Social

Cyberimpact appoints Jelly Marketing as AOR

The agency’s aim is to enhance the brand’s presence and highlight that its email solutions are in line with marketing regulations.

Canadians will spend more than 14 years on their mobile apps

A new study reports that mobile phone usage continues to grow year-over-year across all age groups.

CIBC focuses on travel rewards with Pinterest campaign

The summer-long campaign includes sponsored travel-related editorial.

Armstrong wants to highlight its cheese during BBQ season

The Saputo brand is rolling out a new campaign that includes a contest and a food truck in Ontario.

Snapchat introduces new features to protect teens online

The app is adding new controls, making it harder for strangers to find and add teens.

Pinterest introduces Board Sharing videos

The new feature enables sharing of boards in video format across social media with inks to shoppable boards.

Facebook still the most popular social network among Canadian adults

A new MTM study found growth in WhatsApp, Reddit and TikTok usage.

TikTok unveils ad solutions to boost brands’ creativity

A suite of AI-driven creative tools and a hub with access to creators and agency partners will be available to advertisers.

Pinterest launches new AI tools

The new tools cover creative production, campaign measurement and brand safety.

X updates its rules to formally allow adult content on the platform

The move formalizes a policy that already existed when the platform was known as Twitter, before Musk bought it in 2022.

Dentsu and Tentree partner to help prevent uncontrolled fires with hashtag and AI

Following Wildfires uses proprietary tech and human expertise to help Canadians safeguard their communities.

Atypique and Backstreet Boy AJ McLean want it that way

The singer and entrepreneur will be the face of the the mocktail maker’s summer contest.

More Ontario school boards join lawsuit against social networks

The plaintiffs alleges that TikTok, Snapchat, Instagram and Facebook disrupt students’ learning.

Family dinners and 90’s fashion among Pinterest trends for this summer

The company’s latest report provides a glimpse of the most popular searches over the last year in the app.

Narcity signs as ad sales representative for Wildin Media

The deal aims to expand brands’ reach in Western Canada and enhance their engagement with Gen Z.