Social
Media Moves: Snapchat and Roblox make updates to increase online safety
Plus, Instagram is testing the option for users to reset their content recommendations.
Is X winning back Canadian advertisers?
X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.
Column: What we stand to lose if TikTok closes in Canada
The decision to shutter the Canadian TikTok infrastructure will risk seriously damaging Canada’s emerging creative social media ecosystem.
Toronto Star contextual campaign speaks to Americans’ post-election angst
The paper’s campaign invites U.S. citizens to read up on Canada before they move here.
Industry reacts to the government’s order to shut down TikTok business in Canada
Access to the social network and the ability to create content were not blocked, but what it means for advertisers and creators who rely on the platform isn’t entirely clear.
Snapchat posts revenue jump, thanks to audience tracking tool
The total number of advertisers doubled, with active users also increasing for the quarter.
Media Moves: Vendo expands west, while Giphy joins TikTok
By targeting secondary markets, the OOH company is hoping to better serve small businesses and local agencies.
Why Simply Spiked is betting on Tinder for the first time
The Molson Coors brand is launching a new social-led campaign to promote its first LTO.
Media News: Wealthsimple launches lifestyle rewards program
Meanwhile Snapchat unveils upgrades to its UX features.
Baffin teams up with CFL to tackle cold weather
The latest spot is part of a multi-year partnership between the league and footwear brand.
RBC turns to TikTok to promote financial wellness
This campaign marks the first time a Canadian financial institution has entered into a long-form content partnership with the social platform.
Social media shopping is catching up to ecommerce
A new report by Horizon Media shows the trend is driven by GenZ and Millennials.
Meta announces marketing tool updates
The tech giant unveils updates to its video ecosystem, creator content and GenAI tools.
Snapchat rolls out new ad placements
The social network has updated its Snap Map to include sponsored places of interest.
TikTok unveils new performance ad solutions
The new AI-powered solutions are designed to automate, measure and maximize ad campaigns.
