Social

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Why Onlia added drive-ins to its media mix

The online digital brand made moves based on search insights indicating that Ontarians are keen to visit drive-in theatres this summer.

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Technology’s role in post-pandemic retail shopping: study

The study also calls out opportunity around branded social content and the channel’s ability to facilitate discoverability in Canada.

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Torstar and Enthusiast Gaming partner for new channel

AFK provides a platform for Gen Z audiences to engage with news and current events, and brands with an opportunity to authentically connect with them.

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Pringles aims for lower-funnel audiences

The Kellogg chip brand relied on programmatic DOOH to get in front of shoppers as close to the point-of-purchase as possible.

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How Twitter Canada is preparing for Tokyo

Leading up to the Summer Olympics, the social platform provides brand guidance around activation during the 16-day event.

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TikTok Canada activates around new Indigenous creator partnership

The platform ran a cross-country multi-platform media campaign to celebrate Indigenous communities and stories.

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Pinterest bans weight loss ads

The ad policy update expands on existing ones prohibiting body shaming and dangerous weight loss claims.

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Real Canadian Superstore doubles down on diversity

In what is RCSS’s largest, most integrated media effort to day, the new campaign celebrates Canada’s varied national palette and the brand’s multicultural offering.

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NHL taps into hockey fans’ conversations on Clubhouse

The audio app is one way the league has been using social to help develop the younger side of hockey’s fanbase.

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Report paints a post-pandemic picture

Vividata’s latest report takes a look at how COVID-19 has impacted consumer behaviour, and how it may affect things moving forward.

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Sportsnet announces Stanley Cup Final coverage

The Canadiens make the Stanley Cup final for the first time in 28 years.

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Newcomers to Canada consume a lot of media: study

A multichannel, multilingual approach is key to reaching the new market segment.

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Why ALS Canada pivoted its advocacy online

In the organization’s biggest online activation to date, the “Time is now” campaign is positioned to raise awareness and effect change at scale.

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RBC bets on Snapchat for more audience engagement

The financial brand is expanding its relationship with the social network with monthly AR activations starting in September.

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Spotted! Health Canada uses DOOH to drive discussion

In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.