Social

Pinterest Is A Visual Discovery Engine For Ideas Like Dinner Recipes, Home And Style Inspiration, And More

Pinterest tailors first business marketing campaign to advertisers

To compete in a competitive global ad market, the social platform is highlighting strength in categories including beauty, auto and finance.

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Facebook has put global media up for review

The social platform is the second largest advertiser globally, after Google, in their shared sector.

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Reddit opens an office in Canada

The platform provides media buyers in Canada with unduplicated reach and a highly-engaged user base.

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Dove Men+Care and the Raptors bond over basketball

The brand continues to champion modern fatherhood by expanding on a partnership that does well with families.

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Spotted! McCormick Canada shines a light on its brands

The light show finalizes the “My Home is Canada” campaign featuring the Club House, Billy Bee and French’s brands.

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Dairy Farmers of Manitoba pivots media to support restaurants

The agricultural association tries new tactics, providing free ads to support local restaurants in the province.

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Who is using Clubhouse in Canada: study

The audio platform is growing in popularity globally, but eight-in-10 Canadians don’t know what it is.

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RBC reupps its relationship with HGTV’s Bryan and Sarah Baeumler

The financial services brand banks on the network’s number one series to promote its digital tools and services.

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TikTok brings brand-safe measurement to Canada

Working with OpenSlate, the platform will provide pre- and post-campaign analytics to verify placement and outcomes.

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ICYMI: Twitter gets new brand safety certification

Plus, Facebook adds new monetization tools for creators and Bell Media and ICA open entries for IDEA contest.

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Pinterest grows its investment in Canada

The platform is making hires to strengthen its relationship with local advertisers and establish a shopping-focused engineering hub.

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Hudson’s Bay goes digital-first to mark customers’ ‘homeiversary’

The retailer’s full-funnel campaign is supporting customers’ at-home buying to improve their “sanctuaries.”

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Bud Light tries a new strategy to support its documentary

Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.

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Swiss Chalet renews WW partnership with a big paid strategy

The family service restaurant focuses on community engagement by investing more in social spend.

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ICYMI: Snapchat lets a news company sell its ads

Plus, Global will air Meghan and Harry’s Oprah interview and Jack Link’s signs an esports sponsorship.