Social

Zenni Truesize AR Brands

Snap introduces new AR tech for brands

Permanent business presence and a browse-and-buy feature are just some of the new enhancements for brands on the platform.

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Bayview Village teams up with Toronto Life to tap into foodies

The Toronto-based shopping centre is trying to connect with customers through a virtual food experience.

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Narcity partners with Canadiens in latest tactical partnership

The publisher wants to add value to brands, but also deepen its connection to cities it covers.

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Twitter users prefer contextually relevant ads: study

The findings from the independent study also indicate that Twitter users are willing to share data for personalization and choose mobile for their social media needs.

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Spotted! Yext goes old school to highlight outdated tech

The search company tried to show business leaders a gap in their marketing with an AOL-inspired CD mailer.

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Mediabrands inks branded content partnership with Vice

The new partnership focuses on data-fueled branded content leveraging Vice Media’s portfolio.

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The NHL returns to a more traditional playoff schedule

Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.

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So.da harnesses trending data for new digital-first series

The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.

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Tangerine signs on with the WNBA

The bank steps up it involvement with basketball as the league’s first “foundational partner” in Canada.

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How Ricola is testing out its reinvention

Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.

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People Moves: Vassiliev returns to Bell

Plus, Pinterest hires a head of business marketing, Index Exchange hires its first VP of OTT and TPX adds to its sales force.

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Sportsnet to stream and broadcast Secret Dream Gap Tour

The broadcast marks a Canadian milestone, featuring PWHPA players across live game coverage, exclusive content and cross-platform promotion.

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Overactive Media continues to evolve

The Canadian esports company announces multiple partnerships, a rebrand and a look at its new Toronto-based HQ.

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Behind the buy: Neutrogena hikes up ad spend in Quebec

UM built a full-funnel campaign for the skincare brand to extend awareness and trigger sales in the province.

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Behind the buy: ACE Bakery reinvests in its brand

Union Creative moves away from TV and goes digital-first to build awareness beyond ACE’s flagship baguette.