Social

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ICYMI: Twitter gets new brand safety certification

Plus, Facebook adds new monetization tools for creators and Bell Media and ICA open entries for IDEA contest.

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Pinterest grows its investment in Canada

The platform is making hires to strengthen its relationship with local advertisers and establish a shopping-focused engineering hub.

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Hudson’s Bay goes digital-first to mark customers’ ‘homeiversary’

The retailer’s full-funnel campaign is supporting customers’ at-home buying to improve their “sanctuaries.”

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Bud Light tries a new strategy to support its documentary

Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.

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Swiss Chalet renews WW partnership with a big paid strategy

The family service restaurant focuses on community engagement by investing more in social spend.

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ICYMI: Snapchat lets a news company sell its ads

Plus, Global will air Meghan and Harry’s Oprah interview and Jack Link’s signs an esports sponsorship.

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Mude keeps its media plan nimble for Canadian launch

The Irish health beverage startup is focusing on dynamic digital and OOH that will help it identify and respond to local demand.

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Pinterest introduces new video units and measurement tools

The social platform also unveiled research about its “new generation” of users in Canada.

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HelloFresh becomes official meal kit of the Montreal Canadiens

The brand’s first team sponsorship will include special offers for Habs fans and a content series.

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Canada Goose supports new NBA partnership with first foray into TV

As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.

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Corus’ influencer studio grows into new verticals

Kin adds to its roster of creators, namely in categories like entrepreneurship, parenting and home and DIY.

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Instagram launches group livestreams

Live Rooms are the latest feature on the platform’s streaming option, drawing comparisons to Clubhouse.

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Twitter and So.da start a new social ecomm project

Corus’ digital agency builds on a branded content partnership after finding that it helped drive lower-funnel metrics.

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The numbers behind TikTok’s content safety efforts

The platform’s latest transparency report shows how many videos it removed for violating its guidelines.

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Four new sponsors join Big Brother Canada

Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.