Social

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John Frieda taps influencers in expanded Corus partnership

Beyond ET Canada host Cheryl Hickey, adding influencers into the mix will engage younger audiences with more diverse hair textures, says Corus.

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Snap sees big lift in revenue, but stock slides

Lifts in revenue were driven by increased activity on Story Ads and Commercials.

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What does Canada’s social snapshot look like?

One social media platform is rising much faster than others.

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Get ready for more content-led campaigns, study says

Plus, World Media Group looks at the most common KPIs for content-led campaigns.

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How Corus and Twitter bested their own records with Samsung

A custom content series to promote the Galaxy Note 10+ managed to smash Twitter’s previous records for branded content. Here’s how they did it.

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Quiet giant Pinterest grows in popularity

Stocks rose when Pinterest users surpassed Snapchat in the U.S. and buyers are enthusiastic – but some say it’s more fair to compare Pinterest to Instagram (or no social network at all).

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What’s next for WhatsApp if ads aren’t coming soon?

Facebook isn’t ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.

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How Gen Z’s social habits differ from older Canadians

Instagram, Snapchat more popular for teens, ‘liking’ posts and messaging friends most frequent activities, according to a new MTM Junior report.

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Facebook places some limits on targeting for special ad categories

Ad categories are restricted from using age, gender, postal code, multicultural affinity and other descriptions to target intended audiences.

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Twitter puts trending brands in the Spotlight

A new feature will put brands in a position where users spend 26% more time looking.

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Jay and Dan get a McMakeover (and new sponsor)

McDonald’s has signed on as the new presenting sponsor of SC With Jay and Dan, and the boys aren’t being subtle about it.

Photo credit: The Gender Spectrum Collection.

Gen Z wants original content and loves second-screening: study

A new study by Vice Media and Ontario Creates proves that when it comes to media, Gen Z is very different from Millennials.

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What Twitter has learned from observing the top Canadian brands

From Bell to No Name, #TwitterNext’s Jamie Michaels shares what the top players say about the state of media.

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ICYMI: Curling Canada slides into 2019, Instagram asks your age

Plus, Globe and Mail columnist Denise Balkissoon steps into executive editor role at Chatelaine.

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Spotted! Starbucks adds AR magic to Christmas

Building off last year’s tree lighting sponsorship, the QSR paired with Snapchat to bring a magical train through the mall.