Social
Pinterest rolls out new quiz unit, with IKEA Canada first to try it out
With more homebodies looking for at-home creativity and a broader drive toward ecommerce, the quiz is giving Pinners a new way to curate their boards.
The duopoly is losing share overseas, but could it fare better in Canada?
Could one withstand the ad industry’s widespread softening more than the other?
Which social media platforms are the most socially responsible?
YouTube might have a head start, but IPG Mediabrands’ audit shows that all platforms have something to work on.
Could Animal Crossing be a ‘new horizon’ for marketers?
Hellmann’s is the latest brand (of many) to integrate into the game. How has the platform changed the way marketers think of gaming?
How Clorox used influencers to combat misinformation
The brand paired with “DIY Mommy” Christina Dennis to show how bleach can be used safely to create DIY disinfectant.
Twitter to create special fan moments for WNBA, NHL
The platform will broadcast WNBA matches, while also letting fans cheer hockey players “in-arena.”
Snap reaches a new frontier: B2B
A campaign is now live in Canada across print, broadcast and digital channels.
Facebook weathers multiple storms in Q2
Ad revenue and active users beat Wall Street expectations – but the effects of the July ad boycott haven’t fully materialized, yet.
Snap revenue beats expectations for Q2, but loss grows
Stocks took a brief tumble, but the social media giant is still seeing one of its best market performances to date.
Wavemaker tunes in with social listening
Wavemaker Listens helps clients understand audiences and consumer conversations by turning social signals into actionable insights.
TikTok adds self-serve option, ad grants for SMBs
Could new options for advertisers give it an ad opportunity amidst Facebook boycotts?
Where are social media users getting their news from?
Plus, the Reuters Digital News Report breaks down which news brands Canadians consider trustworthy.
What happens when consumer concerns around hate speech match brands’
The CMA’s John Wiltshire says the average Canadian has “woken up on the issue,” which is driving an urgency in brands.
ICYMI: Facebook’s rocky week continues
Plus, Scott McGillivray launches a podcast and Gameloft debunks gamer myths.
Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
