Social

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Kruger uses “Rolling it Forward” message to expand on NHL partnership

The CPG giant didn’t initially have a paid media campaign for its NHL sponsorship this year, but now it’s seized the opportunity.

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Pinterest looks to seize on increase in ecommerce activity

A new integration with Shopify will allow merchants to upload their catalogues through Shopify, expanding Pinterest’s advertiser base to smaller brands.

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ICYMI: Alex Panousis joins NABS national board

Plus, Pinterest ups its functions for boards and Twitter asks users to re-consider their language.

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Late March saw Twitter ad rev fall 27% year-over-year

Users surged for the platform, but the income generated by ads ran almost inverse to this lift.

Facebook Mobile

Facebook posts Q1 results, gives early peek at Q2

Revenues for April are relatively unchanged, indicating that flat might be the new up for the pandemic.

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Corus creates first social series on Pinterest

The series is part of an effort to build brand love with Slice’s millennial female audience.

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Matt McGowan on Snap’s Q1 surge

The Canadian GM says its AR functions are working on both upper- and lower-funnel activations.

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How Hershey is getting into living rooms for Easter

As people around the world prep for an untraditional holiday, the candy-maker turns to an untraditional media.

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ImageMotion launches TikTok program

The content agency says it’s a big opportunity for brands to gain visibility, particularly among Millennials and Gen Z.

CA-EN Group

Digital newcomer Nextdoor finds an opportunity to step up

Nextdoor is still a newbie in Canada, but amidst a social isolation-fuelled surge, it’s introducing new tools in response.

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Even as Twitter usage surges, ad revenue is taking a hit

Daily active users are up 8% from last quarter, but Twitter says there will be impacts on projected revenue, as well as expenses and headcount.

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BuzzFeed opens Tasty Studios in Toronto

While the company has already worked with Canadian brands, the studio is meant to help it develop deeper relationships and build its number of local partnerships.

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Snap makes Lens creation more accessible

Lens Web Builder will allow brands to create lenses from templates, regardless of their 3D development background.

Facebook

ICYMI: Kinetic Canada bulks up, Facebook drops music tool

Plus, Stingray brings a country music channel to the Canadian market.

Social Solution

Inside Cadreon’s new social tool

The solution allows brands to extend their social creative to a network of trusted digital platforms.