Social
Publicis named TikTok’s founding commerce agency partner
The global network partnered with the platform to offer its clients a first pass at new products and a support team to educate and build social commerce strategies.
Facebook limits advertiser targeting to youth
The safety measures also come as the social network adds three major publishers to its news innovation test.
ICYMI: Kraft Heinz is giving away more ad space
Plus, former Mindshare managing director Lynette Whiley joins digital agency Chameleon and tech companies continue to see ad revenue increase.
Google, Spotify get big boosts in ad revenue
Alphabet reported a jump in spending from retailers, while Spotify expects advertising to be a major revenue driver in the future.
How Popeyes is hyping chicken nuggets in Canada
Compared to the big, buzzy launch of its chicken sandwich, the QSR is focusing more on social and specialty TV.
Pinterest makes influencer content more shoppable
The ability to more easily establish and disclose brand partnerships opens up more opportunities for advertisers on the platform.
The Verdict: How SickKids built a net-new audience for a new event
The virtual, nation-wide Millions Reasons Run exceeded funding expectations by 129% due to a nimble, digital-first and data-fuelled effort.
Twitter, Snap post big revenue jumps in Q2
New and revamped ad offerings helped both social networks surpass analyst expectations.
ICYMI: CBC adds to its Olympic programming
Plus, COMMB announces first programmatic members and social networks open up to Media Rating Council.
Google Canada taps Laura Pearce as new head of marketing
Pearce joins Google Canada from Twitter Canada, where she headed the platform’s marketing efforts.
CBC lays out Tokyo 2020 Olympic coverage
Pre-coverage begins Wednesday, with a content slate that provides 3,725 hours of coverage across platforms.
Book publishers and retailers tap into TikTok
A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.
ICYMI: Publicis Groupe buys CitrusAd
Plus, Twitter shuts down Fleets and Netflix tops SRG’s report.
Cascades launches new branded content campaign for Fluff & Tuff
The seven-month-long campaign includes 14 feature articles on Mamanpourlavie.com.
