewing analysis indicates round one experienced a year-over-year AMA increase of 55%.
Upfronts ’21: Bell Media is all-in on AVOD
The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.
Upfronts ’21: What Bell has planned for MuchMusic
Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.
Pinterest makes it easier for brands to sell
Improving brand trust and discoverability has Canadian retailers like Knix and Article testing out the new platform features.
Upfronts ’21: Corus ‘unboxes’ new ad opps
On top of combining content with commerce, Corus significantly invests in its influencer network.
ICYMI: MiQ’s first-ever Upfront
Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.
Rogers rebrands news radio stations as CityNews
All of the broadcaster’s local stations will have a unified brand with TV, but maintain the strengths of the platform.
Snap partners with Zulubot for tailor-made local AR
This is the first time Snap has partnered with a Canadian AR lens producer.
Sportsnet announces NHL playoffs round two coverage
Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.
Quebec City Tourism is spending big on local travel
The campaign is one of the biggest media investments since the city’s 400th anniversary back in 2008.
Mediacom chews on challenges for Excel spot
In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.
