Social

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Twitter shareholders get good news in Q2

The social media company is focused on bringing down spam activity, as users grow year-over-year.

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Facebook’s revenues, stocks soar amidst most recent controversy

The social media giant now makes 94% of its ad revenue from mobile.

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Baskin-Robbins finds strange things in TikTok campaign

The ice-cream co. continued to jump on the Stranger Things phenomenon, creating a co-branded digital activation with Netflix.

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Ryerson law school taps Cundari to get the word out

Two-phase campaign focused OOH in the business and law communities first, takes aim through digital next.

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Spotted! Lollipops no one wants to talk about

An exhibit from the Canadian Centre for Child Protection and No Fixed Address brings to light the epidemic of online child pornography.

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Engagement on Facebook grows: report

Activity is bouncing back after dropping off over the past two years, according to social media tracking firm News Whip.

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Will updates from social players draw influencers away from YouTube?

Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.

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Pressboard introduces new Boost program

The content agency says this initiative will help give a paid boost to earned media, as organic social reach has gone downhill.

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Twitter Canada experiments with hiding replies

The new option would allow brands to cut down on replies that are potentially distracting from their “core message,” says MD Paul Burns.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

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Baskin-Robbins turns its media plan Upside Down

The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.

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Turkey Farmers go digital in first national campaign since 2004

The group will also embark on a TV buy this fall.

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ICYMI: Twitter adds ‘Vote’ emoji, Ransom cancelled

Plus, CBC announces the cast of Fortunate Son.

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Instagram allows brands to boost creators’ native posts

A new tool will allow brands to treat paid partnership posts like their own, gleaning their own insights and analytics at the same time.

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BMW makes a permanent buy on WeChat

Chasing ubiquity in the Chinese-Canadian market, BMW is establishing what it calls an ‘ever-green’ presence on the app.