The video chat wars are heating up – is Houseparty worth diving into even without traditional ad placements?
Some of its new features will put a spotlight on local businesses as they prepare to re-open.
Plus, Twitter asks you to read before you Retweet, and Toronto’s Call of Duty franchise gets a new sponsor.
A new feature will allow simulcast commentary from celebrity and media partners.
Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.
The partnership features a first-to-market execution with TheScore, being the first brand to partner with the brand on TikTok.
The new collaboration opens the doors for brand broadcast or social media opportunities.
Plus, Murdoch Mysteries will return, and Facebook has reached a settlement to help moderators experiencing trauma.
The CPG giant didn’t initially have a paid media campaign for its NHL sponsorship this year, but now it’s seized the opportunity.
A new integration with Shopify will allow merchants to upload their catalogues through Shopify, expanding Pinterest’s advertiser base to smaller brands.
Plus, Pinterest ups its functions for boards and Twitter asks users to re-consider their language.
Users surged for the platform, but the income generated by ads ran almost inverse to this lift.
Revenues for April are relatively unchanged, indicating that flat might be the new up for the pandemic.
The series is part of an effort to build brand love with Slice’s millennial female audience.
The Canadian GM says its AR functions are working on both upper- and lower-funnel activations.