Social
Tylenol Complete and Loud Luxury drop sick beats
The campaign also uses contextual placement of OOH ads in places where people are prone to catch the flu.
Meta grants new features to Threads and Instagram
Both social media companies have tweaked their platforms to improve user experience.
W Network signs new sponsors for Christmas programming
Warner Music Canada, Simon & Schuster and Penguin Random House are among the partners.
Media buyer insights: Is Bluesky a good bet for advertisers?
Founded by Twitter creator Jack Dorsey, the social network has experienced impressive growth in recent weeks.
Sponsorship News: Montana inks deal with Sportscentre
Plus, Fireball Whisky teams up with the Calgary Flames.
YWCA using contextual OOH to fight gender-based violence
The OOH will highlight reported cases of violence in five Vancouver neighborhoods.
Disney debuts first Sponsored Snap in Canada
The post appears in the inboxes of the social network’s users over the age of 18.
Media Moves: Snapchat and Roblox make updates to increase online safety
Plus, Instagram is testing the option for users to reset their content recommendations.
Is X winning back Canadian advertisers?
X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.
Column: What we stand to lose if TikTok closes in Canada
The decision to shutter the Canadian TikTok infrastructure will risk seriously damaging Canada’s emerging creative social media ecosystem.
Toronto Star contextual campaign speaks to Americans’ post-election angst
The paper’s campaign invites U.S. citizens to read up on Canada before they move here.
Industry reacts to the government’s order to shut down TikTok business in Canada
Access to the social network and the ability to create content were not blocked, but what it means for advertisers and creators who rely on the platform isn’t entirely clear.
Snapchat posts revenue jump, thanks to audience tracking tool
The total number of advertisers doubled, with active users also increasing for the quarter.
Media Moves: Vendo expands west, while Giphy joins TikTok
By targeting secondary markets, the OOH company is hoping to better serve small businesses and local agencies.
Why Simply Spiked is betting on Tinder for the first time
The Molson Coors brand is launching a new social-led campaign to promote its first LTO.
