Social
Exclusive: MediaRadar begins tracking social media spend intel
The intelligence platform now provides data on ad investments across Facebook, Instagram and X in Canada.
‘Brutal British Columbia’ campaign raises awareness of wolf cull
Pacific Wild turned a typical tourism campaign on its head with a grim ‘souvenir shop’ activation and international OOH.
Premier Protein launches integrated campaign for its 1st seasonal flavour
The brand is promoting its Pumpkin Spice high-protein shake with social and DOOH, product sampling and a chef collab.
DQ’s Miracle Treat Day enlists NHLer and new media mix
For the annual children’s hospital fundraiser, Dentsu Canada implemented mass-reach channels with targeted digital engagement.
Harry Rosen reaches beyond ‘just a suit store’ with new activations
The brand kicked off the series with an event at Fairgrounds Public Racquet Club in midtown Toronto.
Spotted! E.L.F. invokes traffic-cone orange for its Montreal activation
The vegan beauty brand used the city’s notorious roadworks chaos to drop a new vitamin C serum.
Knix’s ‘You’re Good’ signals renewed U.S. expansion
The 360 campaign starring Kristen Bell coincides with the opening of the Canadian brand’s first store in NYC and in-person activations.
Destination Toronto is making some noise in the heart of NYC
The ‘Moving Monuments’ installation features a 10-foot-high robotic percussive tower accompanied by a live performance by Shad mixed with Toronto soundscapes.
Philadelphia shifts media strategy for ‘Irresistibly Fluffy’ campaign
In its biggest project since 2023, the brand aims to reposition its cream cheese as the ideal dip.
Spotted! Matt & Steve’s flies high with Flair Airlines activation
The brand aims to create lasting connections with the airline’s passengers and convert them into loyal consumers.
Why Healthy Planet is investing more in its back-to-school campaign
The health and wellness retailer says it is increasing its media buying and expanding the mix to in-store ads, SMS and CTV.
Behind the Buy: Canada Dry’s 1st apparel collab
The brand teamed up with Roots to reach a younger demo and tap into the renewed sense of Canadian pride.
Nutella brings back Savour the Beauty of Canada
The multi-channel campaign features limited-edition sunrise jars as well as broadcast, digital and creator content.
Why Excel Gum is amping up its live music presence
The brand’s Osheaga Refreshment Zone is part of a shift to prioritize experiential activations and drive social engagement.
Meta Q2 exceeds expectations, Microsoft reports strong year-end
Meta is investing in AI and hiring, while Microsoft’s cloud business is driving growth.
