Social
Snap opens the Q3 earnings season on a high note
The first of the major social media companies to report its revenue and users for the quarter did not disappoint. In fact, it exceeded expectations.
Snapchat makes a bang with Sounds
The platform is following in the footsteps of Instagram and TikTok with an official music library to enhance content.
Shiseido builds a beauty box on Pinterest
As the brand looks to increase its ecommerce sales, it’s seeking skincare-savvy social users.
Instagram expands shopping across platform
Users can now make purchases with a few taps from IGTV, Stories and Live, with Reels coming sometime in the future.
The Verdict: How did Taco Bell’s Snapchat buy impact store visits?
The platform helped the QSR look beyond brand lift and purchase intent as proof points for a social campaign.
What’s different about Pinterest’s Story feature?
Pinterest is a very different platform from Instagram and Snapchat. Will Story Pins help it assimilate, or differentiate?
Why buyers should use Pinterest to reach men
Between self-care, home improvement, kid-friendly projects and long hairstyles, men have proven that their interests go beyond stereotypes – and so do certain platforms.
CBC formalizes new branded content unit
Tandem represents a new era of branded content for the pubcaster, with more investment and more defined leadership.
As a TikTok acquisition inches closer, what’s the brand impact?
While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.
Amex Canada thinks ‘small’ with new Twitter series
The series is part of a broader campaign by Amex Canada to promote and help small businesses.
Is Instagram’s home feed change a good call for brands?
The new feature could give brands more opportunities for organic connection, but it could also sour users.
Exclusive: How do Canadians feel about a U.S. TikTok ban?
In a study provided to MiC, Horizon Media found that a sizeable number of Canadians view the platform as a source of brand discovery and connection.
Inside Enthusiast Gaming’s big acquisition
The deal with Blue Ant Media to purchase Omnia Media has officially closed, strengthening Enthusiast’s entertainment network.
Pinterest rolls out new quiz unit, with IKEA Canada first to try it out
With more homebodies looking for at-home creativity and a broader drive toward ecommerce, the quiz is giving Pinners a new way to curate their boards.
The duopoly is losing share overseas, but could it fare better in Canada?
Could one withstand the ad industry’s widespread softening more than the other?
