Social
How The Discourse reconciles its work with Facebook’s news accelerator
Founder and CEO Erin Millar explains how she expanded her media company’s reach and how she’s passing on the knowledge she gained.
OTT exhaust, retailers becoming platforms and other 2020 predictions
Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.
ICYMI: Twitter bans political advertising, Narcity expands stateside
Plus, Blue Ant brings on former Nat Geo exec and the Food Network gets into the holiday spirit.
Facebook solid in Q3 despite public controversies
The social media platform increased revenues 29% year-over-year as public scrutiny grows over the company’s ethical responsibilities.
Record numbers of viewers tune into election night coverage
CTV the most-watched linear broadcast of the night while digital platforms draw millions across all major networks.
Twitter impacted by “revenue product issues” in Q3
Revenue rose, but missed targets, largely due to bugs the company is currently in the process of squashing.
Snap revenue up by 50%
The company expects to break even on an adjusted EBIDTA basis next quarter.
Are marketers ready for WhatsApp ads?
Popular with Canadian newcomers, the app is also largely used as a business tool internationally, says one agency leader.
How many are engaging with web content on Facebook?
Newswhip’s Q3 study shows that “soft” news is still gaining more impressions than politics, and outbound links aren’t getting the lion’s share of impressions.
A roundup of Election Night 2019 coverage
MiC breaks down the coverage planned from Canada’s four major broadcasters including linear, digital and radio broadcasts.
Ice Surfing returns with Budweiser, adds Wendy’s and Movember
The Sportsnet Twitter series predicts three times as many sponsors within the next month.
SickKids revisits an old media plan in a new way
OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.
J.P. Wiser’s goes national to ask, ‘drinks soon?’
The campaign aims to inspire folks to connect more often with out-of-home, dynamic ad insertion, and a special manifesto to help keep your word.
Van Houtte soars to new heights with Cirque du Soleil
A 15-second spot filmed under the big top marks phase three of a campaign for the coffee distributor’s centenary.
Kin renews Facebook series New Mom Who Dis
The Jessi Cruickshank series will feature guest appearances from Liberal leader Justin Trudeau and the woman who invented (and regrets) gender reveal parties.
