Social
People Moves: TikTok Canada GM heads to U.S.
Plus, Enthusiast Gaming’s Robert Rames joins Vertiqal Studios
Dr. Squatch turning Ontario, Alberta and B.C. into ‘Mandlandia’
Spots starring Reacher’s Alan Ritchson will appear on YouTube, Meta, TikTok and CTV via Amazon Prime Video.
Birra Moretti aims to bring Italian togetherness to Canadians
The brand’s activation, which is being promoted through Instagram and TikTok, invites attendees to share a meal.
Pizza Hut Canada’s new app key to brand’s digital transformation
To drive adoption, the app is being promoted through a digital-first, multi-channel campaign – and includes free pizza.
Popeyes in the spotlight on YouTube show ‘Hot Ones’
The QSR’s limited-time spicy menu items will be taste-tested by actress and singer Keke Palmer.
La Roche-Posay leverages Twitch to spotlight melanoma prevention
The brand aims to reach young people, and particularly young men, where they are: online.
Google taps TIFF to showcase Gemini AI’s movie night solution
The campaign marks the first sponsored collaboration between the brand and the festival.
Schneiders pumps up OOH for ‘protein snacking’ campaign
The brand aims to repositions protein as a daily essential for all, not just fitness enthusiasts.
Whitten & Lublin casts a wide net to reach wronged employees
The law firm’s media mix spans linear and connected TV, OLV, YouTube, Prime Video, social media and digital audio.
IPG Mediabrands looks at how brands can navigate noisy media landscape
Annual report highlights tailored media, re-sorted social, impulse economy and AI in deployment.
CAMH expands media mix with Reddit, cinema
The brand is also leaning on past channels like OOH and audio as it aims to reach new audiences and potential donors.
Sports Moves: MLSE teams up with NFL’s Buffalo Bills
Plus, No Frills has been named the CFL’s official grocer.
Heinz Canada boosts spend to drive brand recognition across social, OOH
The brand’s global campaign, ‘Looks Familiar,’ also includes a partnership with Uber Eats.
Why Aldo is calling on TikTokers to share real-life ‘firsts’
At the centre of the Montreal-based brand’s ‘Try Every Thing’ campaign is a global TikTok Branded Mission.
BILI leans into AI for its influencer marketing business
The social commerce platform has hired a new AI director to enable brands to interact with creators more easily.
