Social
Should brands get in on the Houseparty?
The video chat wars are heating up – is Houseparty worth diving into even without traditional ad placements?
Snap rolls out new map, AR lenses and actionable units
Some of its new features will put a spotlight on local businesses as they prepare to re-open.
ICYMI: Broadsign lends media, Toronto Ultra inks sponsor deal
Plus, Twitter asks you to read before you Retweet, and Toronto’s Call of Duty franchise gets a new sponsor.
Twitter prepares for its return to live sports in Canada
A new feature will allow simulcast commentary from celebrity and media partners.
IGTV revving up to chase mobile ad dollars
Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.
Epic Games uses an epic buy to attract casual gamers
The partnership features a first-to-market execution with TheScore, being the first brand to partner with the brand on TikTok.
Bell Media strikes broadcast partnership with Pinterest
The new collaboration opens the doors for brand broadcast or social media opportunities.
ICYMI: Tim and Sid are back
Plus, Murdoch Mysteries will return, and Facebook has reached a settlement to help moderators experiencing trauma.
Kruger uses “Rolling it Forward” message to expand on NHL partnership
The CPG giant didn’t initially have a paid media campaign for its NHL sponsorship this year, but now it’s seized the opportunity.
Pinterest looks to seize on increase in ecommerce activity
A new integration with Shopify will allow merchants to upload their catalogues through Shopify, expanding Pinterest’s advertiser base to smaller brands.
ICYMI: Alex Panousis joins NABS national board
Plus, Pinterest ups its functions for boards and Twitter asks users to re-consider their language.
Late March saw Twitter ad rev fall 27% year-over-year
Users surged for the platform, but the income generated by ads ran almost inverse to this lift.
Facebook posts Q1 results, gives early peek at Q2
Revenues for April are relatively unchanged, indicating that flat might be the new up for the pandemic.
Corus creates first social series on Pinterest
The series is part of an effort to build brand love with Slice’s millennial female audience.
Matt McGowan on Snap’s Q1 surge
The Canadian GM says its AR functions are working on both upper- and lower-funnel activations.
