Social
Pinterest tailors first business marketing campaign to advertisers
To compete in a competitive global ad market, the social platform is highlighting strength in categories including beauty, auto and finance.
Facebook has put global media up for review
The social platform is the second largest advertiser globally, after Google, in their shared sector.
Reddit opens an office in Canada
The platform provides media buyers in Canada with unduplicated reach and a highly-engaged user base.
Dove Men+Care and the Raptors bond over basketball
The brand continues to champion modern fatherhood by expanding on a partnership that does well with families.
Spotted! McCormick Canada shines a light on its brands
The light show finalizes the “My Home is Canada” campaign featuring the Club House, Billy Bee and French’s brands.
Dairy Farmers of Manitoba pivots media to support restaurants
The agricultural association tries new tactics, providing free ads to support local restaurants in the province.
Who is using Clubhouse in Canada: study
The audio platform is growing in popularity globally, but eight-in-10 Canadians don’t know what it is.
RBC reupps its relationship with HGTV’s Bryan and Sarah Baeumler
The financial services brand banks on the network’s number one series to promote its digital tools and services.
TikTok brings brand-safe measurement to Canada
Working with OpenSlate, the platform will provide pre- and post-campaign analytics to verify placement and outcomes.
ICYMI: Twitter gets new brand safety certification
Plus, Facebook adds new monetization tools for creators and Bell Media and ICA open entries for IDEA contest.
Pinterest grows its investment in Canada
The platform is making hires to strengthen its relationship with local advertisers and establish a shopping-focused engineering hub.
Hudson’s Bay goes digital-first to mark customers’ ‘homeiversary’
The retailer’s full-funnel campaign is supporting customers’ at-home buying to improve their “sanctuaries.”
Bud Light tries a new strategy to support its documentary
Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.
Swiss Chalet renews WW partnership with a big paid strategy
The family service restaurant focuses on community engagement by investing more in social spend.
ICYMI: Snapchat lets a news company sell its ads
Plus, Global will air Meghan and Harry’s Oprah interview and Jack Link’s signs an esports sponsorship.
