Social

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Behind the Uber Eats IG integration

The food delivery platform integrates with IG to help restaurants make stronger consumer connections and increase orders.

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Zabiha Halal perfects its recipe for efficiency

In the third year of its “Sharing Halal” campaign, the Maple Lodge Farms brand is figuring out how to get the most out of its targeting.

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IPG and TikTok give brands access to creator culture

The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.

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Twitter recategorizes its suite of ad products

Nearly two dozen ad formats have been simplified to five categories, revealed along with a host of new features.

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How Clorox bought media around a new on-the-go consumer

Media Experts built awareness and consideration in the brand’s largest national campaign in recent history.

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Horizon develops multichannel campaign to fight Asian hate

The agency joins effort against racism with a PSA campaign spanning Canada and the U.S.

Pinterest Is A Visual Discovery Engine For Ideas Like Dinner Recipes, Home And Style Inspiration, And More

Pinterest tailors first business marketing campaign to advertisers

To compete in a competitive global ad market, the social platform is highlighting strength in categories including beauty, auto and finance.

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Facebook has put global media up for review

The social platform is the second largest advertiser globally, after Google, in their shared sector.

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Reddit opens an office in Canada

The platform provides media buyers in Canada with unduplicated reach and a highly-engaged user base.

Dove Men-Care-Dove Men-Care and the Toronto Raptors join forces

Dove Men+Care and the Raptors bond over basketball

The brand continues to champion modern fatherhood by expanding on a partnership that does well with families.

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Spotted! McCormick Canada shines a light on its brands

The light show finalizes the “My Home is Canada” campaign featuring the Club House, Billy Bee and French’s brands.

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Dairy Farmers of Manitoba pivots media to support restaurants

The agricultural association tries new tactics, providing free ads to support local restaurants in the province.

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Who is using Clubhouse in Canada: study

The audio platform is growing in popularity globally, but eight-in-10 Canadians don’t know what it is.

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RBC reupps its relationship with HGTV’s Bryan and Sarah Baeumler

The financial services brand banks on the network’s number one series to promote its digital tools and services.

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TikTok brings brand-safe measurement to Canada

Working with OpenSlate, the platform will provide pre- and post-campaign analytics to verify placement and outcomes.