Social
Facebook’s revenues, stocks soar amidst most recent controversy
The social media giant now makes 94% of its ad revenue from mobile.
Baskin-Robbins finds strange things in TikTok campaign
The ice-cream co. continued to jump on the Stranger Things phenomenon, creating a co-branded digital activation with Netflix.
Ryerson law school taps Cundari to get the word out
Two-phase campaign focused OOH in the business and law communities first, takes aim through digital next.
Spotted! Lollipops no one wants to talk about
An exhibit from the Canadian Centre for Child Protection and No Fixed Address brings to light the epidemic of online child pornography.
Engagement on Facebook grows: report
Activity is bouncing back after dropping off over the past two years, according to social media tracking firm News Whip.
Will updates from social players draw influencers away from YouTube?
Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.
Pressboard introduces new Boost program
The content agency says this initiative will help give a paid boost to earned media, as organic social reach has gone downhill.
Twitter Canada experiments with hiding replies
The new option would allow brands to cut down on replies that are potentially distracting from their “core message,” says MD Paul Burns.
Are Instagram’s Explore ads a win for brands?
Will the new ad format saturate users with too much branded content?
Baskin-Robbins turns its media plan Upside Down
The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.
Turkey Farmers go digital in first national campaign since 2004
The group will also embark on a TV buy this fall.
ICYMI: Twitter adds ‘Vote’ emoji, Ransom cancelled
Plus, CBC announces the cast of Fortunate Son.
Instagram allows brands to boost creators’ native posts
A new tool will allow brands to treat paid partnership posts like their own, gleaning their own insights and analytics at the same time.
BMW makes a permanent buy on WeChat
Chasing ubiquity in the Chinese-Canadian market, BMW is establishing what it calls an ‘ever-green’ presence on the app.
Spotted! McDonald’s a-door-able activation
The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.
