Social

GlobePlatform

The Globe launches new national brand platform

‘Report on Business Magazine’ also gets a refresh with sleeker design and content more focused on strategy and executive leadership.

Cineplex-AMC Theatres- and Cineplex Digital Media Partner to Ele

ICYMI: Cineplex strikes a U.S. deal, Snap rolls out new originals

Plus, YouTube partners with Ticketmaster, Eventbrite to make ticket purchasing easier for Canadians.

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Corus ups the spend for a bigger, broader fall campaign

Heavily driven by data, the campaign runs into December with social, digital presence and partnerships with Amazon, Miss Fresh.

CA-EN Group

Twitter’s former partnerships lead moves Nextdoor

Christopher Doyle has been made country manager for Nextdoor, a hyper-local socializing app.

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How Twitter plans to Run This Town

The indie film based on the life of an infamous Canadian mayor has entered into a unique partnership with Twitter.

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Ad blocker usage at nearly 50%: report

Ad-blocking doesn’t discriminate by age, with Boomers most likely to block ads and delete cookies.

CTV

CTV spends big for national fall campaign

The broadcaster invests in targeted markets, promoting more new shows than previous years.

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Snap eyes depth (and differentiation) with 3D feature

Digital experts say the new feature is an innovation driver – and for the first time in years, the battle between niche digital platforms is heating up.

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Pathways to Education launches first national media campaign

The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.

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Snap Canada makes Matt McGowan country manager

The New Yorker joins the Toronto team after success with Google, Adestra.

Mansbridge

ICYMI: Politics trend in the podcast world, Google grows in Kitchener

Plus, YouTube launches a Fashion channel with style content creators, industry collaborations and inside access.

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Younger viewers might pay more attention to online ads

Those aged 18-44 are also more likely to find ads relevant, but given the chance most will still skip.

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Users can now opt out of giving Facebook ‘off-Facebook’ data

The social giant is able to track outside data, from shopping to video streaming. Now, users are being handed a little more control.

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Twitter introduces bidding on six-second views

The company says the new option was introduced in order to better fit with advertiser demands.

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Jungle Creations folds Toronto operations into New York

The content shop has consolidated North American operations after less than one year in the Canadian market.