Social
Media News: Wealthsimple launches lifestyle rewards program
Meanwhile Snapchat unveils upgrades to its UX features.
Baffin teams up with CFL to tackle cold weather
The latest spot is part of a multi-year partnership between the league and footwear brand.
RBC turns to TikTok to promote financial wellness
This campaign marks the first time a Canadian financial institution has entered into a long-form content partnership with the social platform.
Social media shopping is catching up to ecommerce
A new report by Horizon Media shows the trend is driven by GenZ and Millennials.
Meta announces marketing tool updates
The tech giant unveils updates to its video ecosystem, creator content and GenAI tools.
Snapchat rolls out new ad placements
The social network has updated its Snap Map to include sponsored places of interest.
TikTok unveils new performance ad solutions
The new AI-powered solutions are designed to automate, measure and maximize ad campaigns.
Pinterest reveals new AI-powered ad-products
The platform launched a suite of tools designed to decrease campaign creation time with 50% less inputs required.
Pinterest adds two new features to Collages
The new options for remixing and sharing are rolling out to users globally on iOS and Android.
BILI expands its social platform with CFL influencers
The extension allows brands to connect directly with athletes and their families.
Brands can now use ad-embedded chatbots on Meta
The company is powering Messenger, WhatsApp, Instagram, and Facebook with new AI-based features.
Media News: CBC expands FAST portfolio, Amazon sells out NHL ad inventory
Heartland and Murdoch Mysteries join the broadcaster’s growing fall catalogue.
Why Amex is making a bigger bet on social platforms
The brand’s latest campaign aims to attract small business owners.
Canada Dry launches ginger beer with spicy social game
The game, which also includes OOH, digital and influencers, is a first for the brand.
Instagram and Snapchat roll out new features for teens and creators
AI, a simplified design, and stronger age restrictions are among the updates.
