Social
Twitter, Snap post big revenue jumps in Q2
New and revamped ad offerings helped both social networks surpass analyst expectations.
ICYMI: CBC adds to its Olympic programming
Plus, COMMB announces first programmatic members and social networks open up to Media Rating Council.
Google Canada taps Laura Pearce as new head of marketing
Pearce joins Google Canada from Twitter Canada, where she headed the platform’s marketing efforts.
CBC lays out Tokyo 2020 Olympic coverage
Pre-coverage begins Wednesday, with a content slate that provides 3,725 hours of coverage across platforms.
Book publishers and retailers tap into TikTok
A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.
ICYMI: Publicis Groupe buys CitrusAd
Plus, Twitter shuts down Fleets and Netflix tops SRG’s report.
Cascades launches new branded content campaign for Fluff & Tuff
The seven-month-long campaign includes 14 feature articles on Mamanpourlavie.com.
Why Onlia added drive-ins to its media mix
The online digital brand made moves based on search insights indicating that Ontarians are keen to visit drive-in theatres this summer.
Technology’s role in post-pandemic retail shopping: study
The study also calls out opportunity around branded social content and the channel’s ability to facilitate discoverability in Canada.
Torstar and Enthusiast Gaming partner for new channel
AFK provides a platform for Gen Z audiences to engage with news and current events, and brands with an opportunity to authentically connect with them.
Pringles aims for lower-funnel audiences
The Kellogg chip brand relied on programmatic DOOH to get in front of shoppers as close to the point-of-purchase as possible.
How Twitter Canada is preparing for Tokyo
Leading up to the Summer Olympics, the social platform provides brand guidance around activation during the 16-day event.
TikTok Canada activates around new Indigenous creator partnership
The platform ran a cross-country multi-platform media campaign to celebrate Indigenous communities and stories.
Pinterest bans weight loss ads
The ad policy update expands on existing ones prohibiting body shaming and dangerous weight loss claims.
Real Canadian Superstore doubles down on diversity
In what is RCSS’s largest, most integrated media effort to day, the new campaign celebrates Canada’s varied national palette and the brand’s multicultural offering.
