Social
Younger viewers might pay more attention to online ads
Those aged 18-44 are also more likely to find ads relevant, but given the chance most will still skip.
Users can now opt out of giving Facebook ‘off-Facebook’ data
The social giant is able to track outside data, from shopping to video streaming. Now, users are being handed a little more control.
Twitter introduces bidding on six-second views
The company says the new option was introduced in order to better fit with advertiser demands.
Jungle Creations folds Toronto operations into New York
The content shop has consolidated North American operations after less than one year in the Canadian market.
ICYMI: Twitter tests new features, FX looks to the fall
Plus, The Globe and Mail signs with Amazom Web Services.
Does Tumblr have a future for advertisers?
The micro-blogging platform was reportedly sold for under $10 million. But three buyers weigh in on how it could potentially prove its worth to advertisers.
Pathmatics brings its Facebook data to Canada
The social spending platform breaks down its estimates on what the biggest advertisers in Canada are spending on Facebook.
Is social media really all about socializing?
A new study by GlobalWebIndex shows that the number of social media accounts individuals have could plateau, and social media is more about brands.
New talent helps Journeywoman travel onward
Travel website pioneered by Evelyn Hannon, who passed away in April from cancer, now helmed by mother-daughter duo Carolyn and Alyxandra Ray.
The real impact of changing third-party data policies
In light of Twitter’s recent change to its data policies, experts weigh in on how brands can get smarter with their data.
Why Maple Leaf expanded to Pinterest
The food company targeted parents looking for creative meal solutions as it shakes up its brand and media strategy.
Older generations driving the most social growth
The boomer generation is behind surges in social media use overall, especially Facebook, according to latest MTM report.
Advertising surges on Pinterest in Q2
The social network, which went public this past spring, is focused on building its revenue outside the U.S.
Which age group is driving Facebook growth in Canada?
While growth is slowing for Facebook, it’s gaining ground through an unlikely demographic.
Pinterest adds new ‘on the go’ ads
The social network is continuing its efforts to gain clout with Canadian SMBs through self-serve tools.
