Social
Sportsnet announces NHL playoffs round two coverage
Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.
Quebec City Tourism is spending big on local travel
The campaign is one of the biggest media investments since the city’s 400th anniversary back in 2008.
Mediacom chews on challenges for Excel spot
In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.
The Junos secure record-setting sponsors
Six first-time sponsors join for the event’s 50th anniversary.
Reitmans adds diversity to its media mix
Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.
P&G taps Fuel Digital to reach young Quebec families
A new digital campaign for the Pampers brand commands 100% SOV for first trimester newborns on Mamanpourlavie.com.
President’s Choice is making a big TikTok play
In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.
The first steps for Facebook’s journalism project in Canada
The News Innovation Test tries to address publisher compensation for linking to news not already on Facebook.
ICA launches initiative for responsible media investment
ICA PRIME is positioned to drive knowledge and understanding of diverse and local media.
Snap introduces new AR tech for brands
Permanent business presence and a browse-and-buy feature are just some of the new enhancements for brands on the platform.
Bayview Village teams up with Toronto Life to tap into foodies
The Toronto-based shopping centre is trying to connect with customers through a virtual food experience.
Narcity partners with Canadiens in latest tactical partnership
The publisher wants to add value to brands, but also deepen its connection to cities it covers.
Twitter users prefer contextually relevant ads: study
The findings from the independent study also indicate that Twitter users are willing to share data for personalization and choose mobile for their social media needs.
Spotted! Yext goes old school to highlight outdated tech
The search company tried to show business leaders a gap in their marketing with an AOL-inspired CD mailer.
Mediabrands inks branded content partnership with Vice
The new partnership focuses on data-fueled branded content leveraging Vice Media’s portfolio.
